Katy Gilchrist Email & Phone Number

Alexandria, Va

I am responsible for development and implement integrated marketing strategies and campaigns to engage members, non-members, and other stakeholder audiences. I manage traditional as well as digital and new media tools and tactics to achieve targeted goals. I strengthen the APTA's brand by promoting its programs, products, services and events. I am involved with cross team collaboration with Professional Development, Meetings, Learning, and Career Departments as well as the APTA Foundation. The job includes content creation and editing; analysis of data, management of promotional plans, execution on CEU courses, product development and marketing, budgeting, as well as integration of offline marketing strategies with digital media channels an emerging communication platforms.

Washington D.C. Metro Area

Manage full range of marketing initiatives for the Metro DC franchise of Maid Brigade. Responsible for Lead and Demand Generation; online advertising; SEO: Reputation Management: Review Campaigns; Call Tracking: PPC Campaigns; Web Analytics; Social Media promotions: PR and Email Marketing Campaigns. Integral in initiating and maintaining print collateral for events; promotions and direct mail. Also managed staff involved in grass roots programs targeted at HOA's, Condos, Realtors and Schools. Active in the local area organizations and dedicated to supporting programs like Cleaning for a Cause, providing free home cleanings to women with cancer. Handle $500k marketing budget and all vendor relationships. Actively participated in area-wide advertising initiatives with other franchises as well as working closely with the corporate marketing team in Atlanta.

Mclean, Va

Managed all aspects of branding, interdepartmental connectivity, website, and emarketing campaigns. Managed thought leadership, PR and Social Media strategies as well as helping craft new products in concert with Product Management team.Collaborated with teams in four States include National Brand, Channel and Search Platform Partner networks and Online Business Registration team. Responsibilities included messaging platform; naming and positioning of new products; management of website; collateral creation and industry positioning for sales teams.Instrumental in design and coordination of the highly successful 2012 and 2013 Annual Localeze/15miles Local Search Study conducted by comScore. http://www.localsearchstudy.com

Vienna, Va

Managed branding, interdepartmental connectivity, website, and emarketing campaigns, PR and Social Media strategy.Interact daily with four-state teams that include National Brand, Channel and Distribution networks and ecommerce development team. Responsibilities include messaging platform, naming and positioning of new products,management of website, collateral and industry positioning for sales teams.Instrumental in design and coordination of the Annual Localeze/15miles Local Search Study conducted by comScore. http://www.localsearchstudy.com

Coordinate all aspects of revised branding, interdepartmental connectivity, manage and update website, help with developing new website with VP of Marketing, interact with San Diego team as well as Direct, Channel and other segments. Post and coordinate press releases, newsletter, coordinate webinars,and more.

Developed business and cemented relationship with existing clients for creative group providing advertising design in print and interactive and pre-media services. Built relationships through networking and customer brand awareness.Developed advertising marketing strategies for business to business clients, educational institutions and non-profits.

Developed a new program for gifted Science program for High School students. Created brand, designed website, screened prospects, interviewed, helped design the program, hired professors, managed residential advisors.

I handled business development and strategic marketing for clients at this Advertising firm. Primary client was a large multi state drug store chain, other clients included educational institutions, hospitals, business to business, tourism, non profits and state agencies.

Working for a global insurance brokerage firm enabled me work with large corporate clients. I crafted property casualty programs, negotiated pricing and policy formats with large insurance companies. I handled clients with multi state operations and traveled extensively. I supervised an assistant and was licensed in 4 States and excelled at 10 parts of the CPCU program.