Katie Greisch Roettger Email & Phone Number

Minneapolis, Minnesota, United States

Clients: PetSmart, United Airlines, JPMorgan Chase, H&R Block

Clients: Ford, Lincoln

Clients: Ford, Lincoln

Minneapolis, Mn

- Main project contact for clients including Delta Air Lines, Best Buy and Citibank, as well as for internal creative and development teams to successfully coordinate projects from start to finish, including out-of-home, emails and social media ads.- Managed the execution of bi-monthly campaigns for Delta’s acquisition team to drive new customers to apply for a credit card through landing page content entry and QA testing, averaging 20 landing pages per campaign.- Lead the creative development and implementation of Delta’s social media ads for their triannual Limited-Time Offer campaigns, including Facebook, Instagram, Twitter and banner ads.- Managed the design and development phases for multiple Best Buy emails simultaneously to ensure they were on-brand, on-message and on-budget, and QA tested for any errors in the HTML.

Saint Paul, Minnesota

- Analyzed trending topics in clients' industries and shared insights, recommendations and strategies to guide the client.- Effectively communicated project status among team members and clients.- Drafted, scheduled and analyzed content for Facebook, LinkedIn and Twitter to share Beehive's voice and opinion with followers.

Golden Valley, Mn

- Assisted the Marketing team in the promotion of new products on the website through writing creative copy and editing product photos- Gathered content, including writing product overviews and editing photos, for a new website specifically for collector's items

Minneapolis, Mn

Through giving campus tours to prospective students and their families, I rely on my attention to detail along with public speaking and quick thinking skills in order to provide a worthwhile and fun experience as well as answer questions they may have about the university. Additionally, I use SalesForce to accurately create student profiles, set up visits and answer emails to ensure a positive experience when the student arrives on campus.

Minneapolis, Mn

Calling prospective students to inform them of the benefits of the University of Minnesota allowed me to depend on my conversational skills and knowledge of university facts to reach my call goal while persuading the students to visit campus and consider the University of Minnesota as a potential college option. I also used SalesForce to create or update students' profiles to accurately reflect their personal information and interests.

Minneapolis, Minnesota

I was a part of the Public Relations Student Society of America (PRSSA) at the University of Minnesota since September 2015, starting as a communications committee member, then getting elected as an account executive for our student-led agency, Fusion, and finally getting elected as the agency director for Fusion.Being a part of the executive board was a very rewarding leadership position for me. I had efficiently communicated information between chapter presidents and committee members to ensure tasks are completed and meetings run smoothly. I also collaborated with the executive board team to create engaging meeting themes, events and content to ensure member involvement and retention.The clients that I have worked with include Students Today Leaders Forever (STLF) and Be the Match. My team and I developed campaigns to promote STLF to its target audience- college students- by increasing social media presence, graphic design efforts and generating more in-person communication. For Be the Match, my team and I are generating awareness on the University of Minnesota campus through earned media, social media and event planning.

Minnetonka, Mn

Interning on the Corporate Communications team gave me the opportunity to work on a variety of initiatives individually and on a team, including but not limited to, creating content for social media channels, specifically Twitter and LinkedIn, conducting research for, drafting and posting company blogs on Word Press to aid in the storytelling of Digital River as a leader in ecommerce and reformatting technical guides to align with Digital River's new brand image.

Florence Area, Italy

During my semester studying abroad in Florence, Italy, I also interned at Florence Design Week, an international design festival celebrating art, culture, food and more. To help support the international experience, I compiled a list of 175 design schools from North America and Asia to invite to the festival. Additionally, I wrote blog posts on a range of topics, including fashion, travel and food, and drafted press releases as well as invitations to inform audiences and increase awareness of the festival.

Minneapolis, Mn

Each week, I strategically planned which genre of article I wanted to write, including current events, lifestyle, humor and human interest, that would resonate with my target audience: college students. Additionally, by sharing my articles on various social media platforms, including Facebook and Twitter, I gained understanding in the uses of each platform and shared the Odyssey brand with my followers and peers.

Bachelor Of Arts - Ba, Public Relations, Advertising, And Applied Communication

Activities and Societies: Public Relations Student Society of America- Executive Board Member: Agency Account Executive (Fall 2016).

Strategic Communication

Study Abroad in Florence, Italy: January-April 2017 Courses Taken: Beginning Italian, Italian Renaissance Art, History and Sociology.