Katrina Anthony Email & Phone Number

Christchurch, Canterbury, New Zealand

Christchurch, Canterbury, New Zealand

I believe strategy should always come first!Marketing Strategy: By putting strategy first, you make sure that every dollar you spend is going towards achieving your marketing and business goals.Branding: First impressions last. I can bring consistency to your brand so you build recognition and value in your visual identity.Digital Marketing: SEO, Google ads, video, email, social media and more. Make sure you cut through the digital noise.Social Media Marketing: Facebook, LinkedIn, Instagram, Twitter… the list goes on. Which ones are right for you?Website Design: Is your website feeling dated or has it lost its impact? A website that really speaks to your customers could be yours, cheaper and sooner than you think.Communications and Content Marketing: Whether you’re writing newsletters, tender applications, RFPs, annual reports or blogs, your words matter… make them count!

Christchurch, New Zealand

I share tales from my parenting journey so that other mums can know that many of the challenges they face are actually pretty common. I do this with a focus on both mindful parenting and connecting with nature because I know that these make me a better parent and I want to help others access these tools.

Christchurch, New Zealand

Marketing and Brand:- Manage company marketing and communications activities;- Create and implement marketing and communications strategy;- Develop and maintain key messages and positioning statements;- Create and implement marketing and communications campaigns to target markets;- Manage and implement company rebranding;- Ensure brand consistency across the company;- Develop and distribute internal communications;- Provide communications and marketing advice and support to teams and projects;- Copywriting for articles, media releases, CEO communications, company newsletter and marketing collateral;- Graphic design of articles, reports and marketing collateral;- Support the maintenance of stakeholder contact lists;- Develop, implement, monitor and report on surveys and stakeholder consultation.Media and PR:- Develop and implement media engagement strategy.- Manage national and regional media engagement.- Evaluate and purchase advertising across regional, national and sector specific media channels, both traditional and digital. - Develop and maintain reputation and crisis management plans.Digital Media:- Develop Digital Media strategy using a range of channels to ensure target audience reach and engagement.- Manage development of video and digital content.- Create and implement website strategy plans for existing and new websites;- Develop, launch and implement social media strategy;- Manage development, design and maintenance of company websites.Personnel Management:- Manage and lead a team of four marketing advisors;- Support team to deliver creative and effective campaigns;- Develop team to work autonomously.Relationship Management:- Establish and maintain relationships with peak bodies and influencers, including government departments and agencies;- Maintain strong collaborative relationships with internal managers and teams;- Manage and evaluate relationship with external suppliers, including print and web development.

Christchurch, New Zealand

Marketing and Brand:- Manage company marketing and communications activities;- Create and implement marketing strategy;- Create and implement marketing campaigns to target markets;- Manage and implement company rebranding;- Ensure brand consistency across the company;- Develop and distribute internal communications including fortnightly staff newsletter;- Provide communications and marketing advice and support to teams and projects;- Copywriting for articles, company newsletter and marketing collateral;- Graphic design of articles, reports and marketing collateral;- Create and manage design briefs for external service providers; - Manage relationships with external suppliers, e.g. web developers and printers;- Support the maintenance of stakeholder contact lists;- Support the development of an induction handbook for new staff.Digital Media:- Create and implement website strategy plans for existing and new websites;- Develop social media strategy;- Manage development, design and maintenance of company websites;- Maintain the company e-commerce site.- Establish and monitor Google Analytics for main company website.Product Support:- Develop guidelines and templates to support the product development process;- Support the release and production of training resources;- Lead the development of a digital product library.- Maintain information integrity of supporting collateral.

Personnel Management and Human Resources:- Personnel management of 6-person customer service team;- Recruitment, induction and training of new staff;- Manage payroll, leave and termination for team members;- Manage performance review and development process;- Manage online Human Resources intranet and policies including documentation, templates and resources;- Produce 150-page comprehensive training and induction guide;Client Services:- Implement and manage company adherence to customer requirements;- Coordinate suppliers of materials and services for the timely completion of jobs;- Complaints handling and management;- Create comprehensive customer reports on monthly, quarterly and 6-monthly basis;Information Communications Technology:- Equivalent Tier One Helpdesk Support for 15 staff;- Manage the ongoing customisation and upgrade of Microsoft Dynamics CRM and NAV through coordination with external suppliers and internal staff;- Management of IPECS telephony system and CyDesk integrated computer-telephony software.Management:- Member of the Management Team, creating and executing company strategy, structure and direction;Estimating and Quoting:- Coordination of the company’s Quoting and Estimating function;- Source prices from suppliers;- Create quotes using company price grid and cost-plus methodology;- Ensure accuracy and consistency of quotes;- Coordinate quote follow-ups by the Sales & Marketing Department.

- Create and implement marketing strategy;- Coordination of $300,000 marketing budget;- Create and implement marketing campaigns to target markets;- Manage and implement organisational rebranding;- Ensure brand consistency across the organisation;- Copywriting for articles, company newsletter and marketing collateral;- Graphic design of articles, internal and external newsletter and marketing collateral; - Liaison with external marketing services suppliers;- Manage relationships with external suppliers, i.e. photographers and printers;- Organise sponsorships and create and implement leveraging strategy;- Organise attendance and booths at conferences and conventions;- Management of Trademarks and IP rights.- Implement and manage Microsoft Dynamics CRM;

- Liaison with internal departments to establish marketing requirements;- Create and implement marketing campaigns for events and policies;- Liaison with internal Communications, Design and Production teams for collateral and events;- Source and execute sponsorship agreements with local and national organisations;- Liaison with media outlets and creation and execution of media plans;- Coordinate external suppliers, i.e. printers, photographers, production companies;

B.Com / Llb, Law, Marketing

Education record