Katie O'Neill Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Responsible for the development and day-to-day management of content strategy, media relations, thought leadership, digital media creative, sponsored video creation and customer e-newsletter content for flooring manufacturer and global sustainability leader Interface’s Americas region.Oversee PR and digital agency partner activities, including campaign development and content creation, to reinforce Interface’s leadership in sustainability, innovation and design among U.S. and Canada audiences.Work closely with Vice President of Sustainability-Americas and Director of Technical Sustainability to create educational content about core topics, including carbon emissions, carbon offsets, bio-based materials, science-based targets and more.Prepare executive leaders, including Interface’s Chief Sustainability Officer, Chief Commercial Officer, Chief Human Resources Officer and others, to be interviewed by media and for external video projects.Key Accomplishments:• Managed production of “Explain That!” videos to debunk sustainability misconceptions in an entertaining way. • Directed development of winning entry for the 2022 Environmental + Energy Leader Judges’ Choice Award.• Proposed creation of online interest form to drive participation in sustainability team’s carbon education program.

Atlanta, Georgia

Managed strategic public relations efforts supporting global programs and corporate initiatives as part of Interface’s global communications team.Collaborated with Chief Sustainability Officer on internal and external communications, podcast and media interviews, educational webinars, videos, awards and the execution of a social media strategy targeting sustainability influencers. Promoted media mentions, events and award wins on Interface’s global social media channels and to internal audiences. Key Accomplishments:• Oversaw the creation of a global public relations strategy and comprehensive PR toolkit supporting the launch of the world’s first carbon negative carpet tile, resulting in more than 110 million impressions.• Managed proactive media pitching and reactive media relations activities involving Interface’s Chief Sustainability Officer that contributed to top-tier media placements by Fast Company and The New York Times. • Led the development of Interface’s winning 2020 United Nations Global Climate Action Award entry as well as the associated landing page content, presentation video and award acceptance video.

Atlanta, Ga

Managed client relationships and day-to-day communications initiatives, media outreach and content/messaging in support of Beautyrest, Shaw Floors, Rinnai, Stanley Furniture, Generation Mortgage, SpeciCare and Edward Andrews Homes.Drafted a variety of thought leadership assets, including byline articles, sponsored content, white papers, case studies and blog posts, for targeted audiences that ranged from consumers and HR professionals to financial planners and plumbers.Led an extensive social media audit and developed a new organic social media strategy for Rinnai while also managing editorial calendar/content creation, social media execution and reporting/analytics for the brand’s social channels.Served as a core member of the agency’s specialty communications team, which oversaw the creation of change-management communications, crisis messaging and select employee communications for Equifax Workforce Solutions.Planned media/stakeholder events, including Shaw Floors’ sustainability breakfast at the Greenbuild Conference & Expo. Key Accomplishments:• Led the development and execution of a targeted media relations strategy that resulted in a profile of Stanley Furniture on Page 1 of The Wall Street Journal’s Marketplace section and as a lead story on WSJ.com.• Increased Shaw Floors consumer media impressions by 300% over three years.• Co-organized a major media event in New York with the HGTV, Shaw and Sherwin-Williams PR teams.

Atlanta, Ga

Managed day-to-day consumer media relations activities for a major flooring producer and supported Group Account Director on top bedding client’s trade and consumer PR projects.Key Accomplishments:• Coordinated annual consumer media tours to present products, design content and sustainability messaging to editors at major shelter/women's interest magazines and increased the number of publications reached during the tour by 88% from 2007 to 2009.• Managed the PR efforts supporting client's hospitality division, including press kit development, media pitching and on-site briefing facilitation at hospitality trade shows (HD Expo and HD Boutique). • Organized the consumer PR launch for Natural Care mattresses featuring sustainable lifestyle expert Danny Seo.• Assisted in creating Shaw's sustainability press kit, which promoted the company's key environmental initiatives and eco-friendly products.

Atlanta, Ga

Supported Account Director and Vice President of Public Relations on various projects for Simmons Bedding Company and the U.S. Green Building Council (USGBC).Key Accomplishments:• Pitched and secured media briefings with The New York Times, The Wall Street Journal and Forbes on behalf of USGBC, which resulted in an article in The New York Times’ Business Day section.• Drafted press releases, created media contact lists and maintained client's media coverage archive.