Katherine Mcbride

Katherine Mcbride Email and Phone Number

Katherine Mcbride's Location
San Jose, California, United States, United States
Katherine Mcbride's Contact Details

Katherine Mcbride personal email

n/a
About Katherine Mcbride

An effective and enthusiastic leader who delivers top-notch results in the production of creative and high-impact, integrated marketing programs designed to improve the user experience, drive customer engagement, increase ROI and revenue while helping businesses grow. I’ve led multiple teams to develop strategic programs that respond to evolving business needs of companies, including eBay, Yahoo!, McAfee, Openwave (startup Phone.com) and Oracle, delivering maximum impact. I produce solutions that are data-driven, holistically designed and attractively packaged to engage target segments within small medium businesses, along with strategic and executive stakeholders. Most recently, I led a go-to-market, cross-functional team to develop global and multi-channel digital marketing campaigns to support company-wide product and service announcements critical to the success of businesses representing billions in sales. I am a well-rounded marketing professional, authentic leader, and a strong written and verbal communicator with a passion for solving complex problems. Core Strengths:Marketing Strategy | Digital Marketing | Internal & External Communications | Go-to-Market Planning Channel & Integrated Marketing | Creative Content Production | Brand Development | Advertising | eCommerce B2B and B2C Marketing | Budget and P&L Management | Cross-functional Team Leadership Please see recommendations section below.

Katherine Mcbride's Current Company Details

Katherine Mcbride Work Experience Details
  • Meta
    Global Planning & Market Growth - Small Business Business Product Marketing
    Meta Mar 2020 - Oct 2023
    Menlo Park, California, United States
    Enable outbound and inbound planning for the business product marketing organization focused on small businesses including product prioritization across cross-functional teams including business, sales, marketing and product.
  • Facebook
    Gtm Programs Lead For Business Product Marketing
    Facebook Mar 2020 - Nov 2021
    Menlo Park, California, United States
    Lead team and work cross-functionally to develop and implement Go-to-Market Programs across family of Facebook products for Business Product Marketing organization.
  • Marketnation, Inc.
    Director Channel Marketing
    Marketnation, Inc. Jan 2020 - Nov 2021
  • Pwc
    Marketing Consultant
    Pwc Feb 2019 - Aug 2019
    San Francisco Bay Area
  • Ebay
    Director, Go To Market, Business Operations
    Ebay Aug 2017 - Sep 2018
    San Jose
    Orchestrated complex go-to-market (GTM) campaigns to drive awareness and adoption of strategic product features and services aligned with product road map and company performance goals. I was responsible for targeted marketing and communications to support thrice annual product and service announcements. Key Accomplishments:• Developed GTM mission, strategy, and operating principles• Strengthened messaging framework by adeptly meshing corporate narrative with clear business value propositions aligned with company priorities.• Delivered consistent product positioning, messaging and creative assets for global partners to leverage regionally.• Ensured all on/off site digital marketing assets including email, web site, paid search, SEO and social creatives were developed in alignment with corporate brand guidelines.
  • Ebay
    Director, Marketing Communications & Events, B2B Engagement
    Ebay Jan 2016 - Aug 2017
    San Jose, Ca
    Led marketing communications team to deliver key product and service updates through digital marketing and events to drive engagement with the largest business sellers, representing 40% of North America Gross Merchandise Volume:• Developed email marketing campaign strategy and custom website • Produced editorial calendar to span across all business activities and align campaign messaging and creatives.• Oversaw creative development of email communications and graphic assets for all digital and social marketing.• Introduced improved tracking and ability to measure success of campaigns • Executive produced user conference - eBay Open - designed to drive engagement, reignite excitement about selling on eBay and grow adoption of key company initiatives.
  • Ebay Inc
    Sr. Manager, Marketing & Communications - Merchant Development
    Ebay Inc Mar 2013 - Jan 2016
    San Jose
    Spearheaded marketing and communications and ran strategic and engaging seller experiences for top eBay merchants. Established standardized, scaleable external marketing campaign framework:• Implemented Marketo to automate drip campaigns and provide metrics to optimize email marketing. • Leveraged Google and Marketo analytics to ascertain success of web content and email campaigns.• Instituted business webinars held quarterly to prepare sellers for upcoming changes and specific retail seasons.• Attracted new brands and increased engagement with existing large accounts by developing sales enablement content and marketing material including customer testimonials (video and written), custom vertical presentations, one-pagers and case studies in digital format. http://youtu.be/j2B0XC8Dw3s
  • Ebay
    Sr. Manager - Ebay Deals
    Ebay Feb 2010 - Mar 2013
    Ebay Inc.
    Led a ten member team to build a scaleable Deals program that grew from $300M to $1B in sales by 2015:• Responsible for end-end business operations, inventory sourcing, budget, P&L planning, brand development, home page presence, on/offsite marketing, product improvement, mobile experience, seller relations, and core reporting and analytics.• Optimized operations including back-end improvements to schedule management, sourcing, vetting new participants, and deal pricing methodology• Determined marketing and promotions cadence and content• Managed subsidy budget, executive updates + level setting, organizational structure, weekly/quarterly reporting and financial reconciliations
  • Yahoo! Inc.
    Sr. Manager, Small Business
    Yahoo! Inc. Sep 2009 - Apr 2010
    Created an online developer network to connect small business merchants with developers’ marketing and technical skillsets.
  • Ebay
    Sr. Manager, Strategic Partnerships
    Ebay 2005 - 2008
    Managed 25+ strategic marketing partnerships and complex loyalty program development for some of the world’s largest consumer brands — Hershey’s, Coke Germany, Paramount Pictures, XM Radio, and Royale Canada. Program elements included digital advertising, homepage takeovers, co-branded, regional web stores and custom auctions (in-person and online): • Generated $20M+ in revenue, 200k new eBay users, 240k+ program registrations, 65k+ marketing opt-ins • Directed partnership with Transformers movie, delivering $8M in value through a program featuring many eBay “firsts.”

Katherine Mcbride Skills

Smart Innovative Resourceful E Commerce Analytics Product Management Online Advertising Lead Generation Strategic Partnerships Product Marketing Customer Acquisition Digital Marketing Email Marketing Reliable Funny Segmentation Cross Functional Team Leadership Marketing Brand Management Leadership Salesforce.com Strategy Management

Katherine Mcbride Education Details

Frequently Asked Questions about Katherine Mcbride

What is Katherine Mcbride's email address?

Katherine Mcbride's email address is km****@****ook.com

What schools did Katherine Mcbride attend?

Katherine Mcbride attended University Of California, Santa Cruz, Academy Of Art University.

What are some of Katherine Mcbride's interests?

Katherine Mcbride has interest in Animal Welfare, Children, Arts And Culture, Environment.

What skills is Katherine Mcbride known for?

Katherine Mcbride has skills like Smart, Innovative, Resourceful, E Commerce, Analytics, Product Management, Online Advertising, Lead Generation, Strategic Partnerships, Product Marketing, Customer Acquisition, Digital Marketing.

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