Katie Rasmussen Email & Phone Number

New York, Ny, Us

Drives development of new product technology enhancements for Macy's. Leads strategy for updates to checkout flow, impacting in-store and online experiences.

New York, Ny, Us

Manages development of new product technology for Macy's. Leads strategy for enhancements and modernization of commerce engine and checkout flow, both in-store and online.

Managed development of new digital product technology for Disney Cruise Line. Managed product strategy and development for new website functionality and enhancements, including driving all steps within entire product development lifecycle. Drove partnerships across cross-functional teams to identify areas of opportunity for new functionality with a goal to increase revenue and Guest satisfaction.

Orlando, Florida, Us

Managed new technology product launches on UniversalOrlando.com. Implemented marketing strategy for Vacation Packages across all Universal Orlando owned sites, including: UniversalOrlando.com, UniversalOrlandoVacations.com, and partner Travel Agent sites.

Orlando, Florida, Us

Managed online user experience and eCommerce optimization for Tickets and Annual Passes at Universal Orlando Resort. Created digital strategic plan for all Annual Pass and Florida Ticket promotions, including developing the user journey for the entire online Guest experience to drive maximum revenue and ROI. Drove project management for new capabilities to enhance Guest experience and drive business benefit, resulting in new technology such as Date-Based Ticket Products and a new dedicated online store for Annual Passholders.

Orlando, Florida, Us

Managed online user experience for Vacation Packages. Launched new mobile booking engine for Vacation Packages, optimized for mobile purchasing. Utilized internal sales reporting and Adobe Analytics data to uncover gaps and drive efficiencies within the online Vacation Package purchasing funnel.

Orlando, Fl, Us

Managed development of new menu products. Lead product development process, including ideation, requirements, consumer testing, gaining alignment from leadership, and implementation. Created new product training for over 20,00 Team Members, encompassing 500 locations nationwide. Ensured project met timeline and budget. Developed business process maps and quality documentation to ensure present and future product success.

Orlando, Fl, Us

Led digital technology development for LongHornSteakhouse.com, managing all aspects of software development lifecycle, including: ideation, requirements, wireframes, CSS, user testing, and field implementation. Served as cross-functional marketing partner to IT, Operations, Finance and Training. Ensured projects met timelines and budgets. Delivered monthly technology updates to senior executive leadership and key stakeholders through dashboards. Drove traffic increases of +100K page views and +15K unique visitors YoY through collaborative partnerships with cross-functional business partners. Increased sales for TO GO and Gift Cards by 20% YOY through launch of optimized online stores. Created new marketing database through launch of guest loyalty Dining Rewards program. Managed local marketing programs and sponsorships for LongHorn Steakhouse, supporting 500 locations nationwide.

Orlando, Fl, Us

Led development of customized digital marketing planning for major business partners. Created training materials for Orlando Sentinel staff of 100+ team members. Analyzed digital reporting and provided recommendations for optimizations. Led analytics support by providing weekly dashboards with campaign reporting and stats for competitive selling using Adobe Analytics, Nielsen, and Scarborough data. Increased digital sales $500K YOY, including $150K in mobile advertising through creating custom digital media solutions on OrlandoSentinel.com for National Advertisers.

Orlando, Fl, Us

Secured over $368,000 in digital revenue ( 5% over goal, 135% YoY). Sold over $25,000 in mobile network advertising, and over $10,000 in online network advertising. Acted as digital sales consultant to team of print advertising representatives to increase online visibility and achieve overall marketing goals by incorporating digital display and strategic web solutions into client’s media mixes. Managed a local media sales desk of over 120 accounts within a variety of industries ranging from HVAC, medical recruiting, churches, restaurants and retail. Maintained client relationships from initial account presentations to end of campaign recaps, all while educating the client on the return on investment of the campaign.

Orlando, Fl, Us

Partnered with Orlando Sentinel local retail and national sales teams to develop creative and innovative digital advertising campaigns resulting in over $100,000 in won business. Managed the development of social media promotions and sweepstakes, web development, and SEO while serving as the Orlando Sentinel contact to Tribune’s web development sector, 435Digital. Developed cutting-edge digital sales promotion plans for site specific categories of OrlandoSentinel.com to support the Orlando Sentinel advertising department and facilitate growth toward digital revenue.

Orlando, Fl, Us

Rotated through all aspects of Orlando Sentinel advertising department through sales training and development program. Responsible for development of new business and fostering of current business for Orlando Sentinel Media Group products.

Annapolis, Maryland, Us

Developed custom campaigns for MyCity4Her advertising customers, supporting over 100 women-owned local businesses in the Baltimore city area.

Product Management Certificate, Product Management

Business, Marketing