Katie Tran Email and Phone Number

• Develop and maintain ETL (Extract, Transform, Load) processes to integrate data from multiple sources into a single repository for analysis• Connect data source and conduct data modelling from internal and external data sources• Conduct thorough data modeling, ensuring the accurate representation and normalization of internal and external data for analytical purposes• Develop and maintain interactive dashboards, reports, and visualizations using Power BI to enable effective data analysis and interpretation• Migrate data between systems, employing best practices in data collection, transformation, and mapping to guarantee seamless transitions• Implement data quality checks and validation processes to uphold the integrity of migrated data• Apply statistical analysis techniques (e.g., regression, clustering, decision trees) to develop predictive models and algorithm to predict future trends and patterns based on historical data

• Develop KPIs, metrics and analyze data from marketing channels to identify trends, patterns, and insights that can be used to optimize marketing strategies and tactics• Create and maintain dashboards and reports across channels and initiatives• Develop and implement A/B testing and other experimentation techniques to optimize marketing activities and improve ROI• Monitor and analyze customer behavior and engagement across marketing channels, and use these insights to inform segmentation and targeting strategies• Work with the IT team for the development of features and platforms including client apps, partner apps, CRM, landing pages, web apps…• Evaluate ICT business processes and requirements by design, UAT and training.

• Work with internal departments, including sales team and development team, to build the product roadmap and brand campaign strategies.• Manage brand team to develop campaigns based on market research data and execute campaigns for multiple sections including real estate, cars, moms and kids, job, electrics, pets, etc.• Work with market research agencies to track brand metrics by quantity and quality research.*Achievements:• Certificate of Leadership program• Campaign "Rich moms" in July - August 2018 received the large number of earned medias (68) and exceed 171% of KPIs (DAUs)• Campaign of “Stare to get a house" contest in October - November 2018 exceeded 80% of DAUs KPI, increased 9% TOMs, which helped the brand to dominate the market.

• Retrieve data from the data warehouse to monitor marketing performance, forecast and update team targets, and provide public data to newspapers and televisions.• Develop monthly and ad-hoc reports with data from various marketing platforms and channels.• Analyse data of real estate listings to produce articles about market insights to newspapers.*Achievements:• Certificate of Family and Innovative value• The Baby Fun campaign in March - April 2018 created a buzz on social with 7,000 positive social mentions & drove +26.2% DAUs and exceeded 16% of KPIs. • The number of earned media increased by 17-36% per quarter• Maintain current media relationships and explore more contacts of new journalists, from 27 contacts to 66 contacts.

• Analyse data from Marketing sources to track campaign performance• Develop adhoc reports and monthly reports• Lead in-house branding campaigns (video production and digital marketing)• In-charge of brand partner cooperation*Achievements:• Built a map of 30 stores nationwide by HTML on Fanpage• Handled over 10 projects at the same time with a tight timeline.• Exceed 100% KPIs of visit number of the quarter.• Cooperated with more than 20 partners to deliver approx. 2,000 vouchers monthly• Staff of the Year of Marketing Team in 2016

• Develop content strategy, edit, proofread and publish content to reach the KPIs traffic per month• Analyze web traffic and users insights by Google Analytics• Operate annual branding events (online & offline)*Achievements:• Staff of The Team in 2013• Certificate of Achievement in Coach Practioner• Increased web visits from 4 millions/month to 22 millions/month in 2 years• Organised the online contested attracted over 3,000,000 visitors.• Organised The Box show 2013 and 2014 with 200 Vietnamese celebrities