Katie Marr Email & Phone Number

Erin, On, Ca

Erin, On, Ca

Toronto, Canada Area

Drive Revenue GrowthImplement targeted inbound marketing strategyTransition from Salesforce to HubSpot CRM/Marketing PlatformDecrease sales cycle 33%Increase close rate 46%Build Brand RecognitionCreate and maintain internal and external brand standards Re-imagine and continuously optimize brand messagingBuild high-converting website and implement ecommerce Transition from Wordpress to HubSpot CMSBuild and execute full SEO/SEM strategyEngage and manage digital marketing agency to improve advertising ROICreate an engaged and growing social media presenceDeliver high performing global industry event marketingIncrease vertical brand presence by 90%Launch Customer SuccessRedirect company culture to engage and delight customersDevelop support processes to enable prompt issue resolutionIntroduce account classification to ensure focus on high-value clientsBuild CS automation to support lower value clientsTransition from Zendesk to HubSpot Services SolutionsReduce revenue churn 37%Deliver User Experience DesignImplement user journey tools to improve user adoptionProvide design guidance for software developmentCreate feedback loops to ensure strong customer voice in product developmentIncrease product adoption 29%

Toronto, Canada Area

Partner with many national Canadian retailers, to define, implement, monitor and measure customer journeys in brand awareness, acquisition, retention and both in store and online sales. Utilize strategic framework to guide brands in evaluating business priorities, ensuring organizational goals are aligned and clearly articulated, building and executing actionable strategies, and delivering measurable results. Key Achievements:• Identify opportunity for national telco company to transition weakening direct mail customer journeys to digital first; implementation resulted in increasing response rates, decreasing response time, and reducing print & distribution costs overall across all transitioned programs• Lead implementation of new email acquisition strategy to align with business objectives for national home and building supplies retailer; improve retention and engagement, repair damaged sender reputation to deliver to the inbox

Toronto, Canada Area

Develop and maintain relationships with new and existing clients. Identify, develop, nurture and close opportunities, increasing portfolio revenues and improving account profitability. Focus on strategic initiatives with existing national clients in pharmacy, grocery, telco, and home and building supplies verticals. Through a consultative sales approach, guide new and existing clients through navigating the digital landscape to connect, on mass and 1:1, with consumers, redefining success for their marketing programs. Work with clients from concept ideation through execution; managing all aspects of campaigns from story development, through creative production, channel and media placement, frequency, and voice, tying it all together with attribution modelling to measure success. Key Achievements:• Create and execute social campaign for mid-sized restaurant chain, develop and produce content, define promotional spend and collaborate with social influencers to grow brand reach across Facebook, Twitter, Instagram, and YouTube • Onboard national pharmacy client, develop and implement 3-year strategic marketing plan; secure $150k annually guaranteed for 3 years; triple email reach in first 1.5 years• Identify, close and onboard 7 net new clients; generating additional $1M annually across creative services, digital flyer production and distribution, email marketing services, and multi-channel brand awareness campaign creation/management • Retain 3 at risk clients; re-engage relationships, and growing revenues to $2.5M annually

Toronto Ontario

Account Director Feb 2013 - Nov 2014:Drove digital marketing strategies for existing retail focused clients; built and maintained strong relationships, and successfully developed opportunities to grow business within my portfolio of accounts. Delivered capabilities demonstrations, data analysis and program reviews to portfolio of clients. Refining presentation skills, and facilitating positive, productive meetings. Through forecasting, program reviews, and data analysis, provided recommendations for campaign improvements based on a deep understanding of each client's goals and objectives. Gathered requirements to prepare quotes for contracts and proposals; developed and prepared marketing briefs for Custom Solutions, Deployment Management, Creative and Strategic Services.Account Manager (Nov 2011 - Feb 2013): Managed several long distance client relationships through regular remote status meetings, recurring reports, as well as constant collaborative communication, and periodic in person visits.Collaboratively created and maintained account plans with actionable targets, validated invoicing and assisted in budget planning. As part of a larger client management team, I also provided support for new business through managing client intake, (i.e. on-boarding, internal setup and invoicing)

London, Canada Area

• Managed production process of digitizing promotional content for interactive digital flyer experience.• Worked with clients of varying complexity, focusing on client satisfaction and anticipating needs.• Reported production analytics to finance department for invoicing.• Provided after-hours and holiday support for client concerns.

London, Canada Area

Directly responsible for teams of material handlers and clerks in the receiving, production and spare parts organization departments.Servicing facilities locally, nationally and globally for our customer, we maintained seamless control of new and reworked products, from receipt and storage, through order picking, packaging and shipping. A major component of our contract was to liaise with government officials to ensure materials were maintained and transported according to defense, CGP and ITAR standards. Created a KPI measurement program designed to monitor and improve operational efficiency across all departments for senior management. Participant on a task force to test and implement an Oracle based Warehouse Management System. Once finalized, I designed and rolled out an intricate training program for 230 warehouse staff. assisted in quarterly execution of EQS (environment, quality and safety) internal audits, analyzing performance to EQS standards and preparing reports for our corporate head office.

Cpim, Product And Inventory Operations Management

Omdp, Business Management