Katie White Email & Phone Number

Athens, Ga, Us

- Lead the RFQ/RFP/bid process (strategy, presentations, final submissions, shortlist interviews) - Manage internal and external communications and events (industry events, conferences, trade shows, career fairs, ribbon cuttings, etc.)- Maintain and track social media presence and opportunities- Collaborate on business development and lead generation strategies- Coordinate and track professional photography for projects- Lead all graphic design, content, and marketing efforts (take professional photos of projects, design marketing materials for all events, company collateral, promotional items, corporate apparel, client gifts) (use Adobe Suite – Lightroom, Photoshop, InDesign; Canva)- Coordinate with consultant firms for team proposals and gathering marketing materials- Edit technical content to ensure quality, accuracy, readability, etc. - Perform market research as well as track pursuits across all sectors (engineering, construction, and right of way)

Athens, Georgia, United States

- Prepare marketing plans and develop new strategies & programs to meet leasing goals for 928 bed property- Assist with marketing and leasing plan for an additional 436 beds in a new build property, collaborate with sales and marketing teams for both properties - Prepare/monitor daily and weekly leasing reports to maintain leasing velocity- Project a favorable image of the community to achieve property objectives and public recognition, community and campus outreach- Generate and track traffic of prospective residents by utilizing effective marketing techniques, open houses, leasing and marketing events- Oversee and maintain all social media channels, updated regularly to promote the property, emphasis on brand awareness and engagement - Create content including a minimum of 3 Instagram posts/week, 2 Reels & TikToks/week, & 3 stories/day to drive brand awareness and engagement on social media, focusing on lifestyle content, keeping up with trends & best practices, manage campaigns & giveaways to increase engagement - Train 2 Leasing & Marketing Assistants to create meaningful content to provide an enhanced customer experience, tracking campaigns to optimize performance with a focus on building a community online

- Manage the operations of a student-living community of 928 residents- Manage social media accounts, promote events, implement social media as a communication tool - Plan and implement 3+ monthly events for residents - Streamline communication between office and residents- Responsible for the collecting $900k+ of income monthly- Manage a team of 7 students and 2 full-time leasing and marketing assistants- Administrative work - input invoices, process payments and maintain records, manage vendors and contracts- Assist in managing the leasing and marketing process of 928 bed spaces

University of Georgia Center for Continuing Education & Hotel- Developed a social media strategy, increased Instagram reach to over 1,000 followers in first year, increased engagement by 150%, managed all social accounts, October 2018 - March 2020 - Newsletter managing editor: proficient in Adobe Indesign, Photoshop, and Lightroom, coordinate between 10+ departments to write monthly stories/profiles, ideas were picked up by larger units and publications on campus - Analytics: pull data for email marketing campaigns to compare to industry benchmarks, used social media data to optimize posts, researched social and digital marketing efforts- Worked on optimizing a division-wide communications plan

University of Georgia Center for Continuing Education & Hotel- Assisted managers in training 15+ new hires- Supervised teams of 2-5 student employees- Supervised operations in a managerial role- Communicated status of operations to other departments of the hotel- Customer service, assisted guests