Katrina Rusinko Email & Phone Number

Contracted to create the mobile user experience (UX) and user interface (UI) strategy for a new Biotech company, managing multiple product and project management responsibilities• Lead the team in developing the mobile UI to optimize user experience, utilizing design tools like Figma to create a visually appealing and user-friendly interface• Collaborate with cross-functional teams in an agile development environment to ensure iterative product development• Research and define the customer roadmap and mobile product strategy• Design and create various in-app content elements, including graphics, GIFs, pop-ups, and copy• Develop a strategy for integrating the mobile app with other medical devices or platforms, ensuring a seamless and cohesive user experience

Promoted to Brand Strategist, managed multiple marketing and brand strategy responsibilities at this med-tech startup selling a metabolic health platform and a glucose meter with an AI Health Assistant. • Collaborated cross functionally with the Product Director, Account Managers and Customer Success Team to develop and implement go-to-market (GTM) strategies and optimal rollout plans for a new B2B software launch• Conducted customer journey research to identify areas for improvement and collaborated with the Product Director to develop short and long-term product strategies• Decreased cost per acquisition by 78.2% within 2 months by analyzing key performance indicators, monitoring content effectiveness, and refining ad campaigns on a bi-weekly basis• Developed and delivered brand and marketing strategy presentations to stakeholders, potential acquirers, and venture capitalists• Acted as sole email marketing manager, responsible for planning and implementing email campaigns, managing subscriber databases, creating engaging newsletters, and analyzing campaign performance• Worked cross-functionally with external vendors; selected and supervised web-dev team; collaborated with marketing consultant on ad campaigns and metrics• Collaborated with Product Director for all UX design within the app and Shopify

Promoted to Digital Marketing Specialist, managed multiple responsibilities including copywriting, design, brand campaigns, product design and product management.• Designed and developed initial e-commerce website and subscription model via Shopify, increasing sales by 41.5% on average quarter over quarter in 2022• Created and implemented first TikTok Strategy, boosting e-commerce site traffic by 73%; other social media platforms had an 252% increase in reach within one week of implementing a TikTok Marketing Strategy• Assisted in managing Amazon Store Front; created product pictures, A+ content, posts and brand story; improved SEO value of product descriptions; served as manager for external vendors; supervised external Amazon Manager, approving all ad budgets and promotions• Wrote all copy and designed quarterly newsletters; created and repurposed videos and photography used across email marketing campaigns as well as investor and board member newsletters• Produced photo, video and creative copy for social media posts and email content that resonated with target audience and reflected brand's tone of voice• Created new packaging in Adobe Illustrator, securing placement in Best Buy stores nationwide

Worked freelance, part-time with approval from my full-time employer. Managed social media platforms, and online user community; created content and assisted with other marketing tasks.• Managed and developed monthly multi-channel brand campaigns and evaluated their success using social media analytics• Created online community for users, planned and hosted monthly community events enhancing the user/company relationship • Designed and implemented social media strategy to align with business goals• Generated, edited, published and shared engaging content daily (e.g. original text, photos, videos and news)• Communicated with followers, responded to queries in a timely manner and monitor customer reviews• Stayed up-to-date with current technologies and trends in social media, design tools and applications• Collaborated with Strategic partners for social media promotions• Suggested and implemented new features to develop brand awareness, like promotions and competitions

Denver, Colorado, United States

Worked closely with the paid social media team and account managers at this digital entertainment corporation to achieve client partnership advertising objectives.• Created and monitored client’s paid social media campaigns on platforms such as Facebook, Instagram, Twitter, and LinkedIn, managing a monthly budget of approximately $150,000 • Conducted audience research and segmentation to optimize campaign targeting and reach the right audience• Generated regular reports and provided detailed analysis on campaign performance and key metrics to Account Managers• Identified opportunities for testing and experimentation to optimize ad performance

Collaborated with lead designer; sourced vendors, weekly onsite vendor quality assurance checks, managed inventory through in person and e-commerce sales.• Designed an e-commerce platform on SquareSpace, seamlessly integrating Facebook and Instagram Shops to create a cohesive online shopping experience• Researched and analyzed user data as well as competitors and fashion trends to strategically plan upcoming product launches• Enforced quality assurance protocols for production, premium fabric usage, and precise inventory management• Managed inventory for in person and e-commerce sales via Excel

United States

Created a lively, personable, and compassionate experience towards guests to create connections and familiarity with the environment of the store• Self educated on the products to better guide and assist the guest on their unique needs• Educated guest on lululemon products relating to various physical activites

Chanhassen, Minnesota

Lead 5 classes each week, for ages 4-16. Planned lessons, activities & assessments for each class. Each class was planned to meet incremental objects and a longer-term timeline. • Transitioned, in one week, to virtual teaching during Covid-19 • Edited 10 hours of film to create a special virtual recital for 12 classesAssistant Dance Teacher September 2012- June 2018

Display clothing and merchandising in print, catalogs and online advertisements

Eden Prairie, Minnesota

Assisted marketing team in planning monthly photoshoots and video shoots; edited and launched marketing campaigns; enhanced website ordering process.• Enhanced the user friendliness of the website in Netsuite by organizing page display by color options and desensitizing spelling errors within the search function• Assisted in creating, evaluating and providing feedback on yearly catalogs• Performed market analysis and research on the latest trends; assisted in designing garments for the new season• Evaluated competitor marketing and digital content• Responsible for selecting music and approving final edits for promotional videos• Participated in marketing and new product design brainstorm sessions• Responsible for managing models, check-list and outfit changes on photoshoot days; provided feedback and ideas on photoshoot and videoshoot days

Eagan, Minnesota

Represent and endorse the Minnesota Vikings brand throughout the community byattending public, private and charity appearances. Rehearsed for and performed at 8 home games, plus charity performances.• Achieved a high level of time management and organizational skills due to the demanding nature of the schedule • Demonstrated ability to adapt and change quickly in situations

739 Lake St. E, Wayzata, Mn 55391

Organized seating arrangements, for approximately 22 tables, based on party numbers and expected dining time, while prioritizing reservations and accommodating walk-ins. Communicated delays and offered additional services to enhance customer satisfaction while waiting. • Answered questions for customers both in person and on the phone• Supported requests by owner/chef, restaurant management, and wait staff

Eden Prairie High School

•Serves students and teachers by completing account transactions at the student run credit union location•Responsible for balancing cash drawer each work day

Selected to be a student member participating in networking events, committee meetings, service activities, and job shadow events

Retail Merchandising, Consumer Merchandising/Retailing Management, Junior

Activities and Societies: Alpha Phi Fraternity Minnesota Vikings Cheerleader (2018-2019 Season)Retail merchandising is the promotion.

Digital Marketing Bootcamp

Comprehensive training in search engine optimization (SEO), marketing KPIs, website creation, branding, content strategy and data.

College/University Preparatory, Graduate

Activities and Societies: National Charity League, DECA, La Danse Fatale Ballet Company, and Dance Art Centre's competition team