Katherine Maddux Email & Phone Number

2023 Solutions Engineering MVPI support our Partnerships team which includes agencies, Salesforce teams, system integrators, and network partners.I use my agency experience and Solutions Engineering hat to help our partners raise the bar by using technology to:- Pitch and win new business- Streamline processes to save team bandwidth, reduce errors, and unlock space for strategic thinking- Collaborate more effectively across teams and with their clients- Find the right insights at the right time to turn social performance into business impact

• Leading our digital team in paid strategy, reporting, and analytics.• Creating thoughtful, data-driven campaigns backed by audience development, strategic content creation, and ongoing research.• Rallying internal stakeholders across teams to meet partner goals. • Developing new processes for reporting, listening, strategy creation, and paid account management.• Setting smart KPIs in alignment with our partners' business goals to ensure we are tracking towards measurable success.• Working with brands across a range of industries, including: fashion and retail, professional services, food and beverage, national events, home goods, and real estate• Developing external webinars, decks, and guides plus internal resources and process documentation.• Sharing expertise in the space of digital marketing and social media through public speaking engagements, panels. and webinars.

Greater Atlanta Area

Greater Atlanta Area

• Created social media marketing strategies for partners.• Worked across teams to create and publish strategic content across platforms.• Spoke publicly and led webinars to educate small business owners about social media marketing trends and tools.

Asheville, North Carolina Area

• Directed the digital content strategies for our clients with a focus on social media, website optimization, email nurtures, and original content. • Researched, created, and managed brand language guidelines, annual publishing calendars, and additional resources to guide the efforts of our team. • Areas of expertise included inbound marketing strategy, lead nurture design, content strategy, publishing schedules, brand language, email marketing campaigns, internet presence audits, PPC campaigns, and SEO optimized content to support search efforts.

Asheville, North Carolina Area

• Managed content development from the research and strategy phase through to creation and publication.• Created content for a wide range of platforms to help our clients achieve their marketing goals. • Managed client relationships and worked with our team to execute multi-channel digital marketing strategies.• Doubled conversion rate and increased website traffic by 300% for our largest PPC and SEO account.

Greater Atlanta Area

Greater Atlanta Area

Greater Atlanta Area

Master Of Arts (Ma), Digital Communication And Media/Multimedia

Master of Arts in Technology & Communication with a focus on how organizations can leverage user-generated content (UGC) as a part.

Bachelor Of Arts (B.A.), Economics & Art History, Cum Laude

Activities and Societies: Presidential Seminar participant, Art History Departmental Award