Led and managed an 8-member marketing account management team. Responsible for hiring, onboarding, training, coaching and development.Oversaw hotel portfolio deployment to support over 90 full-service and lifestyle properties. Provided ongoing guidance and support as needed for new builds, transitions, rebrands, and high-need assets.Grew infrastructure, improved processes, and implemented SOPs including defining service structure, reporting cadence, preferred partners, and project… Show more Led and managed an 8-member marketing account management team. Responsible for hiring, onboarding, training, coaching and development.Oversaw hotel portfolio deployment to support over 90 full-service and lifestyle properties. Provided ongoing guidance and support as needed for new builds, transitions, rebrands, and high-need assets.Grew infrastructure, improved processes, and implemented SOPs including defining service structure, reporting cadence, preferred partners, and project management best practices.Communicated all marketing programs as well as acting as a resource to the field and corporate team as it related to all marketing opportunities, including business development.Partnered with Creative Director and Director of Ecommerce to establish overarching department goals and objectives.Managed department P&L. Oversaw new service contracts and billing.Directly managed a portfolio of hotels and resorts. Maintained all marketing manager responsibilities as outlined. Show less

Oversaw all aspects of marketing for a portfolio of independent, soft-branded, and branded hotels and restaurants. Specialized in lifestyle, boutique, full-service and luxury properties. Built annual media plans and managed property budgets. Analyzed effectiveness of marketing efforts and recommended strategy adjustments to optimize ROAS.Partnered with hotel and revenue management teams to implement effective marketing strategy.Managed the branding and repositioning of assets… Show more Oversaw all aspects of marketing for a portfolio of independent, soft-branded, and branded hotels and restaurants. Specialized in lifestyle, boutique, full-service and luxury properties. Built annual media plans and managed property budgets. Analyzed effectiveness of marketing efforts and recommended strategy adjustments to optimize ROAS.Partnered with hotel and revenue management teams to implement effective marketing strategy.Managed the branding and repositioning of assets, including hotels and restaurants.Developed promotional opportunities to support all sales initiatives.Project managed all property-level requests and led campaign development. Wrote copy, proofed, and developed content as needed for print, digital, and social channels. Show less

Drove brand development for new hotel openings, renovations, and on-property food and beverage outlets.Led creative strategy and design from concept to execution of quarterly portfolio wide marketing campaigns.Managed hotel brand refinement and repositioning projects.Oversaw and supported hotel and sales team marketing requests for 30+ properties.Developed creative messaging and positioning for print and digital promotions including image selection, graphic design, and… Show more Drove brand development for new hotel openings, renovations, and on-property food and beverage outlets.Led creative strategy and design from concept to execution of quarterly portfolio wide marketing campaigns.Managed hotel brand refinement and repositioning projects.Oversaw and supported hotel and sales team marketing requests for 30+ properties.Developed creative messaging and positioning for print and digital promotions including image selection, graphic design, and copywriting.Managed CRM platforms including the design, deployment, and performance of brand and property specific email campaigns as well as customer data insights.Managed timelines to ensure creative projects were delivered on schedule and on budget.Developed marketing communications and tools, as well as led webinars to educate hotel teams on execution of marketing campaigns and new programs.Collaborated with Operations, Sales, Revenue, Business Development, IT, and People Services teams regularly to support company wide initiatives.Managed and directed external marketing agencies as needed.Ensured creative best practices and brand standards were implemented and sought areas for improvement across the collection. Show less

Managed brand and property-level email campaigns including scheduling, content creation, design, and tracking.Managed brand and property-level websites utilizing 3 separate Content Management Systems for 30+ locations including design, tracking, promotions, and copywriting.Managed content and images for OTAs and other local listings.Managed and delivered upon hotel requests for marketing assistance including development of online promotions, sales collateral, on-site events, and… Show more Managed brand and property-level email campaigns including scheduling, content creation, design, and tracking.Managed brand and property-level websites utilizing 3 separate Content Management Systems for 30+ locations including design, tracking, promotions, and copywriting.Managed content and images for OTAs and other local listings.Managed and delivered upon hotel requests for marketing assistance including development of online promotions, sales collateral, on-site events, and merchandise.Led graphic design and copywriting for email campaigns, on-property collateral, print, and sales materials.Coordinated hotel photo shoots, special events, press, and hotel openings as needed. Previously also managed brand social media channels including Instagram, Facebook, Twitter, Google+, LinkedIn. Show less

Project managed internal and external requests for marketing support for 3 separate campus brands for over 100 locations from design to campus delivery of printed materials.Assisted in the development of mixed media on-demand kits to promote and host successful campus events.Collaborated with product management to develop print collateral to support the launch of new programs.Created communication plans to inform internal and external end-users of the availability of new and… Show more Project managed internal and external requests for marketing support for 3 separate campus brands for over 100 locations from design to campus delivery of printed materials.Assisted in the development of mixed media on-demand kits to promote and host successful campus events.Collaborated with product management to develop print collateral to support the launch of new programs.Created communication plans to inform internal and external end-users of the availability of new and improved marketing tools. Coordinated photo shoots. Show less

Coordinated workflow for the corporate marketing team to ensure projects were completed on time and on budget.Managed implementation of retail promotions and events.Managed franchisee requests for marketing support.Managed relationship with public relations firm and developed monthly key pitches in addition to new store opening and event coverage.Facilitated and managed relationships between Complete Nutrition and spokespeople.Managed the beta test, implementation, and… Show more Coordinated workflow for the corporate marketing team to ensure projects were completed on time and on budget.Managed implementation of retail promotions and events.Managed franchisee requests for marketing support.Managed relationship with public relations firm and developed monthly key pitches in addition to new store opening and event coverage.Facilitated and managed relationships between Complete Nutrition and spokespeople.Managed the beta test, implementation, and system rollout of a paid customer loyalty program. CRM functions included customer insights and data, as well as the development of print and email communications.Developed and implemented loyalty program training for the field. Show less