Katie Morris Email & Phone Number

Pennsylvania, United States

Via acquisition of Vericast's Print & Digital Marketing Divisions

Promoted to lead our strategic digital marketing and client success operations for our emerging tech solutions. This involves leading cross-functional initiatives to create connectivity between multiple disciplines, managing relationships with key stakeholders, and providing strategic guidance to scale and operationalize new processes while championing the voice of the customer and our customer success teams.

Responsible for supporting our channel partnerships through strategic innovation and execution while ensuring a seamless client experience.

- Created and led the strategic operational goals for our customer success teams- Influenced key decisions alongside executive leadership on an ongoing basis- Directly managed 15-20 Digital Account Managers and served as a key strategic decision maker across multiple cross functional departments- Accountable for $100M+ of digital company revenue through retention and incremental growth efforts for a significant caseload of CPG, Retail and Agency clients

- Promoted to manage & lead a team of Digital Account Managers across multiple industry verticals to drive high levels of customer success and exceed revenue & retention goals - Earned the company’s highest honor, the Valassis Pillar of Excellence Award.- Pioneered best practice innovations to maintain client satisfaction, drive operational excellence, and achieve company growth (accountable for 56% of digital company revenue)

Accountable for overall success of our existing clients while generating leads for upsell and renewal opportunities in order to continuously grow our client relationships. - Partnered with multiple high performing sales executives to provide exceptional client service to our biggest CPG clients (PepsiCo, Mars/Wrigley, & Clorox)- Proactively generated internal processes for flawless execution & customer satisfaction- Managed ~19% of total Digital revenue in 2016- Successfully renewed top spending clients YOY- 137% quota achievement in 1H 2016- 123% quota achievement in 2H 2016- Q4 2016 Valassis Core Achievement Award for "Client Focus"

Responsible for sales planning support, proposal generation, optimization strategy, and post-sales support. Specific responsibilities included:• Acting as main point of contact for all account and product related inquiries both internally and externally• Responding to RFPs by developing thoughtful and strategic proposals in a timely manner that offer optimal media plans for our clients• Partnering with Sales to be the liaison with the client in order to provide prompt, knowledgeable, and high-quality customer service based off client needs• Compose performance insights to support ongoing client discussions and elicit renewal or upsell business• Negotiate rates to meet client needs, while ensuring company margins are met• Communicate daily with AdOps and Media Delivery to ensure campaign delivery against client KPIs and objectives.• Work with Product and Engineering teams to provide feedback on improvements to our ad systems and client offerings• Account management lead on new/beta product capabilities (e.g RSI/Ansa) to ensure proper training and process are in place for all internal departments.Results:1) Successfully managed 20% of total digital revenue in 20152) Partnered with the highest producing digital sales reps across the agency and shopper marketing team3) Built strategic media plans to secure key client accounts ranging between $500k - $2.5M in digital revenue - Capital One, PepsiCo Quaker, Unilever 4) Q1-Q3 2015, helped drive ~$1.1MM in display revenue solely based on RSi/Ansa offering

Hackensack, Nj

Strategized, planned, communicated and executed sales-driven local marketing programs and sponsorships in 400+ SUBWAY Restaurants located in Ohio and Florida Main Responsibilities:• Acted as the main point of contact for all clients and client partners• Developed and articulated client/brand objectives to agency's creative and media team in order to present full agency recommendations and deliverables to the client• Managed all project timelines and market budgets • Acted as the key liason, while managing all assets and deliverables, for all digital partners, traditional media partners and local sports partners (professional and collegiate levels) within the market. • Prepared and updated status reports on a daily basis for Account Directors and Managing Partners of the company• Worked with production vendors to manage projects and deliver assets on time while ensuring invoicing/admin responsibilities are done in a timely manner with complete accuracy.• Monitored competitive activity and reported back to client.• Participated and presented in New Business Pitch opportunities• Supervised and helped manage individual assistant account executives • Participated in weekly meetings to build Source Communication's internal goals and objectives as an Agency• Managed and contributed to Source Communication's brand personality via social media

Greater New York City Area

Effectively planned, managed, and executed custom integrated programs in the areas of TV, digital, print, and on-site events for Neutrogena, Clean and Clear, and Aveeno. Maintained effective relationships, as well as acted as a main POC with the J&J Beauty clients, the cross-agency multi-disciplinary teams, and the selected media partners in order to meet all necessary deadlines and seamlessly execute our custom brand programs.

Greater New York City Area

Worked side by side with the 10 Cane Rum portfolio Senior Business Manager in all functions of the brand.Accomplishments• POSM: effectively managed production/delivery all 10 Cane Rum items for necessary events/activations• Planned, prepared, and executed numerous brand events both in internal and external environments. • Created and maintained working relationships to successfully complete projects and events• Business Analysis: use of industry reporting tools such as IWSR and MHBIZ to track depletions, inventory, and distribution for all regions of the brand to assist in future initiatives and strategy• Provided support with social media animation: Facebook/Twitter

Assisted Senior Vice President and upper management in organizing, cataloging, and filing all original documents related to all private equity investment transactions from the past 20 years. Worked here part time during all holiday and summer breaks from college when not interning elsewhere. AccomplishmentsEnables the office to be 80% more efficient when researching private equity client information

Had the fortunate opportunity to work with a world-known organization to assist, create, and maintain business relationships and sponsorships among participating clientele for The 2008 Barclays Tournament. Participated in event planning and travel plans for golf professionals in addition to serving all sponsorship clientele in a professional and efficient manner.Accomplishments • Assisted Director of Marketing & Sponsorships with various advance ticket sales promotions for a nationally televised PGA TOUR Golf Tournament on CBS• Cultivated new business prospects to increase creativity in marketing and sales• Interacted with current & prospective clients via phone, email, etc• Assisted and prepared tournament corporate hospitality renewals/sales, contracts over a 2 month period• Created and redesigned all print materials for the upcoming event to increase sales marketing• Assisted with sales and office responsibilities on a daily basis• Worked closely with tournament and volunteer staff to coordinate all aspects of managing The Barclays • Organized tournament week deliverables for all clientele in a very timely manner

Assisted Visual Coordinator in market research for upcoming seasonal trends in clothing. Created successful ideas for retail events and managed four temps for the decoration of all events and photo shoots. Had close interaction with all departments to fulfill smooth operation and efficiently maintained organization throughout the team at its best potential.Accomplishments• Researched different themes and advertising ideas for seasonal presentations to be presented toupper management and directors in a timely matter• Participated in competitive shopping analysis in the New York City Metropolitan area• Aided in children photo shoots for catalogs and successful editorial events• Prepared informational documents for displaying of merchandise that would be used instores throughout the United States for end of 2007 and the upcoming year of 2008• Updated and met all deadlines for excel worksheets needed for executive board meetings

Mba - John F. Welch College Of Business, Management

Bs - John F. Welch College Of Business, Business Administration And Marketing