Synthesized research, client insights, and requirements to craft user experiences and meet the needs of clients through co-creation with clients using IBM technology.

Conducted user research based on social listening data to provide actionable insights based on attendee preferences for NVIDIA's bi-annual GPU Technology Conference marketing strategy. Introduced recruiting team to social listening and conducted competitor analysis on other intern programs. Built dashboards from scratch in Sprinklr and Tableau for various campaign managers.

Redesigned client website to better represent their brand and improve user flow. Conducted heuristic evaluation based on Nielsen's principles.

Worked with the marketing team to increase our social media presence. Responsible for devising new plans and strategies and presenting them to the marketing team. Increased our reach by 183%.

Lead, organize, and mentor the staff of Lynbrook's student-run publication. Responsible for reviewing and editing all content published both in print and online, as well as teaching the whole staff Associated Press (AP) Style and assessing their knowledge.

Responsible for editing all the content in the Opinion section and creating page layouts/graphics for each story in addition to writing articles for each issue. Mentored five staff writers in developing journalistic writing skills and proficiency with Adobe Photoshop and Adobe Illustrator.

Wrote 1-2 articles every issue, took photos at events on campus, created graphics on Adobe Photoshop

Research about human communication with artificial agents, such as Alexa and Siri. Engaged in experimental design, conducting literature reviews, data analysis, and online psychological study