Katie Spell Email & Phone Number

Austin, Tx, Us

Portland , Oregon, Us

Sacramento, California, Us

Taking the helm of dormant lead gen email campaigns, breathing new life into them with strategic revamps and lead magnet ideas to rekindle engagement and foster meaningful connections. Implementing end-to-end robust nurture campaigns aimed at guiding prospects seamlessly through their specific customer journey. Developing inter-company relationships within Marketing and Customer Services for guidance.Collaborating with MOPs to interpret digital marketing metrics to enhance ROI on running campaigns and ideation.Forging a seamless partnership with sales teams, targeting major industry events with crafted event programs that not only generate leads but nurture them to SALs.

Austin, Tx, Us

Executed marketing campaigns with laser-focused precision, resulting in a remarkable 2X increase in marketing-qualified leads. The emphasis was not just on quantity but on the quality of leads, ensuring a robust new business pipeline that aligned with sales revenue goals.Designed and executed 15 high-impact live event programs strategically geared towards lead generation, relationship building, and nurturing prospects. Building association connections led to booking five leadership speaking and technical session engagements.Hosted four experiential events – creating memorable experiences that went beyond the ordinary and produced 5x revenue from new prospects. From a suite experience at a San Diego Padres game to luxury indoor golf tournaments, every detail was carefully curated to make them unforgettable.Collaborated with internal speakers to create topical thought leadership webinars. Leveraged industry-leading media companies for content syndication and paid media sponsorships.

San Francisco, California, Us

- Launched the latest product for the company for the Mortgage industry - Researched and planned annual event roadmap for the team within 2 months of onboarding - Created documentation and mapped Field Marketing Team processes - Successfully executed multiple National and Association level events at a time MARKETING MANAGEMENT: Curate and executed an annual marketing event strategy and stayed on budget STRATEGIC PARTNERSHIPS: Collaborated heavily with Sales VP and Sales Manager to coordinate event staffing and direction of events for the team. Partnered with industry trade association managers to acquire high level sponsorships. EVENT MANAGEMENT: Built trust with the Sales team by implementing a 6-week Marketing Plan to communicate key details, goals, and weekly initiatives for the Sales team attending each event o Excellent track record of keeping to budget and praised for consistent organization and executionPROJECT MANAGEMENT: Trusted to handle special projects such as company-wide Holiday Gifting program, Field Team process documentation, Team Forecasting and Reporting metrics, and Swag management programDATA METRICS: Tracked and reported campaign successes, metrics, and results through Salesforce to determine root cause, areas of opportunity and forecast future success Excellent track record of keeping to budget OUTREACH CAMPAIGNS: Created call and email sequences for the Sales team to utilize pre and post-event

Austin, Texas, Us

• Department Manager overseeing the Marketing team, developing events, content, and digital marketing activities.• Increased sales growth rate of marketing event revenue across all business units by 300% over 5 years.• Create annual marketing plan to include department goals, YoY analysis, new initiates, a pre-planned yearly event calendar, and content calendar.• Collaborate with cross-functional teams (Sales and Engineering) for events and messaging coordination.• Analyze Marketing teams’ monthly results, and reported progress, trends, and ROI to the management team.• Project manager for the creation of content through an in-house team, managing webinars, and writing press releases, blogs, and social posts. • Plan, execute, and optimize 30+ large-scale, live and virtual, customer events, trade shows, and partner events. This includes 20% annual travel.• Produce YoY growth of marketing event lead generation, social traffic, and social platform subscribers.• Coordinate the company’s yearly President’s Club trip, typically to locations outside the US, with groups up to 60 people.

Austin, Texas, Us

• Strategic planning manager of customer and prospective events, live and online, for three product lines in 20 territories across the U.S.• Created annual events marketing plan with new initiatives aligning with Sales goals. • Transformed the company’s perception of events by implementing structure, transparency, and accountability measures.• Increased revenue earned from both Business Unit’s annual product release events by an average of 44%. • Executed typically 13 Sales events a month on average.• Utilized MailChimp, and later Marketo, to create event email campaigns, negotiated with venues, coordinated with our internal team to use in-office training rooms, promoted, and tracked KPIs for monthly reporting. • Maintained internal event information via NetSuite and public event information via website updates and posts to social medial channels.• Leveraged Canva for design and HootSuite for scheduling social content for upcoming events.• My management skills and presence resulted in 64% YoY revenue growth and 45% more leads generated from our largest trade show exhibit at HOUSTEX.

Mclean, Va, Us

Specialize in the development, project management, and execution of lead generation, branding, and awareness activities, including; live events, webinars, email campaigns, trade shows, digital, and content marketing.- MARKETING STRATEGIES: Collaborated and managed multiple partner clients to plan and carry out business to government (B2G) and business to business (B2B) marketing strategies and campaigns.- DATA METRICS: Tracked and reported campaign success, metrics, and results through CRM to determine root cause, areas of opportunity and forecast future success.- PROCESS IMPROVEMENT: Cross-collaborated with organizational teams to foster and promote strategic partnerships, align departmental goals and ensure the harmonization of processes to achieve campaign objectives.

Montreal, Quebec, Ca

• Assist the Warehouse Supervisor in the implementation of DS/GS maintenance policies and procedures, providing timely completion of work requests and MRO's within 24 hours. • Process and shipped $75 million in equipment and vehicles.• Open, close, and register work orders in AWRDS.• Contribute to the creation of a new employee manual describing the detailed steps to process various 1348's.• Utilize SQL queries to answer inventory questions by Army personnel and government employees in a timely manner. • Conduct cross training with other employees.• Responsible for archiving and maintaining document files.

Montreal, Quebec, Ca

Marketing Events Coordinator• Research and identify trade shows and conferences with our groups’ current and desired agencies through industry websites and the Business Development team.• Gather and analyze post-show data on our effort to improve each show from the last. Transitioning leads gathered to Business Development team and follow up on “hot” leads. • Serve as booth manager at tradeshows and market our services directly to attendees.• Create and foster relationships with shipping, exhibit house vendors, and association contacts to ensure primer placement at shows, discount pricing, and updates for future events.• Review, edit, and update CGI Federal collateral to ensure our latest wins and capabilities are highlighted.• Leading implementations of better tradeshow practices after attending classes at the EXHIBITOR Conference for CTSM certification to further improve branding, success of the team at shows, and reduce costs associated with exhibiting. Proposal Coordinator• Manage IDIQ/GWAC proposals through the proposal life-cycle by facilitating kickoffs, color review meetings, fielding partner questions, creating the proposal schedule, facilitating book reviews, and final production for submittal. • Assist Senior Proposal Managers with proposal schedules, review meetings, meeting notes, proposal layout, gather and implementation of sections for final submittal of multi-million dollar proposals.

Chantilly, Virginia, Us

• Created and controlled yearly marketing and events budget and all marketing facets for Koniag Services, Inc., and sister company Koniag Technology Solutions.• Developed and updated marketing collateral including Corporate Capabilities presentation, collateral and brochures, ordered and inventoried promotional items to distribute to clients and at events. • Project Manager for all Business Development scheduled trade shows including booth re-design, coordination of booth staff schedules, travel itineraries, shipped materials, and collateral for each show.• Analyzed Federal IT market trends, Federal Agency strategic plans, and strategic partner information.• Developed and managed online marketing campaigns for two companies, effectively driving brand awareness, SEO practices, engagement and traffic to social media pages.• Coordinated with web team to launch and maintain Koniag Technology Solution and Koniag Services, Inc. websites to communicate our message effectively to clients and prospects. • Created and distributed news releases and events in key Federal IT news outlets. Ensured placement on our social content websites, such as LinkedIn, Facebook, and Twitter.

Columbia, Maryland, Us

• Project Manager for quarterly client events and corporate functions and initiated, created, and executed monthly newsletters for staff.• Briefed corporate management team bi-weekly on marketing program updates, competitive intelligence and industry trends based on market research and professional association activities.• Created and executed e-mail marketing campaigns targeting core audience for specific programs, press releases concerning contract wins, new vendor relations, and events.• Developed and designed new marketing collateral and Corporate Capabilities for distribution.• Performed “trade show readiness” assessment; developed and completed a six month plan.• Tracked opportunities in SalesForce to ensured up-to-date information.

Marketing Coordinator • Demonstrated a thorough understanding of Fair Oaks Skin Care Center, the marketplace, the consumer, and all aspects of interactive marketing. • Involved in creative and strategic planning sessions with outside agencies to implement interactive and online campaigns. • Supported strategic direction of current promotions and executed newsletters, direct mailings, and weekly e-mails to clients. • Planned open house events including announcements, theme, promotional giveaways, and survey. Tracked responses of patient experiences and insight on company progression directly to company owners.Administrative Assistant • Assisted the Office Manager with daily tasks including maintaining daily batch logs, updating company website and monthly calendar, tracking employee perks program, and faxing documents.• Recommended new workflow procedures, which increased work productivity by 10% and set benchmark goals.• Assisted front desk staff with confirmation call system, filing, and creation of patient appointments.

Atlanta, Ga, Us

• Responsible for all Purchase and Non-Purchase order invoices. • Responsible for receiving invoices and checking for correct coding and proper approval.• Process vendor invoices for timely, accurate payment using JDEwards.• Handle vendor inquiries in a timely manner.Left because of my admission to Marymount University.

Us

• Responsible for all Corporate and multi-property invoices.• Responsible for receiving invoices and checking for correct coding and proper approval.• Process vendor invoices for timely, accurate payment using JDEwards. • Contact new vendors for W-9's and account reconciliation.• Conduct year end close according to Mills Corp. procedures.