Katrin Mayr Email & Phone Number

Lugano, Ti, Ch

Lugano, Ticino, Switzerland

➡️Planning and execution of paid media campaigns to increase awareness, trigger engagement and consideration and to cultivate leads and sales among selected target group (align segmentation, targeting and communication).➡️Establish short-, mid- and long-term goals to measure performance, while planning and maximizing budget to achieve defined targets.➡️Conducting market research and competitive analysis to identify trends and opportunities for new marketing campaigns.➡️Collaborating with cross-functional teams, including design, content, and sales teams, to ensure campaigns are aligned with overall marketing efforts.➡️Developing and executing influencer marketing campaigns to reach new audiences and build brand awareness.

Lugano, Ticino, Switzerland

➡️Develop effective and well-branded user experience throughout multiple online properties.➡️Responsible for maximizing the value of the Mobile App created by the development team and set expectations for delivery of new functionalities.➡️Create the list of backlog items and prioritize them based on the overall strategy and business objectives to ensure that the team always has an adequate amount of prior prepared tasks to work on.➡️Gather feature requests, schedule releases together with the Product Manager and coordinate sprints.➡️Communicating with stakeholders across the board, including customers, business managers, and the development team to make sure the goals are clear and the vision is aligned with business objectives.➡️Act as primary contact between technical (software-engineering, architects, testers) and other teams, including brand teams, operations, analytics, customer experience, legal, finance.➡️Understanding and anticipating the client’s needs to more effectively manage the development process.➡️Monitor, with support of business analysts, key product performance indicators (KPIs), as well as release-specific success metrics.➡️Analyze and identify current gaps in experiences, features, systems and processes to propose and define the creation of new specifications with the subject matter experts, development team members, and other partners to ensure on-time completion with all necessary sign offs.➡️Continuous market, competitor and industry analysis.➡️Second level support for Call Center agents for all Mobile App related questions and issues.

Lugano, Ticino, Switzerland

➡️Developing and executing email marketing strategies that align with overall business goals and objectives➡️Creating email templates and designing campaigns to ensure consistency and branding➡️Crafting compelling email copy and calls to action that engage subscribers and drive conversions➡️Monitoring email metrics and analytics to track the success of campaigns, identify areas for improvement, and optimize future campaigns.➡️Ensuring compliance with regulations, including CAN-SPAM and GDPR➡️Conducting regular performance reviews and reporting on key metrics

Lugano, Ticino, Switzerland

➡️Ensuring a consistent implementation of the brand identity and providing a quality service to consumers by optimizing the consumer journey across channels. ➡️Establish and execute Social Media Strategy, Tone of Voice, and Compliance Policy ➡️Development of brand awareness and online reputation➡️Establish relationships with agencies, media, influencers, and testimonials➡️Pre-, During-, After-Event Communication including evaluation and rating of events

Schweiz

Manage the Interactive Marketing Team to help achieve Vans EMEA financial goals; reinforcing brand image and increasing brand awareness; increasing coverage, upgrading quality perception and reflecting brands positioning and differentiation from competitors.Manage ‘Going to Market’ process: Drive all countries and regions to take key product stories and brand stories to markets and localize digital content by providing calendars, assets and tools to fully support execution in local markets.Content production and distribution: develop and execute content strategy according to ‘Going to Market’ plan following a ‘global consistency, local relevancy’ approach. Event Live Webcast production and distribution for pan-European and global Vans events.Reporting and budget monitoring: analyzing results and providing comprehensive reports on a regular basis to maximize and optimize marketing budget investments, gather market feedback to further improve effectiveness of interactive marketing initiatives.Website CMS/UX & Omni channel traffic driving initiatives: Deep consumer connectivity through re-launch of Vans corporate website, seamless integration of brand messages and e-commerce.Ensure most efficient use of social media platforms (FB, TW, INSTA, G+, Vine, YT, Vimeo).

Österreich

Project Management and development of social media strategy: Building up and establishing an online magazine; content management and coordination of editors; planning and implementation of online marketing and communication strategies in social networks.Development of activation plans/tools to generate traffic to website and social networks.Rights management (Photos/video buyouts, music licensing).Development and implementation of tailor-made marketing campaigns to position a brand, build up a brand’s image and help to gain high acceptance and brand awareness among target group.Project Management Special Interest (Core magazines in Action Sports, Music, Lifestyle sector in EMEA countries) including media planning, media buying, PR and creative work while having budget responsibility and team responsibility.Conception, planning and on-site monitoring of shootings including TVCs, Lifestyle videos, Photo-shoots, Behind- the-scene/PR shoots, Product placements.Conception and planning of sport events (e.g. breakdance event “Battle of the Year” in Hanover, Rome, Brussels, Dubai and Montpellier.

Österreich

Project Management Proform/E-Commerce (special sales program for opinion leader; brands: Burton, RED, Anon, Forum, Foursquare, Special Blend): create timeline, set up homepage, gather market/business/brand information, creation and distribution of newsletters, Customer liaison and support.Data preparation and presentation in excel and ppt (sales statistics of Proform program, Orderload statistic).Project Management Orderload: loading sales orders into CRM, edit sales orders, cleaning errors while coordinating orderload team.Cross-functional coordination between Sales Department and Customer Service (orderbook creation/testing, Discount programming and analyzing).Event experience: ISPO, Sales Meetings, BEO.

Master Of Arts In Business, Sport- Culture- & Eventmanagement, Finished With Excellent Success

Master Thesis: Intercultural communication; Intercultural challenges within the common used language English illustrated by the example.

Bachelor Of Science (Bs), Business Administration