Katy Dailey Email & Phone Number

Dallas, TX, US

Dallas, Texas, United States

Dallas, Texas, United States

Dallas, TX

• Lead marketing and advertising initiatives through the leveraging of market analytics and industry trends.
• Maintain, evolve, and implement strategic communications, marketing, public relations, and branding policies and practices.
• Oversee content creation, including written, graphic, photographic, audio, video, and multimedia, distributed through all channels, including web, email, print, social media, and digital signage.
• Support admissions, development, summer programming, publications, advertising, media relations and capital campaign needs.
• Promote consistent communications, messaging, and branding across all departments, divisions, campuses, and programs.
• Solicit input from stakeholders on major initiatives, manage data collection and analysis, and evaluate tactics in support of communications plans.Software Expertise: Adobe Illustrator, Adobe InDesign, MailChimp.

Dallas/Fort Worth Area

• Awarded "Most Integrated Campaign" designation by Thomson Reuters for my work on the global Base Erosion Profit Shifting (BEPS) initiative.
• Design, create, and implement go-to-market strategy for software and services; Coordinate and launch campaigns globally across LATAM, EMEA, and ANZ.
• Collaborate with cross-functional teams to ensure implementation of solid strategic decisions.
• Drive leads for sales team through multi-channel marketing strategies including strong content and campaign themes; Increased sales leads by 119% resulting in a sales pipeline of $2.27m and contributed to 16 deals.
• Report marketing results quickly, clearly and accurately to key stakeholders and the C-Suite across an international matrix organization while collecting regular feedback and remaining agile.

Dallas/Fort Worth Area

• Executed go-to-market strategy for global B2B product launch while ensuring alignment with department and organizational strategies.
• Designated by CEO as Project Manager of the high profile $500k+ rewrite of the commercial/brochure website (www.horizonlines.com), the B2B/B2C eCommerce site (NetCaptain®) and multiple mobile sites.
• Increased online transactions by 4% year over year (51% automation) resulting in $129K+ in direct cost savings in less than one year.
• Managed a team of 17 key stakeholders including subject matter experts, IT staff, and 25 external beta users.
• Lead the requirements gathering, design, planning, testing, and implementation of the eCommerce site (NetCaptain®) relaunch that effected 8,000+ registered users.
• Directed third party design and technical vendors to ensure project deliverables were completed on time and on budget.

Dallas/Fort Worth Area

• Successfully re-branded an established corporate identity via digital and print advertisements, SEO, paid search, and AdWords/Analytics strategy to position company as the industry leader in International Ocean.
• Performed detailed analysis of market data in order to effectively identify market trends and key target markets/business segments to increase market share and identify new opportunities.
• Created point-of-sale material reflecting the rebranded corporate identity and maintained brand integrity through management of all print/digital designs.
• Maintained a consistent corporate voice through copywriting via management of seven stand-alone websites.
• Lead generation, marketing automation, website design and data gathering.

Dallas/Fort Worth Area

• Published articles in multiple trade publications.
• Created compelling content for point of sale materials, user manuals, and press releases.

Dallas/Fort Worth Area

• Identified industry specific targets and created customized marketing strategies and advertising initiatives.
• Executed marketing strategies and preformed closing efforts.
• Worked closely with internal IT project managers to develop business applications.
• Marketed software product line and technology capabilities.
• Position was a contract role only.

Chicago, IL

• Trading Floor Clerk in Open Outcry Pit: S&P 500 and Russell MidCap.
• Calculated and executed trade positions for multiple traders operating in the fast-paced, high-pressure, high-stress trading floor environment.
• Mediated calculation discrepancies rapidly and accurately between multiple trading parties under strict time restraints.
• Ensured accuracy and conducted audits of trading transactions by generating and analyzing traders daily, weekly and monthly reports.
• Relied on strong foundational knowledge and instincts to make split second decisions.