Kavya Gowda Email & Phone Number

Bengaluru, Ka, In

India

Field Marketing/ ABM, Alliances / Partner Marketing, Brand & SocialStrategy | Planning | Reputation | Relationship | Signing Growth - Create bespoke multi-touch account-based marketing plans that focus on demand generation and deal acceleration within our most strategic accounts to drive Kyndryl brand reputation, relationship with target accounts and support signing growth. - Craft & evolve strategic vision for Kyndryl brand in India: market analysis, identifying growth opportunities- Design and execute demand generation programs and campaigns with varied partner ecosystems: Hyperscalers, technology alliances, ISVs, as-a-service, sell-to, sell through

Bengaluru, Karnataka, India

India

Bangalore

As a Field Marketer, I am responsible for marketing contribution to business pipeline targets and influencing sales progression of marketing opportunities. My role also focuses on:- developing and owning the Marketing business plan and route planning- working with brand leaders to identify marketing actions to help close gaps in budget- lead product/campaign launches locally- enable brand sales team on campaigns- assist with lead management for campaigns and own web content for commercial offerings.- own marketing metrics for the commercial accountI work with a diverse set of senior analysts and digital strategists to help drive the commercial business.

As a Digital Strategist, I was responsible for delivering net new opportunities into the A/NZ business through strong partnerships across both Sales and Marketing. My role included developing engaging content, lead development and campaign manangement and managing the ibm.com web presence in A/NZ. Work with the Hybrid Cloud BU and responsible for the digital revenue pipeline.Accountabilities:- Management of the home pages, solution and special event web presence for IBM A/NZ, sourcing local content from the relevant teams.- Run the web presence of IBM’s flagship events – THINK and Cloud Innovation Exchange. - Optimze digital responses and driving digital revenue.- Looking for new opportunities to promote local IBM stories and announcements. - Responsible for competitive research, looking into the design and content of our key competitors and to better optimize IBM’s local presence and bring a higher volume of more engaged visitors to the sites. - Content, web production and project management: Project manage website production working with Portfolio Marketing, web productions, Digital Studios and/or external agencies- Partner with the digital team to develop and implement A/NZ digital strategy including social and mobile marketing and search optimization. - Lead a diverse team of people who excel in paid media and campaign tactics.

Bengaluru Area, India

As a Digital strategist, I partner with the digital team to develop and implement IBM's Global Business Services digital strategy including social and mobile marketing and search optimization. Digital Marketing 1. Participate and contribute to GBS digital strategy 2. Implement projects and deliver digital results3. Partner with demand programs to (plan) track and deliver digital campaigns resultsDigital Analytics 1. Define and develop KPI’s and dashboards for GBS website launches, campaigns and web initiatives2. Enable Marketing teams to adopt, operationalize and succeed with analytics 3. Establish Analytics best practices for marketing stakeholders within GBS including GEO’s4. Manage multiple stakeholder expectations and cross-functional projects Search Optimization1. Identify search optimization opportunities and engineer strategies2. SEO and page optimization audits3. Ensure adherence to IBM business guidelinesSocial Media1. Work with marketing to maximize opportunity with social media tools2. Establish guidelines, best practices and drive strategies3. Development eminence and enable GBS leaders Content, web production and project management1. Manage projects across content and web development 2. Project manage website production working with Portfolio Marketing, web productions, Digital Studios and/or external agencies

Social Content creation and management:1. Create consumable social content in support of IBM stories to be shared socially and promote accordingly.2. Package the offers with relevant tweets, blog posts etc… to be used to promote the offers3. Develop optimal promotion plan for all content pieces4. Help maintain the editorial calendar of key new pieces to promote.5. Launch voice. Craft and proliferate internal and external communications to drive broadcast attendance. 6. Tele Chief Creation, update and delivery of tele enablement materials for the programDigital Media:1. Coordinate program-level budget planning, plan review meetings and quarterly plan approvals across all campaign focus areas2. Collaborate with each campaign focus area team on planning for digital media3. Responsible for responder profiling for all Digital funded strategies and subsequent follow up

Digital Media:1. Coordinate program-level budget planning, plan review meetings and quarterly plan approvals across all campaign focus areas2. Collaborate with each campaign focus area team on planning for digital media3. Responsible for responder profiling for all Digital funded strategies and subsequent follow upReporting and Analysis:1. Serve as the Reporting Focal for North America. Provide Traffic Analysis, Offer Analysis & other ad-hoc reports used to provide observations and generate actionable-insights for each of the page individually and then for entire category so as to enable the marketers to take decisions.2. Conduct extensive research, experimentation with various statistical techniques.3. Conduct analysis of YTY traffic dips & spikes of all brands at very granular level Coordinate work with US Brand Managers5. Analyze the tactic performance with respect to Touches, responses, leads (validated and won) and look at the ROI.6. Discuss what's worked well and not worked from overall campaign strategy point of view7. Scorecard management ( Performance metrics, IP Metrics, operational efficiency, activity planning, event status etc)

Bangalore

1. Mapping clients’/vendors requirements & coordinating in developing processes in line with pre-set guidelines.2. Preparing reports & other statements with a view to apprise management of the process operations and assist in critical decision-making process.3. Assessing the client feedback, evaluating areas of improvements & providing critical feedback to the associates on improvements and achieving higher client satisfaction metrics.4. Managing service operations, setting out quality standards for various operational areas, ensuring a high-quality client experience, while adhering to the SLAs and work processes; ensuring minimum TAT.5. Creating awareness for driving the projects and process improvement strategy & methodology, ensuring maximum operational efficiency.6. Leading and monitoring performance of the team members for maintaining excellence in the service operations.7. Evaluating effectiveness of training & development programs; formulating or reviewing training Strategy and determining appropriate instructional methodologies and formats.8. Creating and fostering a healthy environment which facilitates high performance of team members and accomplishments of organizational goals.

Mba, Marketing. It

Activities and Societies: Communication club, IT club Creative head of the communication club, Trained and mentored a 30 member group.

Bachelor Of Engineering (B.E.), Computer Science

Studied Computer Science Engineering