Kalina Tomova Email & Phone Number

Sofia City, Bulgaria

I am primarily managing the company's website and focusing on optimizing the conversion rate on all of our landing pages, regardless of whether or not they have paid or organic traffic driven to them. Moreover, I am in charge of strategizing our TOFU PPC efforts and working on growth activations.

Sofia, Sofia City, Bulgaria

Currently leading the company's efforts to keep scaling at a steady pace. Working with the rest of the marketing team in order to manage the influencer relations we've established, collect high-quality UGC, ensure top-notch customer support, and predictably scale the marketing budget based on past performance and future goals of the eCom.

Sofia, Bulgaria

I was leading the marketing efforts of Rush aimed at penetrating new markets and scaling the company's MRR. Most of my daily efforts were related to:1. Establishing a better sales funnel2. Optimizing each step of the funnel3. Setting up paid ad campaigns to get new businesses to subscribe to our free trial4. Looking into new strategies to generate leads 5. Researching and "attacking" new markets with paid ads6. Tracking conversion rates top and bottom of the funnel

Florida, Usa

Managing social media content, Facebook Ads, Messenger marketing tools such as ManyChat and general marketing strategies for a variety of clients in a multitude of industries.- Growing and managing communities on Facebook and Instagram- Generating leads and converting them in customers and fans - Designing original imagery and content for social media - Developing Facebook Ads strategies - Establishing general marketing strategies - Experience working with Manychat, Mailchimp, Aweber - Attention to detail and good organizational skills - A creative approach when faced with limited budgets

Sofia, Bulgaria

Managing the social media presence of the Bulgarian branch of "Hope and Homes for Children" as well as the content on the organization's website; maintaining constant communication with coordinators of the branch throughout the country; working on fundraising campaigns; presenting the company's core goals and ideals in front of potential partners and investors

Sofia, Bulgaria

Managing the PR, Social Media and Communications activities of the HHC Organization as part of the “Development of Coalition Childhood 2025” project; in charge of the communication with all partnering organizations in the Coalition, as well as with Ministry representatives and Media Institutions; responsible for the popularization of the Coalition’s activities and the maintenance of stable relations with its stakeholders; organizing a conference and leading a press-conference at the final stage of the project

I contributed to the company's success by developing and managing the creative project "EVERYTHINK"​, which dealt with multiple creative techniques for idea generation and innovative thinking. I was highly involved in the collection of new examples from various business fields, the further development of each technique, the creation of numerous presentations for each technique in different languages, the development of interactive games for all techniques, the presentation of the project's content to various target groups including future clients, as well as the presentation of the project and its essentials at national and international competitions such as Th13teen Arts and the Creative Business Cup 2014.Moreover, I was responsible for developing the program of and leading a two-day seminar on Creative Thinking and I further represented the project in the pre-accelerator "Start It Smart".Last, but not least, I developed and led an 8-week creative thinking program for the core team of Saatchi&Saatchi Bulgaria.

During my employment at ClimaCom I had the pleasure of working with multiple companies in the retail and food service sectors. I was personally responsible for overseeing the successful execution of import/export deals, which involved professional communication with company managers in different languages, the attendance of multiple Expos around Europe and building connections with potential business partners.

This internship provided me with the incredible opportunity to expand my knowledge of Public Relations and to experience how this type of work is actually executed. During my work placement at Nova Broadcasting Group I was assigned the job of preparing presentations for social causes that the company was interested in, planning events, monitoring different media on a daily basis, monitoring the online opinions of various target groups, managing the broadcaster's content on various social media platforms, as well as writing press releases, annotations and the company's monthly internal bulletin.

I was employed as an assistant to the Logistics and Operations Officer within the limited mission of the OSCE in Bulgaria and among the many responsibilities I had during my experience with the OSCE were the organization of mission events and the communication with different mission officers around the country.

Master Of Science (Msc.), Media And Communications, 2.1

Activities and Societies: Music Society, Album Society, Advertising, Marketing and PR SocietyCourses taken: The Audience in Media.

Bachelor Of Arts (B.A.), International Communication And Media, 7.6

Activities and Societies: ICM Buddy ProgramCourses taken: 1st Year - Global Economics, Journalistic Research, Social Cultural Studies.

High School Diploma, Germanic Languages, Literatures, And Linguistics, 5.87/6

Activities and Societies: School Choir Class RepresentativeAttended the Deutsche Sprach Diplom Program Obtained a C1 Level German Language.