Katri Laakso

Katri Laakso Email and Phone Number

Marketing and Communications Lead @ Fraktio
Helsinki, FI
Katri Laakso's Location
Helsinki, Uusimaa, Finland, Finland
Katri Laakso's Contact Details

Katri Laakso personal email

n/a
About Katri Laakso

Marketing professional with a strong and diverse background in digital marketing, marketing communications and PR as well as growing interest in UX in digital services. Passionate about customer-centric thinking and creating growth for companies with purpose.

Katri Laakso's Current Company Details
Fraktio

Fraktio

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Marketing and Communications Lead
Helsinki, FI
Website:
fraktio.fi
Employees:
32
Katri Laakso Work Experience Details
  • Fraktio
    Marketing And Communications Lead
    Fraktio
    Helsinki, Fi
    View
  • Fraktio
    Marketing & Communications Lead
    Fraktio Jan 2021 - Present
    Helsinki, Southern Finland, Finland
    Fraktio is your agile partner in digital business development – whether it’s a complex digital service you are renewing or a mobile application starting from the concept. Our expertise is valued by our clients with some of the largest and most demanding online services in the market. We research, design and develop digital services that help create a better world.As a Marketing and Communications Lead I’m responsible of our marketing strategy to achieve the growth that we are as a company aiming for.
    View
  • Alma Career
    Marketing Manager
    Alma Career Oct 2017 - Jan 2021
    Helsinki Area, Finland
    Alma Career Oy is part of Alma Media.As a Marketing Manager I was responsible of developing Monster.fi's marketing strategy to establish the position of the most valued job board and recruiting media in Finland. My objective was to make an impact and create measurable results with marketing tactics, digital presence, partnerships, research and branding. My responsibilities included strategic planning and budgeting as well as more hands-on marketing actions. My job was to make sure our marketing team reached the best possible results.Monster.fi is a part of Alma Media and Monster Worldwide network.
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  • Alma Career Oy
    Content & Social Media Manager
    Alma Career Oy Mar 2015 - Oct 2017
    Helsinki
    As a Content & Social Media Manager for Monster Finland, I got a great opportunity to broaden my expertise in comprehensive marketing management. In addition to my responsibilities in developing Monster’s content and social media marketing, I had a significant role in planning and managing Monster FI's marketing – from strategic planning to digital marketing, concepts and media planning, from PR activities to B2B events and all the others.Responsibilities:• Strategic marketing // strategic planning, concept planning• Budgeting // planning and coordinating• Advertising management // e.g. media buying • Content marketing strategies • Content production • Community Management• Social Media Marketing• Project Management
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  • Miltton
    Account Manager, Viestintäkonsultti
    Miltton Oct 2013 - Mar 2015
    Helsinki
    I was managing 5-10 accounts from various fields – focus especially on retail and lifestyle industries, clients such as Aussie/Procter & Gamble. My responsibilities included planning holistic communication and PR campaigns as well as project & budget management. As a Account Manager my goal was to get clients’ messages and stories out to their audiences with creative concepts and measurable results. In addition to my Account Manager responsibilities I also worked as a producer for Miltton’s advertising agency, Miltton Creative, handling project and production management for one of the biggest shopping complex in Finland. • Strategic marketing communications• Project management• Production management• Budgeting• Media relations• Communications consultancy• Event planning and managing
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  • Miltton
    Client Executive & Press Manager, Viestinnän Suunnittelija
    Miltton May 2012 - Sep 2013
    Helsinki
    As a Client Executive I was managing client accounts such as SodaStream Finland and executing PR campaigns for brands like Microsoft.I was also working with dozens of fashion and retail brands at Miltton Showroom. For example I was Monki's PR contact in Finland taking care of their local PR – planning, coordinating, executing and monitoring results. Creating and strengthening media relations with journalists, stylists and other media representatives was also an important part of my role.Responsibilities: • Community management • Content producing and copywriting• Event planning and production• Project management• Media relations & influencer co-operations• Concept planning
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  • Star Pr Group
    Junior Pr Consultant
    Star Pr Group Feb 2012 - May 2012
    Finland
    • Media relations & inquires• Showroom management • PR campaign planning & implementation• Project Management• Content production• Event planning and organization
  • Star Pr Group
    Project Manager
    Star Pr Group Apr 2011 - Feb 2012
    Helsinki Area, Finland
    • PR campaign executions & content production• Project Management • Media monitoring & Reporting • Event organizing • Showroom traffic and press loans • Media inquires

Katri Laakso Skills

Public Relations Social Media Media Relations Marketing Communications Corporate Communications Press Releases Marketing Communications Planning Internal Communications Digital Media Copywriting Social Media Marketing Strategic Communications Reputation Management Digital Marketing Crisis Communications Online Advertising Marketing Strategy Event Management Online Marketing Advertising Marketing Management Brand Management Content Marketing B2b Marketing Project Management Event Planning Social Marketing Marketing Automation

Katri Laakso Education Details

Frequently Asked Questions about Katri Laakso

What company does Katri Laakso work for?

Katri Laakso works for Fraktio

What is Katri Laakso's role at the current company?

Katri Laakso's current role is Marketing and Communications Lead.

What is Katri Laakso's email address?

Katri Laakso's email address is ka****@****oup.com

What schools did Katri Laakso attend?

Katri Laakso attended Lahti University Of Applied Sciences, Turku University Of Applied Sciences, University College Falmouth, Open University Of Turku.

What skills is Katri Laakso known for?

Katri Laakso has skills like Public Relations, Social Media, Media Relations, Marketing Communications, Corporate Communications, Press Releases, Marketing, Communications Planning, Internal Communications, Digital Media, Copywriting, Social Media Marketing.

Who are Katri Laakso's colleagues?

Katri Laakso's colleagues are Juho Nieminen, Ragnar Lovén, Henri V., Lassi Vehviläinen, Martti Vesalainen, Aleksi Vuorio, Jaani Leskinen.

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