Katrina Cuevas Email & Phone Number

San Diego, California, United States

- Acquired a team of entry-level digital marketers, spanning from 3 part-time collegiate interns + 6 full-time apprentices- Engaged in 60 and 90 day performance reviews for direct reports, gauging interest on potential long-term opportunities, goal-setting, and career pathing within the company- Advanced project management and increased exposure to cross-functional relationships that are maintained between Client Operations and external client-facing departments- Responsible for hiring, training, and development of newly acquired talent - Leads daily task check-ins with direct reports, assisting in troubleshooting, collaboration, and acts as a point of escalation for assigned tasks and projects- Maintain apprentice utilization and bandwidth on a daily cadence, QAing deliverables prior to sending off to stakeholders for final review- Compiled team-wide SOPs and task menu items into an external-facing google sites Playbook, with intention to increase adoption of tapping into Client Operations personnel- Provides comparative analysis of WoW, MoM, and YoY data that is representative of Client Operations production work that supports 10+ client-facing departments- Dedication to retention of team members and maintaining a positive day-to-day workforce culture

San Diego, California, United States

- Assisted in management of the Client Operations team with up to 40 apprentices- Led high overview onboarding & training of paid channels & platforms (Ex: Intro to Google Analytics, Intro to Reporting)- Ensured quality assurance of tasks and projects for multiple paid channels (Search, Shopping, Email, Social, etc.) at the executionary level: Providing & collecting feedback, improvements, methods of troubleshooting, and collaboration between apprentices and account managers- Churned out standard operating procedures (SOPs) in the form of written documentation, recordings, and/or templates to be preserved in Google Drive- Increased exposure and skillset with ad copy creation, campaign building, keyword analysis, HTML coding, feed & GMC optimizations, social ad creation, budget pacing, report automation, and more- Manipulating heavy sets of data at the aid of Supermetrics, Data Studio, Mobius, or manual entries of data into spreadsheets or client-facing reports- Completed 3 phases of email migration support from 1 ESP to another for 10+ enterprise makeup clients- Scheduled introductory kick-off calls with seasoned account managers for opportunities to support new clients onboarding, or expand the current pipeline of support to free up bandwidth for the client-facing teams- Utilized Wrike as a method of task organization and project management, assigning and establishing oversight of 1,000+ tasks

San Diego, California, United States

- Gained experience in multi-channel platforms, spanning from Paid Search, Paid Social, Shoppable Media, Email / Lifecycle Marketing, Growth Marketing, Programmatic/Display, & more- Supported day-to-day production work for Tier 0-3 clients via Wrike, completing 210+ tasks during the Apprenticeship Program- Assisted account managers with new client launch support and dedicated account support, implementing standard best practices in Google, Bing, and/or Facebook Ads- Conducted audits across client accounts, compiling recommendations of action items for callouts that did not align with standard best practices; Gaining experience & familiarity working in Ads platforms- Executed a range of daily, weekly, monthly, and quarterly reporting tasks attributed to clients' paid media performance

San Diego, California, United States

• Scheduled and led weekly active body meetings on campus• Represented the organization as part of the United Sorority and Fraternity Council• Responsible for the oversight of the largest growing asian-interest sorority on SDSU campus• Attended active member-hosted events with a 90% attendance rate• Presented monthly chapter reports and filled out meeting agendas with representatives of National Board • Coordinated with executive board member peers to oversee internal functions of the sorority• Led conflict resolution practices to find productive solutions and facilitate conversations between members

San Diego, California, United States

• Planned on-campus events for the purpose of attracting new members on a semesterly-basis• Established partnerships that resulted in monetary sponsorships for the organization• Coordinated 50+ undergraduate students annually through an informational and interview process• Created graphics, visual aids, flyers, and apparel designs • Ensured an inclusive and engaging experience for prospects interested in joining a recognized student organization