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Seasoned sales and marketing professional with over 15 years of experience in the beverage alcohol industry. I bring a very diversified background with me that is hard to match. Bartender, shot girl, promo model, spokesperson. Grocery store merchandiser (yep, did that)! Key account manager, distributor sales rep of the year. Brand ambassador, sales manager, and director roles. I understand and can navigate the three (and four) tier systems, including distributor management, broker connections, and strong retail and bartender relationships. From Southern California to New York City and beyond, I have done it all and successfully bridge the elusive gap between sales and marketing.
Brave&Heart, Inc.
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President & FounderBrave&Heart, Inc. May 2020 - PresentNew York, New York, United States~ BEVERAGE STRATEGIES ~ Helping small brands in the battle for sales and distribution in the U.S. market. SALES/MARKETING/BRAND DEVELOPMENT/DISTRIBUTOR MANAGEMENT/EVENT MANAGEMENT/CONSULTING
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President, Madame SecretaryUnited States Bartenders' Guild Jan 2017 - Dec 2020New York ChapterElected to this position for a non-profit organization. -
New York State ManagerAligned Beverage Solutions Apr 2017 - Aug 2018New York, Ny~ Manage the daily sales and overall business of the existing and future brands within the Aligned portfolio. Brands include Moskovskaya Vodka, Cluny Scotch, Riga Black Balsam, and Rooster Rojo Tequila. ~ Work in conjunction with the Aligned Management Team to establish and manage sales goals, strategy, budgets, and other aspects of the overall business within New York State.~ Make daily sales calls in both on and off premise accounts throughout the Territory to execute sales revenue objectives.~ Implement distributor (Empire Merchants, Empire Merchants North, Royal Wine) and retail pricing and programming initiatives within the Territory.
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Pernod Ricard Brand Development ManagerSouthern Glazer'S Wine & Spirits Mar 2016 - Apr 2017Greater New York City AreaMaximize sales and improve distribution of the Pernod Ricard portfolio throughout the New York market. -
Market Manager - New York MetroMarie Brizard Wine & Spirits Group May 2015 - Mar 2016New York Metro -
Ketel One Brand AmbassadorMktg Inc Jan 2012 - May 2015New York, New YorkConnecting sales and marketing to build the Ketel One Vodka brand in the New York market. -
Sales RepresentativeSouthern Wine & Spirits 2006 - 2011South Orange County, CaliforniaResponsible for the distribution of Pacific Wine & Spirits brands to 77 on-premise accounts.Salesperson of the Year - 2009
Katy Wallace Skills
Katy Wallace Education Details
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Suny Empire State CollegeBusiness, Management & Economics - Marketing Concentration -
Liberal Arts And Sciences, General Studies And Humanities
Frequently Asked Questions about Katy Wallace
What company does Katy Wallace work for?
Katy Wallace works for Brave&heart, Inc.
What is Katy Wallace's role at the current company?
Katy Wallace's current role is President & Founder at brave&heart, Inc..
What is Katy Wallace's email address?
Katy Wallace's email address is ka****@****ail.com
What is Katy Wallace's direct phone number?
Katy Wallace's direct phone number is +191769*****
What schools did Katy Wallace attend?
Katy Wallace attended Suny Empire State College, Orange Coast College.
What skills is Katy Wallace known for?
Katy Wallace has skills like Sales, Marketing, Wine And Spirits Industry, Brand Ambassadors, Bartending, Distributors, Key Account Management, Customer Relations, Negotiation, Brand Training, Public Speaking, Strategic Planning.
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Katy Wallace
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