Ekaterina Alisova Email & Phone Number

St Petersburg, St Petersburg City, Russia

Selectel is an IT infrastructure provider with a 13-year history, 20,000 customers, a team of 800 experts and 6 data centers.— Conduct a full CX / UX research cycle, apply qualitative and quantitative research methods;— Visualize research results in Confluence, Figma, Miro, Google Slides and Tableau, present it to top management, product teams, HR, and other stakeholders;— Conduct interviews with foreign CEOs, CTOs, DevOps engineers and developers to help the company enter new… Show more Selectel is an IT infrastructure provider with a 13-year history, 20,000 customers, a team of 800 experts and 6 data centers.— Conduct a full CX / UX research cycle, apply qualitative and quantitative research methods;— Visualize research results in Confluence, Figma, Miro, Google Slides and Tableau, present it to top management, product teams, HR, and other stakeholders;— Conduct interviews with foreign CEOs, CTOs, DevOps engineers and developers to help the company enter new markets;— Organize expert reviews of research guides and maintain a knowledge base of company's research and best practices.Results:— More than 15 completed research projects (70 interviews, 25 usability tests and 20 surveys);— 59 tasks were set for making changes to the product according to the results of my research of a new platform for ordering IT infrastructure;— Gathered a community of more than 250 active B2B respondents;— UX designers and product managers rated the work of our research department at 4.7. Show less

— Conducted a study of non-paying users (full-cycle) for Sigma Academy — an EdTech company in Africa;— Conducted research on the online education market in Kenya (full-cycle): desk research, 10 interviews with CEOs, sales managers, marketing managers, and program designers.

Russia

Pachca is a CRM system aimed at startups, small businesses, and self-employed. — Conducted quantitative research and audit of the first user experience during the trial period;— Developed new interfaces in Figma to solve the current tasks of the company and user needs.Results:— Implemented a new onboarding process, resulting in a 5% increase of the payment conversion rate;— Uncovered the need of users for a training program on CRM systems and participated in its… Show more Pachca is a CRM system aimed at startups, small businesses, and self-employed. — Conducted quantitative research and audit of the first user experience during the trial period;— Developed new interfaces in Figma to solve the current tasks of the company and user needs.Results:— Implemented a new onboarding process, resulting in a 5% increase of the payment conversion rate;— Uncovered the need of users for a training program on CRM systems and participated in its creation. Show less

United States

VCV.AI automates 4 steps of recruitment in one framework. The company’s product got featured on Product Hunt Top 3.— Conducted global market research (competitive analysis, pricing analysis, and M&A analysis) and participated in the development of the product and pricing strategy;— Maintained strong social media and brand presence across Facebook, LinkedIn, VK, Instagram, and Twitter, with an auditory of more than 2,000 subscribers;— Established partnerships with universities and… Show more VCV.AI automates 4 steps of recruitment in one framework. The company’s product got featured on Product Hunt Top 3.— Conducted global market research (competitive analysis, pricing analysis, and M&A analysis) and participated in the development of the product and pricing strategy;— Maintained strong social media and brand presence across Facebook, LinkedIn, VK, Instagram, and Twitter, with an auditory of more than 2,000 subscribers;— Established partnerships with universities and supported the organization and coverage of 10+ professional conferences. This resulted in higher brand awareness and new clients; — Created more than 15 product and deck presentations and developed the design of printed materials and banners in Russian and English. Participated in developing a new design for rebranding. Show less

St Petersburg, St Petersburg City, Russia

Management Career Week is the annual event that brings together 700+ motivated students and business representatives.— Formed and managed a marketing team of 7 people: copywriters, designers, Email marketing managers, and website developers (no-code);— Initiated and conducted custdev to gather guests’ ideas about most wanted formats and topics and increased the number of registrations by 57% compared to last year;— Supervised the launch of a new landing page on the Tilda… Show more Management Career Week is the annual event that brings together 700+ motivated students and business representatives.— Formed and managed a marketing team of 7 people: copywriters, designers, Email marketing managers, and website developers (no-code);— Initiated and conducted custdev to gather guests’ ideas about most wanted formats and topics and increased the number of registrations by 57% compared to last year;— Supervised the launch of a new landing page on the Tilda platform;— Improved the performance of Email marketing (Mailchimp, Tilda) with an audience of more than 1,500 students and professors. The average open rate was about 60%. Show less

Bachelor'S Degree, Marketing/Marketing Management, General, 4.93 Out Of 5.00 (1.00 Worst To 5.00 Best)

Activities and Societies: Sports & Culture, Event-management (SMM at Drucker Awards Ceremony and Management Career Week, Head of PR &.

Bachelor'S Degree, Business Administration And Management, General, 76 Out Of 100 (1 Worst To 100 Best) - First-Class Honours

Activities and Societies: Student life, Salsa Society, Cheese & Chocolate Society, Mixed Hockey Society Warwick Business School is one.