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My mission is to help ambitious business owners better understand their 𝗺𝗮𝗿𝗸𝗲𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀, rediscover their 𝗯𝗿𝗮𝗻𝗱 𝗽𝘂𝗿𝗽𝗼𝘀𝗲, strengthen their 𝗺𝗮𝗿𝗸𝗲𝘁 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 and refresh their 𝗯𝗿𝗮𝗻𝗱 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 and 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀.I provide strategic clarity and develop practical, actionable strategies that give businesses the tools, confidence and bravery, to push their comfort zones and grow.With over 14 years experience working in the marketing industry, with various large and small B2C and B2B businesses, I understand the importance of bringing stakeholders and employees along the journey with us, for long-term success.
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Account DirectorGrowth GorillaBath, Gb -
Strategic Brand And Marketing ConsultantFreelance May 2021 - PresentRemoteWorking directly with clients or partnering with agencies, the services I provide are:𝗕𝗿𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀 - discovery, definition, positioning, development and identity.𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗿 𝗯𝗿𝗮𝗻𝗱 - creating a destination workplace that represents its people and attracts top talent.𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 - resetting strategic direction in a fast-paced world, increasing customer growth & retention.𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 - deep diving into the channel mix, messages, campaign and content strategy.𝗔𝗴𝗲𝗻𝗰𝘆 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆 - guiding fast growing marketing agencies implement effective operations, processes and client services functions.
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Client Services DirectorAgencyuk Aug 2020 - May 2021Bath, England, United KingdomSenior Leadership Team · Brand and marketing consultancy · Strategy and creative brief writing · New business proposals and presentations · Client onboarding · Agency commercials and forecasting · Head of Account Management · Team leadership and mentoring · Strategic account development · Oversaw strategy projects · Oversaw delivery teams. -
Group Account DirectorAgencyuk Dec 2016 - Aug 2020Bath, United Kingdom𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆 - getting under the skin of a client’s business and providing expert advice and knowledge to help solve their marketing brief or challenge.𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 - building and nourishing senior client relationships, developing business growth plans and leading account management team.𝗔𝗴𝗲𝗻𝗰𝘆 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹𝘀 𝗮𝗻𝗱 𝗻𝗲𝘄 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 - project profitability, pitches and proposals, and forecasting sales growth.𝗖𝗹𝗶𝗲𝗻𝘁 𝗯𝗿𝗶𝗲𝗳𝘀 - interrogating and writing strategic, creative and project briefs.𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 - creating and executing brand, marketing and campaign strategies alongside the planning team.𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 - creating the big idea, visual identity, key messages and content creation alongside the creative team.𝗦𝗼𝗰𝗶𝗮𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 - leading the development of social media strategies and proposals alongside the social team.𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 - leading or advising on all digital projects, from web development, SEO and email campaigns to digital advertising. -
Senior Account ManagerSix May 2014 - Dec 2016Clifton𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 - leading and developing the agency’s 3-year plan, setting up a strong digital team in order to offer digital marketing services to clients.𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄𝘁𝗵 - building and maintaining senior client relationships, key account planning, project profitability and proactive new business development.𝗕𝗿𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 - leading brand projects for a number of B2B and B2C businesses, including strategic development and creative implementation across all marketing channels.𝗪𝗲𝗯 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 - leading large scale web projects for a number of clients, including scoping, UX, content, design, build, SEO and launch.𝗖𝗥𝗠 - creating engaging and interactive seasonal email campaigns for a national grocery brand.𝗟𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 - planning and executing consumer campaigns in order to reach and grow customer base. -
Account ManagerThe Real Adventure Apr 2012 - May 2014Bristol, United KingdomFull service integrated CRM agency · Danone Cow & Gate Account Manager · eCommerce website · Baby club website · CRM email and print communications · Lead the digitisation of the magazine project · Lead the digitisation and gamification of the weaning guide · Lead a cross-agency integrated TV campaign project · Digital and DM campaigns · Social media management · Web development · Data management · ROI analysis and reporting · Proactive project proposals -
Client ManagerStrategy Internet Marketing: Pay-Per-Results Seo Jul 2010 - Apr 2012Bristol, United KingdomDigital marketing · Online marketing strategies · Website development · Website reviews and optimisation · SEO · Technical SEO · PPC campaigns · Content marketing · Digital PR · Increasing website traffic · Driving online sales conversions · ROI reporting · Team management and leadership
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Strategic Marketing ManagerSpinnaker Sales & Marketing Consultancy Jul 2009 - Jan 2011Bath, England, United KingdomNew business development agency · Strategic marketing manager · Brand strategy · Marketing strategy · Workshops · Research · Telemarketing · Lead generation · Setting up new business meetings for creative agencies ·
Katie Sardo Skills
Katie Sardo Education Details
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Marketing -
Hayesfield Sixth FormLaw, Business Studies, Psychology
Frequently Asked Questions about Katie Sardo
What company does Katie Sardo work for?
Katie Sardo works for Growth Gorilla
What is Katie Sardo's role at the current company?
Katie Sardo's current role is Account Director.
What is Katie Sardo's email address?
Katie Sardo's email address is ka****@****ail.com
What is Katie Sardo's direct phone number?
Katie Sardo's direct phone number is +44 1225 4*****
What schools did Katie Sardo attend?
Katie Sardo attended Bournemouth University, Hayesfield Sixth Form.
What skills is Katie Sardo known for?
Katie Sardo has skills like Email Marketing, Integrated Marketing, Account Management, Crm, Marketing Communications, Seo, Online Marketing, Digital Strategy, Marketing, Marketing Strategy, Strategy, Management.
Who are Katie Sardo's colleagues?
Katie Sardo's colleagues are Alexandra Uifalean, Tiffany Breen, Eugene Valiente, Sharon Havvas, Alexandra Uifalean, Laura Davis.
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