Responsible for the restaurant events spaces. Sales and marketing for the property’s event space. Work with clients to dream up and execute outstanding events that stay in budget and meet expectations. Manage 80+ events a year. Exceptional customer service skills and food and beverage knowledge.

Created and managed all social content programming, including curation of articles, content calendar and events across Twitter accounts, Facebook, and Instagram. Track, manage and build content for email newsletter on MailChimp ensuring alignment, consistency and optimization. Executed weekly email marketing campaigns. Implemented a campaign based vision for social media, incorporating FB, IG, and TW. Launched IG account. Designed sales and event collateral, packaging, signage. Project management with design/copy-editing contractors. Facilitated event organization. Created visual and written content for website, e-commerce, social media, blog.

Managed daily operations of national KLWM wine club via SalesForce CRM with 800+ members. Designed sales and event collateral. Created content for the website and monthly newsletter.

Walk-in and phone retail wine sales. Expert-level product knowledge of KLWM portfolio. Maintained a regular customer base and actively worked to develop lucrative new customer relationships with high-end wine collectors. Understanding of wines and customers’ desires to exceed personal sales goals. Initiated and oversaw implementation of the in-store displays.

Organize portfolio shows, promotional events, wine tastings/dinners. Analyze effectiveness of marketing material. Manage allocation of resources and budget for producing marketing material. Train/educate staff on effective use of marketing materials. Maintain inventory of marketing materials. Effectively manage resources (people, time and budget). Track and monitor project progress and develop project work plans. Identify and develop relationships with suppliers and clients. Design website interface, point-of-sale signage, product catalogs, promotional materials, stationery, business cards, and other printed matter.

Sell fine wines to restaurants for a wine distributor specializing in limited-production and boutique wineries. Service existing accounts and prospect for new ones. Open new accounts on regular basis. Consult with and educate customers about wine selection, and offer advice on food and wine pairings. Directly involved in choosing new brands, building company’s portfolio. Establish pricing strategies. Provide work leadership and conduct training of less experienced staff.

Responsible for client and project management, creative designs, proposals, managing printing companies, and photographers. Created album covers, posters, advertising materials, and print advertising. Clients: Garth Brooks, Jason Aldean, Blake Shelton, Trisha Yearwood, etc.