Katy Whittaker Email & Phone Number

Old Langho, England, Gb

Lancaster, England, United Kingdom

Langho, England, United Kingdom

I help businesses when they have a marketing problem that needs some thought. Or marketing agencies when they need an extra pair of experienced hands with client work. The types of things I can help you with: ✅Develop your marketing strategy so your audience, positioning and objectives are all defined and your marketing has a path to follow. ✅Create campaign plans that make the right channel choices for your prospects or customers, achieve your goals and work to a budget.✅Get a new marketing project up and running for you, so you can concentrate on other priorities. ✅Get a better understanding of your customer and their pain points, so your marketing will reach them and resonate with them. ✅Review the journey your customers take and the messages they see from being interested to being a customer. Diagnose any problems and advise how improvements can be made to achieve your goals.✅Get a clearer picture of how your business solves customers' needs and compares to your competitors, so you can focus on the things that make your business stand out.-------------------------------------------------------------------------------------------------------------------Katy Whittaker Marketing is a trading name of Kidblue Ltd

Manchester, England, United Kingdom

Established and led a new FS marketing team - defined responsibilities, embedded processes, prioritised workloads and built positive relationships with internal teams and external agencies. Managed the planning and execution of FS marketing campaigns for N Brown brands across channels, contributing to commercial targets for credit acquisition and retention.Reviewed campaign performance against plans and spotted opportunities for improvements, continually refining campaigns.Worked closely with the central Data and CRM teams to optimise credit marketing opportunities in the customer journey.Built strong relationships with stakeholders across the brand, channel marketing, UX and e-commerce teams to integrate FS messages across brand campaigns and channels.Collaborated with the senior team to guide the FS Marketing strategy across N Brown’s brands

Uncovering customer, competitor and market insights. Understanding the implications and creating recommendations to inform the marketing and trading team’s plans, proposition development and new marketing initiatives.

Langho, England, United Kingdom

Whilst freelancing I have being working with marketing agencies and businesses providing insights, marketing strategy, campaign planning and help in executing their marketing campaigns.

Lancashire

Whilst at Potential Unlocked Consulting I helped clients with their marketing strategy, as well as planning and implementing campaigns.

Manchester, United Kingdom

During my time at Red C getting to grips with understanding things for clients, whether that was their audiences or what their brand stood for, was my favourite thing to do. A newly formed role of Planning & Insight Director was therefore well suited to me. I believe you need to know why and who you are talking to, before you start thinking how to reach them and the creative. So in my role as Planning & Insight Director I was working on projects for clients or for new business pitches, involving tasks such as getting to know a new audience, writing an insightful brief, understanding what a brand stood for or planning a new campaign.Clients worked on: Bupa, N Brown, Selco, Swinton, Iconic Lights, Damart, ResponseTap, Police Mutual, Pure Collection, TeleWare, Fish Insurance