Kati Wright Email & Phone Number

Saratoga, CA, US

Mountain View, CA

Lead a high-performance team in strategic marketing initiatives for Synopsys IP and corporate solutions, including Automotive, AI, Energy Efficiency, Memory, Multi-Die Systems, Aerospace & Defense, and Data Center. Lead US initiatives in China market, working in collaboration with China local team.

Sunnyvale, California, United States

Lead outbound marketing for a range of Synopsys IP product lines, including Automotive IP, AI IP, Data Center IP, USB IP, Foundation IP, ARC Embedded Vision processors, Security IP.Managed IP marketing in China in collaboration with local field marketing

Mountain View, CA

Drove IP marketing for Interface IP and Foundation IP products. Integrated new Security IP portfolio (via acquisition) into Synopsys marketing activities.

• Designed and managed the development and deployment of major worldwide online marketing campaigns (search marketing, banner advertising, newsletter sponsorships, targeted email, videos and webcasts, and lead-generation.
• Successfully lead teams in developing effective product messaging and creative concepts for online promotions.
• Negotiated annual corporate media buys and managed relationships with online media vendors.
• Led the development and launch of Altera's social media program. Researched the available tools and methodologies, generated buy-in from executive management, developed a social media team, and launched and maintained.
• Was selected from a pool of candidates for an internal 4-month rotation to lead the Customer Training Department. Successfully managed the engineering team, worked with worldwide sales teams to increase training.

• Wrote and edited a wide variety and high quantity of online marketing materials, including web pages, banner taglines, search ads, and email content
• Developed multiple variations of creatives to achieve the highest possible response rates. Analyzed results to refine ongoing campaigns.
• Managed the monthly and quarterly development of three company newsletters. Created and tracked to schedules, generated content with worldwide stakeholders, and worked with creative teams on execution.

• Wrote, edited, and reviewed customer-facing collateral to ensure consistent product and campaign messages, including technical and marketing collateral.
• Contributed content to the Altera.com website using the company's Interwoven CMS.
• Created and rolled out best practices documents around generating creative for high response rates.
• Managed the Google SEM program.

• Developed and managed the company's first marketing editorial group, a high-performing team of writers and editors.
• Worked with content owners and editors to articulate marketing messages compellingly and accurately.
• Developed the company's first writing style guide.

• Solicited and implemented feedback from product marketing and sales to raise the quality and effectiveness of collateral.
• Ensured collateral met Altera styles and standards.

Baldone, Latvia

• Taught English language skills and promoted cross-cultural communication in a rural community of 2,500.
• Developed and executed lesson plans for 150+ students, grades 8 to 12, to ensure they passed their national exams.
• Worked in a team of Peace Corps volunteers to train 55 Latvian English teachers in new teaching techniques through a series of summer seminars.
• Organized and conducted practical adult English and computer classes for the community.
• As the elected President of the Peace Corps Volunteer Advisory Committee, acted as the liaison between Baltic country volunteers and Peace Corps staff.