Katy Spring Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

• Key Responsibilities:
• Accountable for driving brand performance of Kindred’s primary brand Unibet across 15 international markets and ensuring its brand strategy was fit for purpose
• Activating the brand and driving key KPIs through global campaigns and collaborating with markets and product teams on local marketing plans
• Analysing performance, responding accordingly and presenting results to Exec Management
• Influential brand ambassador, responsible for ensuring Brand is a key stakeholder in all cross-functional activity and guiding teams and agencies to ensure brand is reflected in their plans and activities
• Support on yearly strategic planning, establishing KPIs, securing and managing annual budgets

London, England, United Kingdom

• Key Responsibilities
• Bringing BT’s brand strategy to life through customer-centric 360 campaigns
• Managed the Marketing Capabilities team and supported them in executing strategic multi-brand engagement initiatives

London, United Kingdom

• Key Responsibilities:
• Led the marketing team and was responsible for the £1 million marketing budget, developing the annual marketing plan, setting and delivering against marketing KPIs
• Organisational lead for a full end to end rebrand and responsible for the £250k budget
• Owned brand and marketing tracking and performance, reporting quarterly to Senior Leadership and provided recommendations for further growth

London, United Kingdom

• Key Responsibilities:
• Responsible for brand performance and continued brand growth through spotting opportunities and identifying blockers
• Organisational lead for reporting and analysing brand tracking as well as presenting recommendations for growth to senior leadership
• Managing stakeholders to ensure the brand was aligned and consistent across all plans and activity
• Led the relationship with agencies working across the business, hosting quarterly all agency sessions

London, United Kingdom

• Key Responsibilities:
• Managed multiple Client accounts including, ODEON, Lloyds Bank, Halifax, The London Stock Exchange

County Dublin, Ireland

• Key Responsibilities:
• One of two PMs on the team which was the global lead for the rebrand of Epsilon itself

County Dublin, Ireland

• Key Responsibilities:
• Managed several accounts including, Dell, Triton showers, Rye River Brewing and 123.ie

Certificate In Professional Marketing, Marketing, Distinction

Master Of Philosophy (Mphil), History, Distinction

Bachelor Of Arts (B.A.), History, 2.1

Activities and Societies: Chair of the History Society: 2009-2010 Social Secretary for the History Society: 2008-2009