Katie Rakowski Email & Phone Number

Queens, New York, United States

New York, New York, United States

-Manage programmatic advertising on the Amazon Demand Side Platform (ADSP) for Prime Video (PV) content across the US and EU. In 2022, managed multimillion dollar campaigns representing +81.5% YOY growth across Streaming TV, Online Video and Digital Display, for PV programming including: A League of Their Own, English Premier League, Champions League, and Thursday Night Football.-Orchestrated the Thursday Night Football media buy through the ADSP across three phases and 16 flights. -Collaborate with Prime Video media managers and stakeholders on campaign/audience strategy, channel allocations and Key Performance Indicators (KPIs). Execute in-flight campaign optimizations, based on these strategic insights, ensuring optimal performance while monitoring pacing and shifting budgets to ensure delivery in full.-Create and present campaign wrap-up reports highlighting lessons learned including the most effective channels and creative messaging to reach target audiences. Findings contribute to best practices for future application. -Launched a targeting repository that houses off-the-shelf audiences broken out by genre, lifestyle, and demographic. This repository also includes off-the-shelf Private Marketplace (PMP) deals of minority owned publishers for utilization towards PV’s goal to dedicate at minimum 15% of ad spend on minority owned media. These ready-made audiences reduce time spent on campaign planning, encourages audience sharing between media managers, and allows for the development of cross-campaign audience benchmarks.-Partnered with Business Intelligence Engineering to create a campaign-pacing dashboard that pulls metrics from multiple databases and compiles them into one report reducing total operational weight for campaign-pacing by 50%.-Conduct campaign experiments to identify lessons learned for future campaigns (measuring incremental lift between different targeting strategies, A/B testing creative and landing pages etc.)

New York, New York

-Liaison for 120 affiliated Minor League Baseball (MiLB) clubs at Major League Baseball (MLB), responsible for adapting MLB resources for MiLB markets and supporting stakeholders on digital marketing initiatives and ticketing activations and events.-Launched an educational webinar series on trending digital marketing topics featuring industry experts from Google, Facebook/Instagram and Quantcast; regularly attended by 100+ participants.-Expert digital marketing presenter at industry conferences including Baseball Winter Meetings, MiLB Innovators Summit, Tickets.com Provenue Exchange, TicketReturn’s TicketForum and MiLB All-Star games.-Built a retargeting and prospecting programmatic advertising program for MiLB with leading AI Ad Tech vendor, Quantcast. Ran 70+ campaigns across 50 DMAs in English and Spanish seasonally generating millions in revenue across MiLB clubs; averaging a 5:1 ROI.-Developed and managed a partnership with Google’s Sports and Entertainment group, providing MiLB clubs access to a prioritized tier of Google support for search engine marketing efforts, primary ticket seller certification, educational resources on Google ad products and tutorials customized to needs of MiLB clubs.-Analyzed demographic and psychographic information from Google Analytics, Quantcast dashboards and club CRMs to identify prospects, warm leads, and untapped audiences for targeting.-Developed best practices, case study decks/one-sheeters for implementation across the league.-Support MLB sponsorship team to implement a 100% digital ticketing distribution system for events including MLB post-season, MLB All-Star Game, and the World Series.

New York, New York

-Manage all print and digital advertising for Scholastic’s key brands including, Harry Potter, Hunger Games, Captain Underpants, and licensed titles such as Star Wars and LEGO.-Liaison for Scholastic’s Trade Marketing division between media agencies, publishers and other promotional venues. -Identify outlets for campaigns to reach key demographic audiences: parents, educators, industry and children.-Manage advertising campaigns valuing upwards of $5 million from start to finish: identify potential media outlets, request proposals and negotiate media buys.-Collaborate with designers and brand managers during the creation of ads to ensure the content is optimized for the venue and intended audience to drive engagement with the brand and sales.-Advise in copy-editing for creation of calls-to-action, slogans, tailgates and other promotional copy.-Monitor live advertising campaigns for mid-campaign optimization and post-campaign analysis.-Conduct monthly analytics meetings to report on key learnings for application in future campaigns.-Research competitive advertising and marketing industry trends.-Manage seasonal and monthly advertising calendars.-Selected for the Scholastic Emerging Leaders committee; plan events to promote networking and -professional growth.

New York, New York

-Collaborated with brand managers and graphic designers to create advertising materials and promotional items for key brands.-Managed the collection of digital assets for Trade Marketing, including logos, images and book content. -Created an estimation process for collateral materials from design through manufacturing, resulting in improved turnaround time by 50%.-Partnered with the digital marketing manager and brand managers to create seasonal marketing / advertising calendars, and to schedule advertising campaigns.-Authored copy for advertising and promotions on Scholastic consumer-facing websites and social media pages including www.facebook.com/ScholasticParents. -Managed all Trade Marketing placements on Scholastic’s consumer facing websites, including, www.scholastic.com/parents, www.scholastic.com/teachers and www.scholastic.com/kids/stacks. -Managed email blasts for Trade Marketing to promote upcoming events and launches reaching millions of subscribers.-Formatted web content to facilitate the capture of web analytics. -Authored PowerPoint presentations for monthly analytics meetings and seasonal sales conferences.

Bayside, New York

-Promoted Service-Learning projects on the Queensborough Community College Campus of CUNY. -Planned and conducted events including, the “QCC Family Day at the Farm” and “QCC Earth Day”.-Recruited and managed 50 volunteers, created schedules and promotional materials for events, ordered supplies and communicated with cosponsors and attendees.-Authored articles for the department newsletter, The Service Learner.

New York, New York

-Protected and promoted the integrity of the Smithsonian brand by conducting competitive research and brainstorming for upcoming tent-pole events, on-air interstitial ads, and on-air and online programs. -Authored ad copy for Smithsonian program synopses as well as for online social media. -Created marketing calendars, marketing recap presentations, and interstitial databases utilizing Microsoft Excel and PowerPoint.-Partnered with different groups within Smithsonian Channel, including Digital Media Production, Design, Public Relations and Business Affairs/Legal.

New York, New York

-Planned events, including the Independence Day celebration and the flight-deck summer movies. -Developed promotions, including Firefighter and Police Officer Appreciation Weekends. -Liaised with the media and museum guests.

New York, New York

-Protected the integrity of iconic BBC brands including Top Gear, BBC Earth and Doctor Who; Uncovered a market of unlicensed BBC products and worked the BBC legal team to remove them.-Created marketing pitches and plans for licensed consumer products, including BBC Earth’s Frozen Planet.-Partnered with BBC UK Marketing and Licensing group to exchange sales and legal information.Monitored fan discussion of BBC brands on social media including Facebook and message boards.

Ba, Double Major: Communications And Media Studies, History

Activities and Societies: Co-President of Big Brothers/Big Sisters Invisible Children Fordham Chapter Fashion for Philanthropy Eta Sigma.

Education record

Education record