Laura Morris

Laura Morris Email and Phone Number

Brand Research Expert | Insight Consultant | Helping brands build strong customer understanding to drive growth | MRS Award Winning @ Trinity McQueen
london, greater london, united kingdom
Laura Morris's Location
Pudsey, England, United Kingdom, United Kingdom
Laura Morris's Contact Details

Laura Morris personal email

n/a
About Laura Morris

As a passionate brand researcher and marketing consultant, I love working with clients across a range of brand research challenges and delivering insights that drive brand growth. From brand tracking through to brand strategy and positioning research, I have a wealth of experience in helping brands with a range of insight requirements. Throughout my 20-year career, I have worked largely agency side with a wide range of clients in different sectors. I am proud of having had my work twice shortlisted for awards by the Market Research Society. Understanding how brands grow and work in the real world is what fascinates me and really gets my brain ticking (often late at night much to the detriment of my sleep!). I am an avid marketing enthusiast and a huge follower of the work of Jenni Romaniuk and Byron Sharp of the Ehrenberg-Bass Institute, as well as that of Les Binet and Peter Field and, of course, the outspoken and bloody brilliant Mark Ritson. I have a wealth of respect for the challenges of brand management and brand custodianship. As Head of Brand Research at Trinity McQueen, I am responsible for brand research products and services, and for developing brand thought leadership throughout the company.

Laura Morris's Current Company Details
Trinity McQueen

Trinity Mcqueen

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Brand Research Expert | Insight Consultant | Helping brands build strong customer understanding to drive growth | MRS Award Winning
london, greater london, united kingdom
Employees:
37
Laura Morris Work Experience Details
  • Trinity Mcqueen
    Director - Head Of Brand Research
    Trinity Mcqueen Jan 2024 - Present
    Leeds, England, United Kingdom
  • Trinity Mcqueen
    Director
    Trinity Mcqueen Jun 2014 - Present
    Leeds, United Kingdom
    Part of the senior leadership team at Trinity McQueen, my responsibilities include stewardship of a number of key clients accounts as well as assisting in the marketing and operations of our business.
  • Trinity Mcqueen
    Customer Director
    Trinity Mcqueen Jun 2019 - Jan 2024
    Leeds, United Kingdom
  • Brass Insight
    Director
    Brass Insight Apr 2013 - Jun 2014
    Leeds, United Kingdom
    A member of the operations board of Brass Insight, I am responsible for nurtuting new client relationships, assisting in the marketing of the business as well as looking after a number of key client accounts.
  • Brass
    Account Director
    Brass Jul 2009 - Apr 2013
    Leeds, United Kingdom
    Working within the rapidly expanding insight team at Brass, I am responsible for working in strategic partnership with my clients to deliver the highest clarity of insight and to help the Brass Insight division grow through nurturing new client relationships. My current clients operate predominantly within the retail and FMCG sectors with research applications ranging from online communities to concept testing and in-store mobile eye-tracking. As part of the senior management team, I am… Show more Working within the rapidly expanding insight team at Brass, I am responsible for working in strategic partnership with my clients to deliver the highest clarity of insight and to help the Brass Insight division grow through nurturing new client relationships. My current clients operate predominantly within the retail and FMCG sectors with research applications ranging from online communities to concept testing and in-store mobile eye-tracking. As part of the senior management team, I am specifically focused on developing new business relationships and raising the visibility of Brass within the research industry. Show less
  • Nunwood
    Global Account Director
    Nunwood Mar 2004 - Jun 2009
    Responsible for client, revenue and people management. Focused on delivering insights that drive profitable decisions within organisations. Ensuring clients are delivered research and consultancy solutions incorporating the most up-to date research methodologies. Leadership competence and cascading of skills down to others within the team.Particular emphasis on innovation and food & drink related research and consultancy solutions.
  • Nestle Uk
    Consumer Insight & Planning Assistant
    Nestle Uk Jun 2000 - Sep 2001
    - provision of continuous data reports to senior management and marketing teams regarding the UK food and beverage market.- champion of consumer insight within the Nestle business.- management and involvement in numerous ad hoc research projects regarding some of the companies leading brands and categories.

Laura Morris Skills

Customer Insight Market Research Marketing Communications Quantitative Research Segmentation Marketing Research Consumer Behaviour Fmcg Advertising Research Focus Groups Qualitative Research Marketing Strategy Online Research B2b Customer Experience Brand Equity Digital Marketing Business Insights Insight Generation Direct Marketing Integrated Marketing

Laura Morris Education Details

Frequently Asked Questions about Laura Morris

What company does Laura Morris work for?

Laura Morris works for Trinity Mcqueen

What is Laura Morris's role at the current company?

Laura Morris's current role is Brand Research Expert | Insight Consultant | Helping brands build strong customer understanding to drive growth | MRS Award Winning.

What is Laura Morris's email address?

Laura Morris's email address is la****@****ood.com

What schools did Laura Morris attend?

Laura Morris attended Marketing Week Mini Mba With Mark Ritson, Chartered Institute Of Marketing, Market Research Society, Loughborough University.

What are some of Laura Morris's interests?

Laura Morris has interest in Emotional Intelligence, Innovation, Semiotics, Nlp, Squash, Singing, Tennis, Branding.

What skills is Laura Morris known for?

Laura Morris has skills like Customer Insight, Market Research, Marketing Communications, Quantitative Research, Segmentation, Marketing Research, Consumer Behaviour, Fmcg, Advertising Research, Focus Groups, Qualitative Research, Marketing Strategy.

Who are Laura Morris's colleagues?

Laura Morris's colleagues are Matt Counsell, Mike Cooper, Danielle Hume, Rachael Walsh, Robert Broer, Caitlin Woods, Sharon Hodgson.

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