Katy Fairman Email & Phone Number

Virginia Beach, Virginia, United States

Heading up marketing, content strategy and strategic partnerships for Boatyard, the first customer experience platform built for the marine industry. We connect boaters to their local dealers, marinas, service shops or technicians with tools that transform the marine service experience.

Virginia Beach, Va

-Leads marketing growth strategy for company brand portfolio, including online demand generation, social media strategy, content automation, inbound lead capture, and sales program development.-Manages in-house shared services marketing team to provide sales support and content strategy.-Developed and launched new brand identity and market strategy based on consumer insights, persona development, and an analysis of market gaps through online search trends.-Serves on the executive team to advise on strategic initiatives including target audiences, market growth and product development.

Norfolk, Virginia Area

- Responsible for B2B and B2C brand awareness of YachtWorld.com and BoatTrader.com, two of Boats Group’s three business divisions, generating $45 million in gross annual profit. - Drove 8% growth in annual traffic on each portal through demand generation marketing, including e-mail, social, SEO/SEM, special events, and SalesForce campaign automation.- Generated $2.3 million in new annual revenue through company-wide project management. Used market expertise to inform product development, establish market positioning, and successfully launch new ventures. - Supervised the development and success of annual and quarterly multi-channel marketing plans by direct reports and content strategy team members. Responsible for a $1.2 million marketing budget. - Acted as the company subject matter expert on the customer base and key products. Lead internal trainings to ensure all employees from customer service representatives to the President were on message with a full understanding of product positioning.- Developed sales collateral, print and digital advertisements, nurture marketing e-mail campaigns, pitch decks, and custom proposals to support sales. Focused on proving value and addressing pain points, all with a creative twist. - Worked with SimpleFocus agency to re-brand all three Boats Group divisions. Designed new sales and consumer marketing material to uphold brand strength and communicate value. Trained our company on the brand voice and tone in four different countries. - Lead client agency projects from kick off to post mortem, including concept pitching, creative management, and results reporting on campaigns across social, content, and email platforms. - Conducted annual trainings and keynote presentations to audiences of 200+ customers through industry association events. Subject matter included social media, web presence, and customer centricity strategies.

Designed, composed and strategically distributed all marketing materials for the fundraising and grant-making division of Sentara Healthcare. Created all marketing materials and composed grant proposals to raise $3 million in support of the new Nightingale Air Ambulance medical evacuation helicopter.

Bachelor Of Arts (Ba), English, History

Activities and Societies: Executive Editor for V Magazine, Race Director for the Run for Life 5K, Zeta Tau Alpha

Master Of Business Administration (M.B.A.), Business Administration And Management, General