Katlin Chadwick Email & Phone Number

- Led cross-functional creative team of designers and content specialists, tracking our team’s efforts against business goals of expansion, conversion, and retention - Architected a flexible content design system, including a messaging framework and voice guidelines, as a scalable tool for product, marketing, leadership, and customer service teams- Developed, documented, and evangelized consistent language standards, defining patterns for usage across user touch points- Crafted and managed our user experience content strategy to optimize acquisition, reduce churn, and retain a customer across a full academic journey- Moved big-idea creative from concept to launch to revenue, experimenting with new initiatives and validating assumptions with pre-launch usability testing and post-launch performance testing - Collaborated deeply with designers to hypothesize, test and iterate on new ideas for an improved and effective user experience- Partnered with engineering, product, and customer teams to create the foundations and infrastructure that will best support our work- Created high-intent, story-driven content campaigns that acquire new audiences, engage leads, and ease the customer experience

Charleston, South Carolina Area

- Led the content vertical, including creative discoveries, research, brand direction, and content strategy for clients across healthcare, education, nonprofit, and tech. - Established the messaging, narrative, voice/tone, and positioning for client product work, setting the strategy and structure for our work, as well as penning the surface UX content follow.- Collaborated closely with the creative director and design team on digital strategy, information architecture, UX, and user journey. - Managed team of internal and external writers, designers, engineers, and strategists.- Orchestrated all client accounts (~$1 mill annually), including timeline/budget/team, brand and direction, client happiness and daily problem solving. - Oversaw agency operations and weekly resource planning and meetings.

Charleston, Sc

- Provided ongoing digital content, UX writing, content strategy, blog development & management, onsite optimization/SEO, site organization/navigation, and a/b testing for client accounts. - Led company’s marketing and content strategy, including content partnerships, digital marketing, and guest posts. - Wrote and shared the stories of SOUTH, its clients, and its digital products, including the management of our digital and print publication Revelry. - In less than two years, promoted to Partner to oversee content & strategic direction on all client accounts

Charleston, Sc

- Writing, editing, proofing, and strategy for clients including consumer brands, technology, real estate, financial, arts and culture, and nonprofit organizations. - Advised business owners on content direction, strategy, communication and marketing best practices- Deliverables included brand messaging and identity materials, websites & on-page optimization, blog stories, scripts, articles, long-form publications, presentations and reports, social media, press releases, ad campaigns and more

Washington D.C. Metro Area

- As editorial lead and content creator for AU Marketing, partnered with the six graduate schools to analyze their needs and determine creative direction for campaigns and collateral - Maintained consistent AU brand across all platforms and deliverables - Brainstormed and set concept, messaging and direction for range of print and digital projects - Implemented digital marketing pilot campaign and carried it across channels, including emails, blogs, websites, advertorials, Facebook ads, Google Display and Adwords, and paid media- Collaborated with a team of designers, a media planning agency, and account managers to craft positioning for each school and execute the next evolution of AU’s brand campaign - Carried brand content across landing pages, emails, and advertisements for NY Times Magazine, NYtimes.com, the Chronicle for Higher Ed and Inside Higher Ed

Washington Dc

- Led 50+ writing/editing projects a year for clients across industries, from education to healthcare - Cultivated high-profile clients, from AARP to Google, from starter projects to ongoing accounts - Produced content across mediums including articles, websites, integrated marketing campaigns, brochures, ads, whitepapers, content marketing, reports, and email campaigns - Oversaw budgets, creative direction, and teams (in-house and freelance)- Advised clients on marketing/communications strategies and best practices

Washington D.C. Metro Area

- Revamped travel section of website, which included story idea generation, managing the travel news blog, recreating the hotel review database and assisting with web reporting and writing- Contributed to other departments and the print publication with art reviews, research and reporting

Master'S Degree, Journalism

Activities and Societies: Focus in Magazine Writing

Ba, English, Studio Art

Study Abroad, History Of Art And Italian Studies

Study Abroad Program, CET Academic Programs - History of Art and Italian Studies in Italy