Katie Stern Email & Phone Number

Bellevue, Washington, United States

-Stood up new division comprised of (3) media brands, (9) industry research service areas, (1) large-scale conference & expo, (1) online video library, (1) in-depth training brand, and 50+ employees, owning commercial leadership, P&L, and strategy to accelerate revenue growth through, and post-pandemic-Developed roadmap for aligning and integrating a portfolio of seemingly disparate products across research, digital media, events and training within the overarching market segment, creating interdependent solution stacks that create community and champion the specialist-Leveraged data to understand the personas, create products that meet their needs and support their desired outcomes, and identify new markets to enter; Serve as voice of the market, customer and personas to ensure that the needs, wants and desires of the market are understood-Uses understanding of the competition and the external landscape to determine product focus; Has a deep understanding of, and ability to align the capabilities behind the go-to market strategy (Product, Data & Analytics, Content, Sales, Marketing, Customer Solutions & Success)

San Francisco Bay Area

-Oversee all aspects of strategy, planning, management and execution of the Game Development portfolio (Game Developers Conference, VRDC/XRDC and Gamasutra) and its team of twenty multi-disciplinary staff-Portfolio P&L owner, consistently grew revenue YOY by an average of 10% annually, reaching record revenues-Steward for the GDC brand, ensuring its continued success and credibility in the market through fostering strategic relationships, regular evaluation of growth market opportunities, new product offerings, and acquisitions that add value to the business

San Francisco Bay Area

-Lead, manage, coach and train the Event Services department in support of their flawless planning, execution and marketing of 100+ global and domestic events supporting The Linux Foundation’s Collaborative Projects (open source projects that need a neutral governing body)-Partnered with Collaborative Project executives, and planning committees, to design all project events, including: consulting on the initial concept, content and format, guidance on the overall agenda; registration fees, sponsorship packages, event design and more; to create events that align with their strategic business and revenue goals-Maintain accurate revenue projections for the Event Services department as a business unit, maintain appropriate staffing levels in support of the high-growth division, and develop new revenue streams

San Francisco Bay Area

-Leadership and management of the Cisco Global Sales Events and Talent account-Client services lead-Lead producer for Cisco Global Partner Summit, a traveling annual conference with 4,000 external partner attendees -Lead producer of Cisco Global Sales Experience (GSX), an annual internal sales meeting with 17,000 attendees

San Francisco Bay Area

-Lead all aspects of strategy, planning, management and execution of DesignCon, an award-winning B2B conference/tradeshow with 5,000+ attendees, 150+ exhibitors and revenue of $1.5mDeveloped and lead all aspects of Designers of Things, a launch event targeted to the entrepreneurial side of wearable tech, 3D printing and IoT, with revenue of $510k and 1,000 attendees-Managed execution and P&L for newly repositioned ESC USA Conference Series as it expanded into two new markets-Fostered respective communities through media collaboration, live meet-ups and events, as well as technical program committee and sponsor engagementHighlights:-Lead lean internal teams through intense corporate change and ambiguity to prosperous event outcomes and inspired conference offerings-Navigated DesignCon’s deeply involved community through UBM’s acquisition, resulting in consistent growth throughout tenure and continued external support-Developed new programming initiatives, such as Embedded Android™ Developer certificate program for ESC-Recruited top-tier talent to speak as keynotes, technical presenters, special programs and show floor theaters

San Francisco Bay Area

-Develop event's growth strategy: inclusive of profitability, new audience segments and complementary content areas -Plan and oversee the smooth and efficient execution of event through leading cross organizational teams, resulting in year-over-year increases in: profit of +54%, contribution of +13%, attendance of +8%-Manage $1.2m P&L-Strong working knowledge of: *curriculum development *event operations *exhibit sales & management *event marketing *contracts negotiations

-Plan, implement, manage and evaluate multiple conferences with an annual budget of $1 million with up to 4,000 attendees-Orchestrate call for abstracts, speaker selection, program creation & scheduling, printed event guide while meeting P&L expectations-Partner with key stakeholders to ensure all departmental and company requirements are met resulting in successful financial goals and satisfied attendees

-Plan and execute all aspects of 60-90 audio, web and live professional development programs for PR professionals with attendance up to 300-Create and implement marketing and PR strategies designed to drive attendance to events-Strategic planning to include budget creation, topic development, speaker recruitment and new product development-Manage inter-departmental functions, contract labor and PR University as a separate profit center

Tigard, Oregon, United States

-Negotiate food and beverage prices, function space, and hotel services for corporate, social, government and non-profit events ranging in attendance from 10 - 500-Collaborate with sales staff to service and solicit new business through inquiries, site visits and client presentations, consistently developing top lead results-Coordinate floor plans, menus, audio visual, amenities and final banquet event orders requirements for the 4th largest hotel in Oregon with 8,222 sq. ft. of meeting space-Maintain exemplary client satisfaction ratings through communication, organization and client relation skills resulting in increased profits and client loyalty

Production Resource AssistantWDW Show Development and Production-Create and maintain master list of 100-200 arriving and departing cast members to the department annually detailing all requirements necessary for a smooth transition-Partner with other departments to fulfill event production staffing requirements while adhering to all union requirements-Increased client satisfaction and interdepartmental communication as a result of creating and distributing post-event surveys and analysis of all results-Reduced unnecessary project related travel costs totaling thousands of dollars through the detailing and reporting of all anticipated departmental travel-Prepare post-event reports for internal blog intended for sharing best practices and creative new ideasProposal CoordinatorDisney Event Group -Coordinate Walt Disney World® conventions in the assembling and proofreading of 1,000 proposals annually with strict, time sensitive deadlines- Interface with Product Specialists, Sales & Services Managers and Entertainment Producers to ensure accuracy of information disseminated and fulfillment of client needs-Organize and maintain system for the collection, accessibility and maintenance of data, images and resource library resulting in increased efficiency of sales effortsProduction AssistantDisney Institute -Provide operational and on-site support for 50-100 professional development programs annually requiring complex logistics with attendance from 10-50-Prepare program supplies and materials for programming -Managed 3 daily Disney Adult Discovery Tour launches, billing and pre-program supplies with attendance up to 25 guests

- Management of 18 docks and 400,000 sq. ft. of meeting space, pre-function areas, dressing rooms and green rooms- Organize all aspects of convention load-in and load-out through the coordination with outside contractors and production companies, as well as other hotel departments- Conduct site visits, pre/post-convention meetings and tie-down meetings

-Co-manage all aspects of event design, production and coordination for MusicFest Orlando and Contest of Champions- a total of 14 national high school competitions ranging in attendance from 100 - 1,000 occurring over 4 months-Oversee facility procurement, staffing, marketing and production of print needs-Saved the company $74,000 in operating costs in 2007

Ms, Hospitality And Tourism Management

Activities and Societies: Eta Sigma Delta Honor Society, Professional Convention Management Association, Association for Convention.

Bs, Business Administration

Dean's List