Mardi Larson Email & Phone Number

Phoenix, Arizona, United States ~ Remote

Serving the strategic marketing and communications needs of a range of healthcare, healthcare IT and life sciences clients for this award-winning national PR, Content Marketing and Social Media agency. Helping national clients to leverage the power of earned media success, driving mass awareness and much-deserved recognition in the marketplace to fuel new.

Phoenix, Arizona, United States ~ Remote

Led the efforts to build-out the global PR/media relations, analyst relations, organic social and customer advocacy capabilities for the leading supply chain sustainability SaaS company with its focus on ESG and CSR for global complex manufacturing companies. Recruited to join Amendola agency.

• Led the strategic initiatives to drive mass awareness for the eVisit Virtual Care platform as a thought leader in telehealth and virtual patient care targeting the largest hospital and health system enterprises in the.
• Created a “media outlet” approach to content with news-speed, relevancy and compelling content optimized for organic search.
• Ignited a blog site redesign including a full content audit.
• Led Thought Leadership webinar strategy serving as moderator for live webinars each with 350+ attendees (healthcare leaders). Generated 300+ MQLs.
• Executed a Content Marketing-Account Based Marketing integrated marketing & sales approach.
• Built infrastructure including content calendar, MarTech stack/training tool, KPI dashboard, weekly insights reports and proposal asset library.

Tempe, Arizona

Directly managed the Marketing & Communications function in the Americas Region (U.S., Canada and 9 countries across Latin America), built and launched a Content Marketing platform and Thought Leadership "Content Engine" designed to drive awareness and preference for Tech Data solutions and help the brand become a household name for its leadership role in.

Scottsdale, Arizona

Directed the Marketing & Communication function as a change agent, leveraging strong consumer brand experience to shift from tradition to modern digital marketing and to put this Smithsonian Affiliate destination on the global map. In less than one year, led the SMoW Marketing & Communications team to achieve record-setting statistics: the most earned.

Phoenix, Arizona Area

• Built the PR function for PetSmart’s consumer, corporate and charitable programs, integrating with nonprofit partner, PetSmart Charities. Created an always-on news engine resulting in annual year-over-year growth of 30.
• Record-setting Earned Media Impression – ranging from 7 to 9 billion impressions annually.
• The largest pet food donation ever made – nearly 64 million meals donated through historic philanthropic program: PetSmart’s Buy a Bag, Give a Meal.
• Unprecedented localized PR campaigns – worked across 100+ markets supporting local stores to secure TV and online coverage in key DMAs featuring services (Grooming & Training) and PetSmart’s Buy a Bag, Give a Meal.
• Ellen DeGeneres’ first-ever pet collection, exclusively at PetSmart.
• Rachael Ray’s entrance into Pet Specialty Retail Channel with her Nutrish brand at PetSmart.

Mountain View, California ~ Remote

Served as a focal team member on the Integrated Marketing & Communications team through OrionX Consulting for the Fujitsu M10 Business Server in the Americas. Managed Americas media relations effort, drafted/approved/issued U.S. national news releases, as well as generated strategic content such as Case Studies, White Papers and Brochures/Sell Sheets and.

Founder, Principal and Chief Marketing & Communications Consultant at Mardi Larson Communications (MLC), a boutique influencer marketing and PR practice headquartered in Minneapolis. As an outsourced collaboration partner, MLC created unique awareness, opinion-influencing communication programs, cause and strategic partnership opportunities for a broad.

Served as interim Corporate Communications Director via Mardi Larson Communications leading the internal/external communications initiatives including significant department reorganizations, workforce reductions and the impact of digital media and streaming platforms on the firm's public radio focus. Assisted in filling the role with the candidate still in.

Built the external communications/PR function and directly managed five agency partners, including Hispanic and Canadian PR agencies, for the leading North American footwear retailer to drive awareness of its new position as a fashion brand. Led annual media coverage results in the billions, translating to $41 million in value. Strong ROI program -- for.

Led the global Corporate Communications/External media relations function for $4 billion company, including CEO communications and the global franchise expansion for Payless ShoeSource and Stride Rite, as well as the support of such iconic brands as Sperry Top-Sider, Keds, Stride Rite and Payless ShoeSource. Handled all crisis communications across the.

WAM!NET ~ Director, Marketing & Director, Investor Relations Pre-IPO start-up company delivering high-bandwidth digital transport and massive off-site storage as a service to creative/brand marketing and healthcare industries. Early adopter of SaaS targeting large, enterprise customers under a B2B marketing/selling model with internal champion and CIO/IT.