Katie M. Lackey Email & Phone Number

Chapel Hill, Nc, Us

Durham, North Carolina, United States

Carrboro, North Carolina, United States

Carrboro, North Carolina, United States

Carrboro, Nc

Boone, Nc

As Assistant Director of Strategic Communications at App State, I managed all social media platforms for the Department of Athletics and contributed graphic design for web and print. My various responsibilities included the following:- Produced monthly social media reports to show progress in categories such as follower size, engagements, impressions, reach, etc.- Presented social media data and updated trends at monthly all-staff meetings- Maintained a social media content… Show more As Assistant Director of Strategic Communications at App State, I managed all social media platforms for the Department of Athletics and contributed graphic design for web and print. My various responsibilities included the following:- Produced monthly social media reports to show progress in categories such as follower size, engagements, impressions, reach, etc.- Presented social media data and updated trends at monthly all-staff meetings- Maintained a social media content calendar that was updated daily to keep track of scheduled posts on each platform- Coordinated with marketing and video production to build the App State brand across digital media- Created graphics for social media and marketing purposes for all teams- Designed team schedule posters for the 2018-19 academic year including field hockey, cross country, track & field, wrestling, soccer, tennis, golf and softball- Designed web, email and print graphics for the Yosef Club, the ticket office and marketing department- Oversaw the process of hiring interns and their responsibilities in the office and on game dayWhile in this role, I was also the Sports Information Director (SID) for the App State softball team which includes the following responsibilities:- Updated roster biographies, stats and headshots on www.appstatesports.com- Designed and updated the media guide, quick facts and record book- Wrote various press releases about the team throughout the season and off-season- Crafted game previews and recaps for each of the 56 games- Inputed statistics during home games and kept live stats broadcasts running- Updated statistics for the website and for the Sun Belt Conference- Nominated players for pre-season, post-season and weekly awards- Added schedules and schedule changes to the website- Created online photo galleries- Posted social media content on the App State softball account while traveling with the team Show less

Wrote articles weekly for The Odyssey on various topics and opinions ranging from student-athlete perspectives to relationships to nonprofit experiences.To read my full articles, visit:https://www.theodysseyonline.com/@katiemathewson

Boone, Nc

I played on the Appalachian State University softball team. I was a team captain alongside two other seniors during the 2016-2017 season. While a student-athlete, I learned how to believe in the process to grow and succeed. I also learned other valuable skills like time management, leadership, respect, selflessness, teamwork, and many others.On top of performing on the field and in the classroom, I designed and coordinated a calendar fundraiser for the team during the 2015 and 2016… Show more I played on the Appalachian State University softball team. I was a team captain alongside two other seniors during the 2016-2017 season. While a student-athlete, I learned how to believe in the process to grow and succeed. I also learned other valuable skills like time management, leadership, respect, selflessness, teamwork, and many others.On top of performing on the field and in the classroom, I designed and coordinated a calendar fundraiser for the team during the 2015 and 2016 seasons. From pre-production through post-production, I coordinated this fundraiser that raised over $2,000 each season for the team. For game days, I compiled a playlist and video clips of walk-up songs for the marketing department as well. Show less

Boone, Nc

I worked with the & Promotions Fan Engagement team of Appalachian State Athletics in the marketing department. As an intern, I contributed designs for flyers, posters, and other promotional items to be distributed across campus and in the Boone community. This experience allowed me to specialize my designs for athletics, and I learned more about the athletic department in the process.

Boone, Nc

As a member of the Communications team at Wine To Water, I coordinated with five other interns to create materials for a new campaign that launched in September of 2016 called #OnPurpose. I created logos, social media graphics, infographics, and other designs to promote the nonprofit organization. I also gathered images from a database for web development purposes and helped in the rebranding of the organization.