-Worked on RazorpayX, a neobank offering by Razorpay-Involved in defining metrics and subsequent technical instrumentation for performance tracking of product features and growth-Closely involved with product managers and tech teams for impact analysis, root cause analysis for metric movements and incidents and OKR setting-Involved in instrumentation of self-serve analysis for users, data warehousing for new project and feature launches on the data lake

-Semantic and Front End Developer: Developed interactive, valuable and intuitive BI solutions for Fortune 500 clients across various sectors (FMCG, Pharma, Insurance)-Technical Lead: Managed successful delivery of multiple projects and oversaw build of multidimensional data visualisations, data warehousing techniques and support-Directly worked with clients to gather technical requirements and manage iterative build cycles for various dashboards -Worked as part of the Business Assurance team to improve project quality control-Conducted case interviews for candidates and multiple training sessions for new hires

-Worked with a team of YLAC fellows to generate a detailed policy brief after consultation with various stakeholders and research on the ground situation, the government's plans and international best practices-Worked with a representative of a state government to critique, analyse and provide recommendations for the water and sewage policy of the state-Attended multiple sessions on advocacy, public policy and legislation

Managed, analysed and optimized Google AdWords campaigns for product categories bybringing down CPC for brand specific ads by 47% for over 300,000 products in a 5 member team. Also developed an algorithm for automated generation of sitelinks and ad extensions.

Explored and analysed new verticals for product development and strategic B2B partnerships. Lead paid B2C marketing strategies to convert 62 leads in 2 weeks using Google AdWords.

Kilkari is a social entrepreneurial initiative which aims at establishing a permanent source of income through skill development of at risk women. Through Kilkari, women learn to make ethnic jewellery, handbags, diaries, etc which are marketed by the Enactus team. Have been involved in Business Development, Marketing and Product Design, including product redesign through customer feedback, branding, social media marketing, etc. Currently working with a team of 20 students for structuring of operations, publicity, securing stable market links for the project and development of an E-commerce model for sales.

-Product design and UXWorked as a link between the web development and marketing team to design the new product.Develop new strategies and functionality for the product to make it more user friendly and increase student retention.Managing on-site UX to grow inbound leads. -Head, Content MarketingOptimize content generation with focus on conversion.Explore content marketing through newer social platforms to drive in traffic and devise a detailed marketing strategy to use these platforms (content marketing web).Integrating student acquisition through social platforms and offline marketing.B2B content marketing.

Greymeter is a student skill development and engagement platform which connects university students with corporates. Students can solve real world challenges, win rewards and even score a job opportunity with the clients.Worked broadly in the fields of:1) Marketing (largely online)2) Product designHelped in researching and implementing growth hacks through B2C Content Marketing. Developed a process flow to drive traffic from social networks to the website. Helped in redesigning the website with the aim of improving user experience such as allowing easy navigation through webpages and restructuring of content to be SEO specific.Worked on the Build India platform to increase traffic on the website. Helped structuring marketing strategies and developing campaign advertisements.

Responsible for the marketing of the social entrepreneurship project 'Farm to Fork'. The project aimed to shorten the supply chain of vegetables by directly connecting the consumer to the farmer, thereby minimizing losses of the farmers and providing fresh vegetables to the consumers. Led a marketing team which dealt with scouting of potential markets, publicity and small scale advertising which increased the outreach of the project by 300% in 5 months.Project covered in leading newspapers like Rashtriya Sahara and Hindustan Times.