- Oversaw, managed, and produced content on 14 social media platforms for GlobalGrind.com, including Facebook, Twitter, Instagram, Snapchat, Vine, and Pinterest, which boasts a combined social following of over 1.3 million - Scouted social media for breaking news; facilitated live coverage on GlobalGrind.com’s Twitter and Instagram during award shows; and interviewed celebrity talent for the site’s Snapchat- Tracked, assessed, and analyzed GlobalGrind.com’s social data and tested new strategies that increased the site’s social media following by 100,000 users within a span of 12 months - Created, organized, and promoted the #FellInLoveWithHipHop hashtag, which became a U.S. trending topic on Twitter - Proposed and developed targeted sales social copy for clients, such as Universal Studios, New Line Cinema, Warner Bros., and Columbia Pictures

- Composed evergreen and real-time content on Facebook, Twitter, and Instagram for Russell Simmons’ combined social media following of over five million users - Established and launched a social media marketing strategy for Russell’s book Success Through Stillness, a NY Times bestseller, and monitored the data and engagement on Google Analytics, SocialFlow.com, Facebook Insights, and Chartbeat.com - Created and supervised a promotional social media campaign for Russell’s clothing brand Argyleculture

- Researched major news outlets for HOT 97 mentions- Regulated Hot 97’s publicity Twitter account daily with customized promotional content - Organized, navigated, and monitored press and performing talent for Summer JamXX fes concert Draft press release- Responsible for organizing and completing May press book

- Researched, reported and gathered polls for the magazine’s “Who Wore It Best” section- Assembled beauty, fashion, and event content for the “Red Carpet” segment of the magazine