Katy Barber

Katy Barber Email and Phone Number

A brand and communications professional dedicated to delivering integrated campaigns, sponsorship activations and brand experiences @ Shell
the hague, zuid-holland, netherlands
Katy Barber's Location
London, England, United Kingdom, United Kingdom
Katy Barber's Contact Details

Katy Barber personal email

n/a
About Katy Barber

Having worked in creative agencies, small and large, to the world’s biggest Retail brand, I’m well-versed in a variety of business cultures. I’ve been part of global and local teams across Corporate Affairs, Brand Communications & Retail Marketing. All have brought unique experiences and strengthened my passion for bringing brilliant people together, breaking down silos and unlocking brand purpose through the power of effective storytelling. I’m values-led and committed to creating a positive culture of recognition and care, where individuals can shine and businesses can thrive.

Katy Barber's Current Company Details
Shell

Shell

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A brand and communications professional dedicated to delivering integrated campaigns, sponsorship activations and brand experiences
the hague, zuid-holland, netherlands
Website:
shell.com
Employees:
132903
Katy Barber Work Experience Details
  • Shell
    Senior Advisor, Integrated Brand Communications
    Shell Aug 2021 - Present
    London, England, United Kingdom
  • Shell
    Uk Corporate Relations - Uk Brand Manager
    Shell Jan 2015 - Aug 2021
    London, United Kingdom
    Leading the local adaptation and implementation of Shell’s global brand strategy to bring Shell’s purpose to life, enhance corporate reputation, build trust, deliver business value and position Shell as a leader in the UK’s energy transition. Supporting global brand and marketing teams to proactively manage reputational risks and ensure communications are sensitive to a challenging external environment. Responsible for planning, spend and performance reporting for UK brand media budget.
  • Shell
    Shell V-Power Global Pr Manager – Global Retail Marketing
    Shell Mar 2007 - Oct 2013
    London
    Led the strategy, planning and implementation of Global Retail PR programmes for Shell premium fuels. Leveraged global sponsorships with Scuderia Ferrari, LEGO & Top Gear Live to deliver award-winning media experiences and integrated marketing campaigns to support Shell’s ambition to be the world’s number one retailer. Media, stakeholders and influencers were invited to experience the unique partnership between Shell and Ferrari and how the product technology that Shell develops for Ferrari in Formula One is transferred from track to road to benefit millions of Shell customers.
  • Shell
    Senior Communications Consultant - Shell Global Retail Marketing
    Shell May 2006 - May 2007
    London, United Kingdom
    Led the development and implementation of Global BTL policy guidelines. I was asked by a former client to join the in-house team after leaving my agency role.· Managed a project team of 20 global and local Shell stakeholders to review existing policies for best practice POS communications · Reviewed local market issues and concerns with current policies and developed set of objectives to achieve global consistency and cost efficiency· Coordinated global research in four markets · Established internal and site implementation training guides to support the rollout and ensure compliance
  • Shell
    Marketing Consultatnt - Global Retail Marketing
    Shell May 2006 - Feb 2007
    London, England, United Kingdom
    Developed and implemented Global BTL policy guidelines leading a project team of 20 global and local stakeholders.
  • Iris Worldwide
    Account Director
    Iris Worldwide Jul 2002 - May 2006
    Iris Female• New business venture – developing proprietary research and communications strategies to enable new and existing clients to develop campaigns explicitly targeting a female audience Shell • Led the day-to-day account management across Shell Retail, B2B & Brand Communications T-Mobile• Won pitch to manage Retail business across both pre-pay and post-pay BTL communications. Helped to grow and restructure team from three to 14

Katy Barber Skills

Public Relations Media Relations Integrated Marketing Marketing Communications Social Media Marketing Creative Direction Management Event Management Start Ups Advertising Business Strategy Social Networking Corporate Communications Brand Development

Katy Barber Education Details

Frequently Asked Questions about Katy Barber

What company does Katy Barber work for?

Katy Barber works for Shell

What is Katy Barber's role at the current company?

Katy Barber's current role is A brand and communications professional dedicated to delivering integrated campaigns, sponsorship activations and brand experiences.

What is Katy Barber's email address?

Katy Barber's email address is ka****@****o.co.uk

What schools did Katy Barber attend?

Katy Barber attended The University Of Manchester, Ministerio De Educación.

What skills is Katy Barber known for?

Katy Barber has skills like Public Relations, Media Relations, Integrated Marketing, Marketing Communications, Social Media Marketing, Creative Direction, Management, Event Management, Start Ups, Advertising, Business Strategy, Social Networking.

Who are Katy Barber's colleagues?

Katy Barber's colleagues are Madi Madiha, Nsimbi Moshin, Herman Schonewille, Luiscarlos Luiz, Dario Marquez Tassani, Joshua Kinuthia, Baomin Li.

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