Katie Swift Email & Phone Number

Kalamazoo, Michigan, United States

Kalamazoo, Michigan, United States

Oversaw World Vision’s 30 Hour Famine program, a fundraising program to fight global hunger, generating a revenue of $2M-3M annually. Engaged with more than 5,000 groups representing over 120,000 program participants and created program curriculum and materials to guide their experience.• Initiated key changes to program materials and communication strategy that resulted in 3% increase year-over-year in fulfillment rate and 12% increase year-over-year in average gift.• Created and implemented innovative plan to align program with organization goals, and in just one year was able to create a budget savings of 50%.

Provided key marketing support for several World Vision programs, including World Vision Child Ambassadors and the Matthew 25 Challenge. • Managed and led recruitment to acquire new Child Ambassador volunteers. Applied a multichannel recruitment strategy using email, phone, social media, and direct mail. Initiated a new process that decreased time of active application from 14 days to 2 days and increased fundraising yield to the organization from new recruits by 25%.• Served as project manager for new campaign, the Matthew 25 Challenge. Managed internal and external relationships, and created and implemented content for email communications, mobile experience, and landing pages. In the first year, this program significantly exceeded its goal.

Created and managed World Vision Students program, including developing and implementing communication, campaigns, and resources.

Supported World Vision's microfinance giving product through marketing, including social media, blog, website maintenance, and managing inventory of loans.

Coordinated a wide range of marketing, development, educational, and operational functions and developed expertise in social media, to drive program campaigns. Spearheaded a team of college students to go to Cambodia and create a microfinance fundraising campaign.

Completed 6-month project to gather vital email/web information and organized data for future development strategies. Collaborated with digital marketing team to roll out new website. Leveraged curriculum development expertise to write content for students and leaders.

Bachelor Of Arts (B.A.), Sociology And Anthropology

Activities and Societies: Periclean Scholars, Honors Fellows, Methodist Fellowship, Religious Council, Community ServiceCompleted Honors.

Sociology And Anthropology

Semester abroad, focusing on Sociology and Anthropology courses.