Independent consultant offering customer insights research, user research, user testing, human-centered design, behavioral design, creative writing, trend and market research. Clients: IS IT A BIRD and A. P. Moeller - Maersk (fulltime from Aug. 2020 to Aug. 2021)

Member of the Global Customer Insights leadership team. Building the scalable infrastructure for colleagues to get closer to customers. Through tooling, automation, templates, and trainings.Selected deliverables: 📍Coached and upskilled colleagues (insight professionals as well as colleagues not used to conduct user research) on all things user research: writing sharp briefs, how to conduct a customer interview, how to capture key points in a structured format for easy analysis 📍Put in place a ResearchOps toolbox for insight managers and user researchers, providing them with tools and templates to help them work more efficiently and with shared standards of best practice 📍Grew Maersk’s customer panel in size by over 40% in less than a year, and introduced a bi-monthly vox pop survey, lowering the barrier for colleagues to get feedback from customers📍Implemented customer centricity trainings in several HR-owned global training programs - from global onboarding to Product Management programs. Inspiring employees to own a customer centric mindset and equipping them with a toolbox for customer centric action

Member of the Global Customer Insights leadership team. Insights lead for Maersk’s largest customer segment. Responsible for the generation of actionable insights across multiple research disciplines, e.g. interviews, surveys, mobile ethnography, analyzing CX feedback, and data-led segmentation.

Teaching and thesis supervision. Teaching the undergraduate course Applied Social Media Management, lecturing on social influence theory and personas. Former lecturer in the undergraduate course Digitalization & Organization.

Research and teaching. Responsible for the course Social Media Management (fall 2018). Increased student satisfaction score with this course from 2,6 (2017) to 3,9 (2018) (out of 5). Co-responsible and co-developer of the HA.Psyk course Digitalisering & Organisering (spring 2019)

Teaching parts of the bachelor course 'Social Media Management' (approx. 140 students).

Helping brands and organizations see the world from their users' perspective. Identifying user pain points and and aspirations through a multitude of research methodologies: ethnographic research, mobile ethnography, focus groups, observations, desk research. And translating that into distinct opportunity spaces to deliver value to users. Clients spanned B2B, B2C, and governmental institutions.

Responsible for social media, e-mail marketing, and search marketing, and a team of three.Part of the MarCom management team.

Selected as one of 15 participants in TDC's Talent Excellence Program 2011-12, Marketing & Innovation. Receiving intensive training in communication, leadership, and innovation.

Responsible for social media, e-mail marketing, search marketing, direct marketing programs, and a team of four (plus two students). Part of the MarCom management team. Examples: Development of social media strategy, development of e-mail and mobile-based activation programs for new customers, which significantly increased use of value adding services and reduced churn.

Responsible for retention of mobile customers. Examples: Continuous analysis of churn as well as deep dives, initiator of churn prevention initiatives, development of data-stimulating app inspirational program, cross-selling direct marketing campaigns etc.

Working as project manager/internal consultant within churn analysis (deep dives), permissions, and various strategic initiatives.

Master thesis supervisor at the Department of Marketing, within the field of social media

Advertising agency, part of PeopleGroup. Responsible for the agency's channel planning. Examples: Extensive touchpoint analysis (quantitative and qualitative), advising customers on media use, development of creative use of touchpoints/media in collaboration with the creative department.Initiated and executed an extensive project analyzing the Japanese market for mobile marketing to uncover future potential commercial possibilities for our clients. Including 11 on-site interviews with Japanese companies within the field of advertising, media buying, and telecom.

Advertising agency, part of PeopleGroup. Account responsible for a major cutlery company, and project manager for projects within a broad range of industries including banking, security and insurance, CSR, and academia (university). Examples: Development of a mobile-based loyalty program for a work wear company, including explorative field research, concept development, development of technical platform, and launch/execution. Market analysis including crunching data from Index Danmark, focus groups (forming the brief and the interview guide), in depth interviews (conducting them), quantitative analysis (constructing questionnaires, analysis of data, and recommendations).

Media agency, part of Omnicom Media Group. Worked as both Digital Planner and Media Planner (part time while studying).Examples: Optimization of running digital campaigns, conducting evaluations of campaigns and recommendations for future action, media planning of broad cross-media campaigns, crunching Index Danmark data.

Student assistant while studying. Did market research, created web content, and updated CMS.

Student assistant while studying. Wrote news summaries for a broad range of companies. Received intensive training in written communications - boiling a lot of material down to the very essence, and writing in a correct and clear language. Gave me a love of (correct!) commas, and a very good ability to work under pressure, as most of the workload was to be finished between 6.30 and 9 AM.