Katie O'Sullivan Email & Phone Number

New York, Ny, Us

New York, Ny

- Oversee a diverse portfolio of accounts generating over $215M in revenue across PMX agencies, fostering strong client relationships and ensuring high levels of satisfaction.- Negotiate scatter deals with high-revenue clients within the Pharmaceutical, Automotive, Travel, and Consumer Packaged Goods sectors.- Collaborate with cross-functional teams to execute marketing integrations and inventory management for CBS network’s Primetime, News, Daytime, and Late Night programming.- Conduct sales calls and gather competitive industry insights to drive revenue growth and increase market share.

New York, Ny

- Managed a diverse portfolio of accounts yielding over $170M in revenue across OMG, GroupM, and PMX agencies.- Negotiated scatter deals with high-revenue clients in the Pharmaceutical, Beauty, Travel, and Consumer Packaged Goods industries.- Collaborated with teams to optimize inventory management for CBS Network’s Primetime programming.- Executed strategic sales calls and conducted competitive analysis to enhance revenue generation.

New York, Ny

- Oversaw inventory management across CBS News, Late Night, and Daytime programming.- Negotiate scatter deals with high revenue clients and ensure successful deal execution.- Collaborate with a team of Account Executives to manage a portfolio of national accounts across leading media agencies.- Cultivate and maintain strong relationships and client satisfaction.

New York, Ny

- Developed pricing and estimates for all CBS News programs for the 2021/2022 broadcast season, with quarterly revisions.- Built comprehensive media plans for commercial placements in both Upfront and Scatter marketplaces.- Oversaw stewardship, program estimates, and pricing lists in collaboration with Planning Management and Daypart VPs.- Trained and led a team of Sales Planners while also providing support to Vice Presidents and Account Executives

New York, Ny

- Developed sales plans to fulfill campaign objectives while strategically filling program availability.- Execute revisions to sales plans based on feedback from agencies and clients.- Compile weekly News stewardship reports for Account Executives and Daypart Management.- Provide agencies with program pricing, estimates, alternative reads, and program availability upon request.

New York, Ny

- Supported three Account Executives and one Senior Vice President with daily account and inventory management tasks.- Leveraged pricing data and Nielsen ratings to negotiate makegoods and address schedule adjustments.- Distributed program pricing, estimates, CPM readings, and availability information to agencies upon request.- Fostered strong client relationships and facilitate effective communication between clients and internal management.

New York, Ny

- Assisted Sales Team in selling National, Affiliate, Paid Programming and Time Buys across all Discovery properties- Analyzed rates for various networks and clients- Completed revenue ranking reports- Updated media kits and create sales decks- Gathered campaign delivery data on a daily and weekly basis via internal and external reporting tools

High Point, Nc

- Attended retreat, which focused on team bonding and building leaderships skills - Participate in monthly meetings, which provide students with a speaker series and the opportunity to become involved in upcoming civic engagement projects

Los Angeles, California

- Created press releases for upcoming client events- Connected with media outlets and organized creative marketing campaigns that led to increased public awareness of client image and business offerings- Assembled media pitches, participated in group meetings and pitched marketing ideas to Account Executive- Researched and assembled client-specific print media lists and digital media hits for the purpose of tracking client exposure

- Served as a liaison between the sorority, university and the general public - Created press releases, which highlighted upcoming philanthropy events- Contacted local media outlets and organized creative marketing campaigns in order to increase public awareness of the organization’s activities and accomplishments- Introduced YIK YAK Campus Takeover, which resulted in a substantial increase to Kappa Delta’s social following and interactions

High Point, Nc

- Functioned as the on-campus promoter for this nationally known location-based social network application and was interviewed by local and national media outlets (TSM, High Point University’s Campus Chronicle, Sprout Social)- Responsible for promoting monthly YIK YAK Campus Takeover, which was designed to inspire positive, on-campus student body digital posts- Developed creative content and generated a schedule of social media posts for Instagram

Major: Communication

Activities and Societies: Kappa Delta Sorority Public Relations Committee, National Honors Society, Presidential Scholar- based on merit.

Mass Communication/Media Studies, Junior

Studied at Istituto Lorenzo de'​ Medici from August, 2016 – December, 2016 in Florence, Italy.