Katri Laakso Email & Phone Number

Helsinki, Fi

Helsinki, Southern Finland, Finland

Fraktio is your agile partner in digital business development – whether it’s a complex digital service you are renewing or a mobile application starting from the concept. Our expertise is valued by our clients with some of the largest and most demanding online services in the market. We research, design and develop digital services that help create a better world.As a Marketing and Communications Lead I’m responsible of our marketing strategy to achieve the growth that we are as a company aiming for.

Helsinki Area, Finland

Alma Career Oy is part of Alma Media.As a Marketing Manager I was responsible of developing Monster.fi's marketing strategy to establish the position of the most valued job board and recruiting media in Finland. My objective was to make an impact and create measurable results with marketing tactics, digital presence, partnerships, research and branding. My responsibilities included strategic planning and budgeting as well as more hands-on marketing actions. My job was to make sure our marketing team reached the best possible results.Monster.fi is a part of Alma Media and Monster Worldwide network.

Helsinki

As a Content & Social Media Manager for Monster Finland, I got a great opportunity to broaden my expertise in comprehensive marketing management. In addition to my responsibilities in developing Monster’s content and social media marketing, I had a significant role in planning and managing Monster FI's marketing – from strategic planning to digital marketing, concepts and media planning, from PR activities to B2B events and all the others.Responsibilities:• Strategic marketing // strategic planning, concept planning• Budgeting // planning and coordinating• Advertising management // e.g. media buying • Content marketing strategies • Content production • Community Management• Social Media Marketing• Project Management

Helsinki

I was managing 5-10 accounts from various fields – focus especially on retail and lifestyle industries, clients such as Aussie/Procter & Gamble. My responsibilities included planning holistic communication and PR campaigns as well as project & budget management. As a Account Manager my goal was to get clients’ messages and stories out to their audiences with creative concepts and measurable results. In addition to my Account Manager responsibilities I also worked as a producer for Miltton’s advertising agency, Miltton Creative, handling project and production management for one of the biggest shopping complex in Finland. • Strategic marketing communications• Project management• Production management• Budgeting• Media relations• Communications consultancy• Event planning and managing

Helsinki

As a Client Executive I was managing client accounts such as SodaStream Finland and executing PR campaigns for brands like Microsoft.I was also working with dozens of fashion and retail brands at Miltton Showroom. For example I was Monki's PR contact in Finland taking care of their local PR – planning, coordinating, executing and monitoring results. Creating and strengthening media relations with journalists, stylists and other media representatives was also an important part of my role.Responsibilities: • Community management • Content producing and copywriting• Event planning and production• Project management• Media relations & influencer co-operations• Concept planning

Finland

• Media relations & inquires• Showroom management • PR campaign planning & implementation• Project Management• Content production• Event planning and organization

Helsinki Area, Finland

• PR campaign executions & content production• Project Management • Media monitoring & Reporting • Event organizing • Showroom traffic and press loans • Media inquires

Master Of Business Administration - Mba, Digital Solutions

Bachelor Of Arts, Communication & Media Management

Ba Hons, Public Relations

Bachelor'S Degree, Media Studies