Katrina Sison Email & Phone Number

Pleasanton, California, US

Pleasanton, California, US

Berlin, DE

Redwood City, California, US

- Scaled Content Strategy from ad hoc to 8 blogs, 8 technical articles, 1 technical medium/large-form pieces, 1 webinar and 1 newsletter per month resulting in 50% of organic website traffic (avg. 200 visitors/day)- Owned demand generation strategies such as webinars, events, email campaigns, paid social campaigns, ABM campaigns resulting in an average of.

Sunnyvale, CA, US

- Develop and execute Linkedin’s largest quarterly customer-facing campaign from end to end to drive awareness, education and adoption of free updates within our flagship products impacting 500k+ users per campaign - Project manage global email campaigns and microsite creation, owning messaging, creative direction and QA collateral reaching an audience of.

- Drove multi-channel content strategy to grow demand generation aimed to acquire 10+ new partners / $10MM+ in revenue per half- Implemented go-to-market strategy of new partner directory by messaging and managing creation of marketing collateral impacting 400+ partner matches, $30MM per month incrementally- Built webinar strategy deciding goals, process &.

- Designed badging process from end-to-end for 3+ programs, acquiring 15+ partners per quarter- Streamlined badging process for 2 programs resulting in 30% decrease in process time- Established new program end-to-end from criteria messaging to badging process, influencing $5MM+ per quarter- Produced messaging strategy for 3 programs' badging communications.

South San Francisco, California, US

• Please note this was a paid internship in which I worked full-time for a majority of this experience.
• Collaborated on and executed program initiatives from beginning to end including establishing project scope
• Created promotion strategies for various Staffing programs and initiatives
• Lead various sub-teams on various staffing projects and initiatives and act as main point-person between employees from different teams Managed projects budgets of $10,000-$50,000
• Partnered with various internal teams from finance to legal to launch new programs for Staffing
• Collaborated in cross-functional teams to help recommend & execute social media strategies resulting in Senior approval of $30,000 budget increase

Guaynabo, PR, US

• Please note this was a paid internship in which I worked full time for over half of the experience.
• Managed marketing strategies and related side projects leading up to product launch, including but not limited to: coordination with data, engineering and marketing teams, creating and managing project schedule using.
• Manage advertising budget for ebook promotions of $2000/month
• Owned paid social media strategy for ads on Twitter, Facebook and LinkedIn every quarter with $100 weekly budgets
• Work with external teams increase data tracking abilities
• Wrote daily community management posts for 6 brands across 4 social channels using HootSuite & increased followers by over 1000 per brand

Sunnyvale, CA, US

• Research possible magazine features to increase current leads by 80%
• Conduct competitive analysis by helping complete segmentation study
• Create brand content such as email blasts and flyers for new whole-fruit program

San Francisco, CA, US

• Conducted preliminary step of reviewing applications for School of Education, Nursing and Business for completion
• Communicated and addressed problems with prospective students over the phone and email
• Constructed mailing system for School of Education, Management, and Nursing to send information about programs to prospective students

Bachelor Of Science In Business Administration (Bsba); Bachelor Of Arts (Ba; Equivalent), Marketing & Communications

Education record