- Explore new ways to engage and identify new social networks to reach our target buyers.- Spearheading online marketing initiatives across Social Media, SEO/SEM, and demand and lead generation.- Conducting thorough online research via platforms like LinkedIn to discover new leads and explore potential markets.- Collaborating with internal teams—including research, sales, and content—to strategize and create compelling email campaigns.- Proficient in generating and managing contact lists, including list maintenance and scrubbing to identify promising prospects.- Overseeing ongoing campaign performance, focusing on metrics, targets, and ROI objectives.- Leading marketing campaigns to optimize email delivery rates and engagement.- Consistently working towards exceeding prospecting goals on a weekly, monthly, and quarterly basis.

Responsibilities: * Created a sustainable operating model for setting up a center of excellence by performing primary and secondary analysis. * Designed financial projections by proper analysis and key assumptions considering the client’s requirement.* Delivered daily reports of the team and reports and presentations of the project weekly

- Continuously updated test cases to reflect requirement changes and new application enhancements.- Identified and reported functional gaps by logging defects and tracking their resolution.- Ensured the closure of defects by validating fixes and confirming issue resolution.- Collaborated with the operations team to pinpoint defects and perform thorough analyses.- Worked closely with developers to triage defects, ensuring high-quality solutions and optimal outcomes.