Katrina Olson Email and Phone Number
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Marketing, public relations and communications strategist and consultant with 35+ years' experience, specializing in electrical manufacturing and distribution. I've also worked in the financial, healthcare, technology, and residential/commercial development industries.I enjoy helping entrepreneurial, aggressive, and open-minded companies grow through consulting, corporate training, one-on-one coaching and mentorship. I can also help transform and revitalize your marketing department turnarounds - from staffing and processes improvement to accounting and budgeting. Specialties: Marketing planning and strategy, marketing department management, branding and identity development, communications training, individual marketing and writing coaching, content strategy and development, writing (advertising, content, online/digital and journalistic).
Katrina Olson Marketing + Training
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Consultant And Trainer And WriterKatrina Olson Marketing + TrainingUrbana, Il, Us
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Consultant/Trainer/WriterKatrina Olson Marketing + Training Apr 2001 - PresentCentral IllinoisConsult with and train marketing professionals in regional, national and international companies to develop marketing plans and strategies; content marketing plans, strategies, and content; address public relations issues including crisis management; develop positioning and branding strategies for companies, products and services. Specialize in marketing staff training and marketing department turnarounds. Write marketing columns and articles for a variety of trade publications; and write content for a variety of clients and mediums including blogs, articles, feature stories, websites, and research reports. Specific expertise in electrical distribution and manufacturing, wood flooring, and other building trades.
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Host, Market Boldly PodcastKatrina Olson Strategic Communications Jan 2017 - Jul 2019Urbana-Champaign, Illinois AreaAn interview-based podcast for executives, brand managers, branch managers, marketing directors and sales managers in distribution who want to build their brand, stimulate sales and drive profits.
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Marketing Columnist & ConsultantNational Association Of Electrical Distributors (Naed) Apr 2003 - PresentSt. Louis, Missouri• Write marketing column and feature stories for tED Magazine, national trade publication• Judged annual Best of the Best Marketing Competition (since 2006)• Wrote one-year exclusive "Marketing Momentum" feature on tEDmag.com • Consulted with various departments on communications strategy and planning• Wrote PR/promotional materials for conference materials, brochures, website, flyers, sell sheets, direct mail, print ads, etc.• Reviewed, edited, proofread educational and training materials• Wrote publicity materials including press releases, news briefs, emails, letters, scripts, annual reports• Conducted training and workshops for NAED staff and at annual marketing conference -
Director Of MarketingDominion Electric Supply Company, Inc. Aug 2019 - Mar 2023Arlington, Virginia, United StatesDirected the marketing efforts for this regional, independently owned and operated electrical distributor. Responsible for planning, strategy, budget, and implementation or marketing efforts for several divisions and 11 branches across two states and DC. Revamped marketing accounting categories and system; expanded and optimized marketing toolbox; maximized coop and marketing group funds; developed plans for monetizing publications and digital media to generate revenue; rebuilt and redesigned company website from 84 pages of outdated content and took over content management from unresponsive vendor; developed mutually beneficial relationships with manufacturers and vendors to effectively and profitably promote their products and brands through strategic counter and sales promotions. Developed systems, practices, and processes to streamline marketing operations; developed brand standards, social media guidelines, and templates to establish and maintain a consistent corporate brand identity; and recruited staff to move the department forward. Planned and coordinated signage, exterior and interior branding, and a large-scale grand opening event for a new 125,000-square-foot distribution center, office, and counter facility and funded entirely with coop funds. Engaged 11 counter managers to become actively involved in marketing, merchandising, and sales promotions to increase counter business. Worked with vendors (old and new) to increase coop fund usage/redemption by 200%. Assumed this role with no training to fill the position which had been vacant for several months and turned around this previously ineffective marketing department. -
Columnist, Canadian Electrical WholesalerKerrwil Media Limited Sep 2018 - Mar 2020Midland, Ontario, CanadaFreelance Writer, Canadian Electrical Wholesaler. Write marketing articles on topics of interest to members of the electrical distribution channel. Subjects include branding, strategy, planning, digital transformation, martech, marketing automation, social/digital media, management, trends, public relations, and more. -
Marketing Columnist, Hardwood Floors MagazineNwfa: National Wood Flooring Association Nov 2016 - Jan 2020Greater St. Louis AreaWrite a regular marketing column for the trade publication of NWFA, a non-profit trade association representing all segments of the hardwood flooring industry providing training & resources for experts to enhance skills. -
InstructorUniversity Of Illinois Urbana-Champaign Aug 2005 - Aug 2015Taught Introduction to Public Relations (PR), Advanced PR (strategy, planning, crisis management), Public Relations Writing, Persuasive Writing and Introduction to Advertising on site and online. Consistently included on the List of Teachers Rated as Excellent by Their Students. -
InstructorParkland College Jan 2005 - May 2008Champaign, IlTaught Introduction to Public Relations, Business and Professional Communication, Introduction to Advertising, and guest lectured for other courses in Fine and Applied Arts department. -
InstructorSt. Louis Community College Jan 2002 - Jan 2004Taught American Management Association course, “Taking Control With Time Management” and guest lectured for Small Business Management course. -
President/OwnerKrueger Marketing Associates, Inc. Jun 1995 - Dec 2001Full-service communications firm providing public relations and marketing consulting, advertising, design, production, and media services.
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Director Of Marketing & Public RelationsWorden-Martin, Inc. Sep 1992 - Jun 1995Champaign, IlResponsible for public relations and advertising consulting, annual communications planning and budgeting, public relations strategy, advertising strategy, copywriting, graphic design, direct mail, newsletters, corporate identity, on-hold messages, point-of-purchase and other marketing communications, media buying, special events and sales promotions, sponsorship evaluation; special events and promotions and directory advertising.
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Associate Creative Director/CopywriterThe Marcom Group Apr 1989 - Sep 1992Creative development and coordination of direct mail, print, broadcast and POP advertising, newsletters, product literature, public relations plans; copywriting; account executive; marketing budgeting and planning. -
CorrespondentThe News-Gazette Dec 1988 - Dec 1989Covered school board and city council meetings; wrote feature stories about local topics of interest. -
Advertising Specialist/CopywriterCarle Foundation Hospital Jul 1988 - Apr 1989Advertising planning, concept development; account management, copywriting, production supervision, media planning and buying, and special event coordination for 15 clients within the Carle organization. -
Copywriter/Direct Mail SpecialistHuman Kinetics Oct 1987 - Jul 1988Champaign, IlWrote copy for PR and promotional materials and back covers of books, supervised production, coordinated mailings; held position while attending University of Illinois full time.
Katrina Olson Skills
Katrina Olson Education Details
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Media Communications -
Marketing
Frequently Asked Questions about Katrina Olson
What company does Katrina Olson work for?
Katrina Olson works for Katrina Olson Marketing + Training
What is Katrina Olson's role at the current company?
Katrina Olson's current role is Consultant and Trainer and Writer.
What is Katrina Olson's email address?
Katrina Olson's email address is ko****@****ric.com
What is Katrina Olson's direct phone number?
Katrina Olson's direct phone number is +121772*****
What schools did Katrina Olson attend?
Katrina Olson attended Webster University, Wisconsin School Of Business, University Of Illinois At Urbana-Champaign.
What are some of Katrina Olson's interests?
Katrina Olson has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Education, Animal Welfare, Arts And Culture, Health.
What skills is Katrina Olson known for?
Katrina Olson has skills like Advertising, Copywriting, Public Relations, Marketing Communications, Press Releases, Social Media, Social Media Marketing, Marketing Strategy, Teaching, Leadership, Newsletters, Social Networking.
Who are Katrina Olson's colleagues?
Katrina Olson's colleagues are Katrina Rivas.
Not the Katrina Olson you were looking for?
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Katrina Olson
Chicago, Il2uiuc.edu, cbrands.com1 (513) 9XXXXXXX
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1jacobs.com -
Katrina Olson
Greater Seattle Area5kennedywilson.com, hines.com, kginvestment.com, urbanrengroup.com, kginvestment.com4 +131088XXXXX
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