Passionate about partnering with mission-driven brands to develop customer-centered content experiences that drive awareness, engagement, and conversions. With a background in supporting entrepreneurs and organizations across diverse sectors, including SaaS, B2B, and nonprofit, I specialize in establishing and nurturing content marketing programs that resonate with and cater to the unique needs of their audiences, fostering a sense of understanding and value. As a strategic and resourceful content marketer, I have a proven track record of creating content experiences that effectively convert prospects into customers and customers into advocates. My journey in content marketing began with a food blog in 2008. After a hiatus to pursue a career in higher education and raise young children, I launched Collegehood Advice, a show featured on Apple Podcasts. Currently, I lead content strategy for Civitas Learning, where my content marketing program significantly boosts web traffic, increases inbound leads, and generates millions of dollars in opportunity influence. In my content marketing consultancy, I collaborate with entrepreneurs and small businesses to establish sustainable and compelling content experiences that support their business objectives. When I'm not creating content, I'm an avid gardener and cook who loves to listen to live music and spend quality time with my friends and family in Austin, Texas.
Listed skills include Teaching, Higher Education, Academic Advising, Student Development, and 17 others.