Katie (Rauber) Williams Email & Phone Number

Salt Lake City, Utah, US

Salt Lake City, Utah, US

• Lead cross-functional marketing campaigns for #1 most downloaded singing app globally
• Pitch external partners & execute app features generating +20-40% organic install lifts
• Own app store presence: manage ASO agency & partnerships with app store merchandising teams; lead optimization program, including A/B testing to exceed quarterly conversion goals 2x on avg.
• Serve as trusted copywriter for organization, regularly drafting brand and performance marketing, UX/UI, product and PR content
• Manage, coach & mentor team of 2 full-time marketers & 1 paid contractor
• Manage influencer agency & $2M+ budget; achieved 2x view goal on avg.

Salt Lake City, Utah, US

Salt Lake City, Utah, US

Salt Lake City, Utah, US

Secaucus, New Jersey, US

• Managed the creative development, execution, and measurement of 360-degree brand marketing campaigns that served key business priorities
• Worked closely with cross-functional business and agency partners to ensure campaigns were leveraged across all appropriate channels to achieve maximum impact
• Developed comprehensive creative briefs to inform and guide creative asset development for campaigns
• Served as project manager for integrated campaigns & led cross-functional activation meetings
• Managed day-to-day print advertising; provided weekly business summaries and worked closely with publishers to maximize the value of media buys
• Oversaw relationship building with influencers/bloggers to drive ongoing coverage of collections

San Francisco, CA, US

• Clients: Valimail, Pluralsight, Domo, Code42
• Social & content strategist at award-winning integrated communications agency for B2B/B2C tech companies
• Established executive social practice as new integrated offering; accounted for 20% of total integrated services revenue for the year
• Managed social media channels for clients, including the creation of proactive and reactive social content, and community management and growth
• Provided monthly reporting on social metrics, competitive insights and trends using tools like Khoros, Sprout Social and native social analytics
• Supported integrated services and PR teams with research and insights mining to inform strategy briefs and new business proposals

San Francisco, CA, US

• Clients: Adyen, Blend, Ivanti, Pluralsight, Tongal, Copper CRM
• Strategically approached, researched and drafted a wide range of exec comms, thought leadership, marketing & PR content, including: press releases, ghostwritten bylines, positioning and messaging, blog posts, social.
• Contributed content placed in Forbes, Entrepreneur, TechCrunch, Inc. Magazine and AdWeek.
• Became trusted ghostwriter for C-suite, with proven ability to master desired voice, tone & style.
• Delivered strategic messaging/positioning for brands and campaigns
• Developed innovative, creative content campaigns and shaped storytelling initiatives across accounts, executing integrated content, such as quizzes, video scripts and presentations

San Francisco, CA, US

London, London, GB

• Clients: Chevron Retail and ExtraMile
• Aided in the development and execution of communication plans for Chevron accounts
• Ran marketing and media reports, analyzed data, gathered costs, created and maintained flowcharts
• Assisted in preparation and rationale of media recommendations and plan presentations to the client
• Analyzed plan performance, assembled recap reports, and provided insights on media placement results
• Monitored and maintained budgets; worked with vendors to confirm monthly billing numbers and resolved discrepancies

San Francisco, California, US

• Ad & marketing manager for ecommerce educational product marketplace
• Promoted from Intern to Coordinator in January 2014, promoted to Manager in May 2014
• Managed all aspects of incoming advertising, including development of promotions/events, advertising sales, production, placement, and reporting
• Co-managed social media channels: developed and executed social media strategy, content creation, community management and customer relations
• Collaborated with graphic designer and CEO/CMO to create and execute marketing campaigns
• Orchestrated media buys and managed placements across multiple channels

• Events coordinator intern for working winery and events venue on Treasure Island
• Handled initial communications with prospective clients, including determining event needs, sending applicable information, arranging and accompanying Events Coordinators on site visits, and recording information into.
• Drafted event proposals for clients
• Provided day-of event coordination support for corporate and social events
• Worked collaboratively with the events team and outside vendors in preparation, during, and after events
• Collaborated on marketing material booklets for event spaces

San Francisco, California, US

• Promoted from Intern to Assistant Event Coordinator in Summer 2012
• Assisted in event planning and management for events with 300+ attendees
• Researched venues to compile the Corporate Meeting and Entertainment Guide (2011 & 2012 editions)
• Created ExactTargets promoting event registration, newspaper subscriptions, and upcoming events
• Registered attendees, provided insight on event specifics, and organized lists and awards in preparation for events
• Accompanied Events Director and Event Coordinator on prospective event venue showings

San Francisco, California, US

• Worked with the advertising, editorial and circulation departments
• Researched Bay Area venues and connected with event managers in order to compile a comprehensive list for the SFBT Corporate Meeting and Entertainment Guide
• Communicated with city planners and organized statistics about upcoming building projects for the Peninsula Structures Pipeline Report
• Assisted in positioning an advertisement in the newspaper
• Directed callers via the main SFBT phone line
• Assisted in event planning and management for annual events with 300+ guests

Bachelor Of Arts (B.A.), Advertising, Communication Studies

Bachelor Of Arts (Ba), Communications