Tiger Porter Email & Phone Number

Minneapolis, MN, US

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

I design funeral programs... because they deserve just as much attention as wedding invitations and birth announcements.

Greater Minneapolis-St. Paul Area

• Creative leader in the 1:1 group—producing insightful work that got results:
• Creative work contributed to $178MM in incremental sales, a double-digit increase in YOY response rates and a triple-digit YOY ROI on LensCrafters in 2016. It also helped secure retainers for sister brands.
• Webby nomination, gold ADDY, Best of Show for Social and almost 300K social media hits in the first six weeks for a 360° video experience.
• Reinvented the CRM aesthetic for Target Optical that ultimately influenced their overall brand look.Creative Director on Luxottica overseeing a high volume of work across five eyewear brands:
• Mastered the ability to balance the visual and tonal differences across brands with the similarities of the types of messaging.
• Managing this quantity of related creative exponentially enhanced my ability to grasp the finest nuances of a creative brief.

Greater Minneapolis-St. Paul Area

• Major contributor in establishing the email designer/art director role at the Wunderman Minneapolis location—as they had only recently opened when I began.
• Worked on brand, promotional, lifecycle, loyalty and ad hoc communications, evolving the template to meet client demands, all the while upholding brand standards.
• Worked with project management, copywriters and clients to establish the process from concept to deployment.
• Guided the client through the work weekly.Once up and running, I helped develop the talent of an off-shore team (one art director and six designers) by providing creative direction.Part of the initiative to transition.

Greater Minneapolis-St. Paul Area

Agencies and clients: BBDO, Carmichael Lynch, Colle+McVoy, Driven, Ecolab, Fat Frog Marketing, Lifetime Fitness, Morsecode, Nelson-Henry, OLSON, Pocket Hercules, Russell Herder, SuperValu and more

Dallas/Fort Worth Area

Clients: Atlantis Resort, Home Depot and Red Lobster

Greater Minneapolis-St. Paul Area

Clients: Archipelago, The Islands of the Bahamas, Citibank, Holiday Inn, KitchenAid, Lee Jeans, Nuveen Investments, St. Paul Travelers, Simpson Housing, Sony, Subway, Time Magazine and United Airlines

Greater Seattle Area

Accounts: accessories, cosmetics, holiday, shoes, special events and women’s fashion

Greater Seattle Area

Accounts: accessories, cosmetics, home, intimate apparel, junior’s fashion, shoes, special events and toys

Bachelor Of Science - Bs, Marketing And International Business, Graduated With Honors

Art Direction