Katlyn Nesvold Email & Phone Number

Lead communications function for multiple clients specializing in healthcare and healthcare technology.• Lead multiple public relations, media relations, social media and content marketing accounts• Build communication strategies and campaigns that support client goals• Manage/edit internal team members assignments • Advise clients on effective brand storytelling• Lead branding and messaging projects• Engage with reporters, bloggers, analysts, and other industry… Show more Lead communications function for multiple clients specializing in healthcare and healthcare technology.• Lead multiple public relations, media relations, social media and content marketing accounts• Build communication strategies and campaigns that support client goals• Manage/edit internal team members assignments • Advise clients on effective brand storytelling• Lead branding and messaging projects• Engage with reporters, bloggers, analysts, and other industry influencers on a national scale • Secure thought leader interview and article opportunities for clientsAmendola Communications is an award-winning healthcare and healthcare IT - focused, public relations and marketing firm that brings new energy and focus to communications initiatives. We work smart—and hard—to deliver results beyond your expectations. Show less

As Account Director, I am a PR partner for healthcare and health IT clients. In this role I advise and strategize on media outreach strategy, social media strategy and overall public relations.Amendola is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology PR firms in the nation four times by PRSourceCode. Amendola represents some of the best-known brands and groundbreaking… Show more As Account Director, I am a PR partner for healthcare and health IT clients. In this role I advise and strategize on media outreach strategy, social media strategy and overall public relations.Amendola is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology PR firms in the nation four times by PRSourceCode. Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola's seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the "A-Team" visit www.acmarketingpr.com. Show less

As PR and social media leader, I strategized and executed on many initiatives that improved brand awareness and perception. Through employee advocacy, I increased traffic to our website from LinkedIn by 233% in one quarter alone. I researched, built and maintained relationships with key health IT media contacts, and secured earned media placements in publications such as Healthleaders, Healthcare IT News, Health IT Today, Modern Healthcare, Patient Safety & Quality Healthcare, Pulse IT and… Show more As PR and social media leader, I strategized and executed on many initiatives that improved brand awareness and perception. Through employee advocacy, I increased traffic to our website from LinkedIn by 233% in one quarter alone. I researched, built and maintained relationships with key health IT media contacts, and secured earned media placements in publications such as Healthleaders, Healthcare IT News, Health IT Today, Modern Healthcare, Patient Safety & Quality Healthcare, Pulse IT and more. Another aspect of my role was managing the marketing relationship with our customers. Being the key marketing liaison, I managed customer success stories through press releases, earned media placements, case studies, testimonials, videos, blogs, webinars and presentations.As competitive intel manager, I kept a pulse on competitive happenings to inform leadership, product, sales and marketing teams of competitive advantages, which also helped inform our marketing strategy.In this role, I was also a team lead for many projects and campaigns including Best Hospitals, Nurses Week, product launches and more. Show less

Eden Prairie, Mn

Oversee global public relations and social media strategy for Spok Inc.PUBLIC RELATIONSEarned media strategy for Spok including customer news, Spok news, thought leadership and more. Media preparation and training for senior executives.Competitive intel analysis and management.Investor relations liaison.Influencer relations.SOCIAL MEDIASocial media strategy for Spok channels LinkedIn, Facebook, Twitter and Youtube including both paid and organic tactics… Show more Oversee global public relations and social media strategy for Spok Inc.PUBLIC RELATIONSEarned media strategy for Spok including customer news, Spok news, thought leadership and more. Media preparation and training for senior executives.Competitive intel analysis and management.Investor relations liaison.Influencer relations.SOCIAL MEDIASocial media strategy for Spok channels LinkedIn, Facebook, Twitter and Youtube including both paid and organic tactics. Increased social media ROI in first six months by 155%, incorporating various tactics including lead generation, thought leadership and brand awareness.CUSTOMER LIAISONSourcing customer case study and testimonials, preparing for and conducting interviews, leveraging content via various marketing tactics with proven ROI. Show less

SOCIAL MEDIA COUNSELStrategize unique content for brand's social media channels. Paid social media strategy and implementation across channels in correlation with business goals. 1:1 training on how to implement social media tactics that prove social media ROI.

Roseville, Mn

MEDIA RELATIONS Drive local and national public relations strategy to increase awareness of Pediatric Home Service and specific service lines. Build relationships with industry-focused reporters, as well as local consumer media sources. Strategize and execute consumer and health care provider-facing campaigns that focus on building awareness of PHS services to impact business goals. Media train and build talking points for senior level executives.SOCIAL MEDIA MANAGEMENTAlign key… Show more MEDIA RELATIONS Drive local and national public relations strategy to increase awareness of Pediatric Home Service and specific service lines. Build relationships with industry-focused reporters, as well as local consumer media sources. Strategize and execute consumer and health care provider-facing campaigns that focus on building awareness of PHS services to impact business goals. Media train and build talking points for senior level executives.SOCIAL MEDIA MANAGEMENTAlign key messages across all social media platforms. Strategize innovative and creative content, write and monitor content across Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. Manage, monitor and provide timely customer service responses across all channels. Paid social media strategy and implementation across all channels in correlation with business goals, targeting current and potential customers, and referral sources. Strategy, advisement and counsel on social media recruitment strategy.VIDEO & CONTENT STRATEGYStoryboard and video plan in correlation with editorial calendars content to support marketing initiatives. Conduct interviews and edit footage. Distribute video footage through applicable channels and to relevant target markets.BRAND ADVOCACY LEAD/ INFLUENCER MANAGERProvide strategic counsel, leadership and support to Brand Advocacy Group. Partner with colleagues cross functionally to ensure consistent brand image across all external facing channels through social media promotion of PHS. Oversee brand influencers and strategic communication program in place with them promoting our brand via social media.EVENT PLANNINGLead & project manager on annual conference for nurses, new branch open house and other events.INTEGRATED COMMUNICATIONSCross functional partnership with marketing and outreach team, as well as internal departments to support key business objectives through initiatives that utilize paid, earned, shared and owned media channels. Show less

Roseville, Mn

MEDIA RELATIONS Drive local and national media strategy to increase awareness of Pediatric Home Service and specific service lines. Build relationships with industry-focused reporters, as well as local consumer media sources. Strategize and execute consumer and health care provider-facing campaigns that focus on building awareness of PHS services to impact business goals. Media train and build talking points for senior level executives, as well as PHS clinicians.SOCIAL MEDIA… Show more MEDIA RELATIONS Drive local and national media strategy to increase awareness of Pediatric Home Service and specific service lines. Build relationships with industry-focused reporters, as well as local consumer media sources. Strategize and execute consumer and health care provider-facing campaigns that focus on building awareness of PHS services to impact business goals. Media train and build talking points for senior level executives, as well as PHS clinicians.SOCIAL MEDIA MANAGEMENTAlign key messages across all social media platforms. Strategize innovative and creative content, write and monitor content across Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. Manage, monitor and provide timely customer service responses across all channels. Paid social media strategy and implementation across all channels in correlation with business goals, targeting current and potential customers, and referral sources. Strategy, advisement and counsel on social media recruitment strategy.VIDEO & CONTENT STRATEGYStoryboard and video plan in correlation with editorial calendars content to support marketing initiatives. Conduct interviews and edit footage. Distribute video footage through applicable channels and to relevant target markets.BRAND ADVOCACY LEADProvide strategic counsel, leadership and communications planning support to Brand Advocacy Group. Partner with colleagues cross functionally to ensure consistent brand image across all external facing channels. WEBSITE CONTENT MANAGEMENTWrite brand-right content that encourages the customer and referral source to choose our services over competitors. Work with web developers to ensure brand consistency and reliable customer experience.INTEGRATED COMMUNICATIONSCross functional partnership with marketing and outreach team to support key business objectives through initiatives that utilize paid, earned, shared and owned media channels. Show less

Minneapolis, Mn

MEDIA RELATIONSResearch of current fashion and beauty industry trends, producing content calendars and building relationships with applicable media contacts. Traditional media placement within national and local media outlets that increased awareness and exposure for brands and impacted business goals.SOCIAL MEDIA MANAGEMENTProduced editorial calendar content in correlation with client's business goals and objectives. Managed and monitored platforms within social media, acting… Show more MEDIA RELATIONSResearch of current fashion and beauty industry trends, producing content calendars and building relationships with applicable media contacts. Traditional media placement within national and local media outlets that increased awareness and exposure for brands and impacted business goals.SOCIAL MEDIA MANAGEMENTProduced editorial calendar content in correlation with client's business goals and objectives. Managed and monitored platforms within social media, acting as a bridge between the client and consumer. Actively grew platforms in lifestyle, fashion and beauty sectors through frequent, engaging, brand-right social media conversations and content that increased loyalty and improved perception. Timely customer service response on all external channels. Developed and managed editorial calendars for social media platforms including Facebook, Twitter, Pinterest, YouTube, Wordpress, Google +. Provided clients with monthly social media statistics showing content results that provided social ROI. Show less

Minneapolis, Mn

MEDIA RELATIONSWorked with key local contacts to secure pre, during and post coverage of first ever Twin Cities heroes parade. Coordinated applicable interview sources and key messages for media sources.

Minneapolis, Mn

MEDIA RELATIONS SUPPORTCommunication support for 3M Renewable Energy, 3M ESPE, 3M Low VOC Adhesives, 3M Structural Adhesives, and Next Avenue. Press release writing, preparing press kits, event and project coordination, media list and editorial calendar creation, copy writing, social media writing, client status and meeting preparation, media monitoring, relationship building among industry media and trade show coordination.

MEDIA RELATIONSPromoted Mayo Clinic Health System Franciscan Healthcare by producing newsworthy, timely press releases that sparked media interest. Kept up to speed on industry trends and timely events that would assist in securing media coverage and building credibility with reporters. Partnered with local tv to produce weekly health segment, wrote key messages and briefed Mayo Clinic physicians and clinicians.INTEGRATED COMMUNICATIONSWorked with Public Affairs team to produce… Show more MEDIA RELATIONSPromoted Mayo Clinic Health System Franciscan Healthcare by producing newsworthy, timely press releases that sparked media interest. Kept up to speed on industry trends and timely events that would assist in securing media coverage and building credibility with reporters. Partnered with local tv to produce weekly health segment, wrote key messages and briefed Mayo Clinic physicians and clinicians.INTEGRATED COMMUNICATIONSWorked with Public Affairs team to produce positive news that promoted all Mayo Clinic Health System service lines. Cross functional partnership with graphic designers to produce print collateral. Assisted with internal magazine content writing and internal newsletter writing. Supported launch of new rebranding project in 2011 with communication support.PAID ADVERTISINGWorked with local tv and radio stations to place ads in correlation with content calendar. Show less

WRITERResearched topics of interest and produced reader-friendly stories for eHow.com

COMMUNICATION SUPPORTWrote health stories in correlation with content calendar. Produced press releases for timely events and newsworthy happenings. Designed presentations to support clinical staff. Created communication plans for promotional videos. Supported communications team by coordinating events, posting stories on internal website and writing content for internal newsletter.

GRAPHIC DESIGNERDesigned district calendars, newsletters, brochures, flyers, and presentations, in doing so sharpened skills in Photoshop, Indesign, and Excel. Worked directly with the Superintendent.

GUERILLA MARKETING Promoted Naked Juice at Winona State University through the use of sampling events and social media.

Mass Communications, Public Relations, Advertising, And Applied Communication

Activities and Societies: American Marketing Association Communications Club Major: Mass Communications Public Relations Minor: Marketing

Education record