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I'm a versatile digital marketing leader. I help clients, primarily film/TV directors and talent, and B2B CEOs define breakthrough digital strategies and personally execute against them.Client work varies and includes connecting the dots digitally to build brand recognition and awareness. Deliverables include brand strategy, social media audits, content development strategy, paid media plans, social selling strategy, and executive training. I have held senior-level new business development roles at Google, Deutsche Bank, and VC-funded start-ups and worked with clients including Ford, MetLife, Goldman Sachs, Sony, Disney, and AB InBev. I hold a Master's degree in Strategic Communication from Columbia University.Previously based in New York City; currently in Minneapolis.
Indiesocial
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Managing PartnerIndiesocial 2014 - PresentMinneapolis | New York CityDeep expertise in digital channels, set the strategy for, and personally execute social media marketing campaigns to drive consumer awareness, increasing word of mouth and earned media across multiple client engagements.Clients: In-house Social Media Strategist boutique agency (Advantages), Rosemary Rodriguez (film director), Talia Reese (comedian), BMG, Ursa Music, Netflix 'Jessica Jones', NBC's 'Law & Order, NBC's 'The Good Wife', Wolfe Films/Netflix "Boy Meets Girl", BestCashCow, FIS, Sungard, CoLab Factory.
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Vp, Global Head Of Media & EntertainmentSyncapse 2012 - 2013(Acq By Looksmart) New YorkI led business development in the Entertainment and Retail verticals. Consulted with senior executives on leveraging big data to improve marketing effectiveness and partnered with Facebook and Twitter to improve social media marketing performance. Clients: Warner Music Group and Ann Taylor. -
Board MemberBonfyre 2009 - 2012New York, Ny | St. Louis, MoAdvisor to the CEO. -
Vp, Business DevelopmentSpot Runner (Digital Tv Platform) 2008 - 2009(Acq By Harris Broadcast) New York, New YorkLed new business development for online TV startup. Funded by Battery Ventures, Index Ventures, WPP Corp, and The Pilot Group. Identified and negotiated $1.0 million business development deals with ADP and Ford Motor Company. -
Senior Account ExecutiveGoogle 2007 - 2008New York, New YorkPart of a 4-person team managing an $80 million book of business in the Financial Services vertical. Responsible for up-selling and expanding client budgets across Google's suite of products (search, display, radio, print, TV, YouTube, mobile). -
Account Executive, Audio AdsGoogle Dec 2006 - Dec 2007New York, New YorkRecruited to join Google Audio Ads launch, disrupting the Radio Ad industry. Identified, negotiated, and closed new business with Ford Motor Company and ADP generating over $12MM in annual recurring revenue. -
Director, Sales & MarketingDeutsche Bank Jan 1995 - Jan 2000New York, New YorkLed sales & marketing for a software division within the bank. Conducted keynote presentations at conferences including Disney Interactive, AICPA, and SoftBank. Prospected and closed new business with Goldman Sachs, JP Morgan, UBS, Credit Suisse, MetLife, Morgan Stanley, Thomson Reuters, Citibank, SunGard, TD Ameritrade, State Street Bank, Fidelity, Banque Paribas, and HSBC.
Kathleen Sheehan Skills
Kathleen Sheehan Education Details
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Strategic Communication -
Comparative Literature
Frequently Asked Questions about Kathleen Sheehan
What company does Kathleen Sheehan work for?
Kathleen Sheehan works for Indiesocial
What is Kathleen Sheehan's role at the current company?
Kathleen Sheehan's current role is Digital Content Strategist.
What is Kathleen Sheehan's email address?
Kathleen Sheehan's email address is ka****@****ail.com
What is Kathleen Sheehan's direct phone number?
Kathleen Sheehan's direct phone number is +151667*****
What schools did Kathleen Sheehan attend?
Kathleen Sheehan attended Columbia University In The City Of New York, St. Catherine University.
What are some of Kathleen Sheehan's interests?
Kathleen Sheehan has interest in Mobile, Health Care, Music, Enterprise Software, Big Data Analytics.
What skills is Kathleen Sheehan known for?
Kathleen Sheehan has skills like Digital Marketing, Strategic Partnerships, Digital Media, Social Media Marketing, Sem, E Commerce, Marketing, Social Media, Marketing Strategy, Business Development, Advertising, New Business Development.
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