Project Head of Beverage & SpiritResponsible for managing the business operations of the Sierra tequila brand and the Finsbury gin brand in China.

Neobio, leading brand of Chinese original indoor theme park, online to offline business.➢ Ecommerce PromotionDevelop and execute media planning to drive traffic growth to Neobio online business on Tiktok, Dianping and Wechat mini-program. Lead diversified promotional activities and events to strengthen member recruitment.➢ EC Live stream on Tiktok, Wechat and Taobao➢ SCRM & private traffic management➢ Social MediaLead, align and execute annual social media strategy from planning to execution in multi-channel, in compliant with brand communication goals and guidelines. Understand current social trend and efficiently applied into projects.Responsible for running brand official account on Chinese and international social media, exceeds 1.5 million followers.➢ Content MarketingResponsible for seeding project in multi-channel, and content strategy to improve brand awareness and brand Identification. The platform includes Tiktok, Live stream, Redbook, WeChat, Baidu, Meituan, Instagram, EC platform and so on. Professional in paid media and EMKT, and build long- term collaboration with MCN agency and 1st tier KOLs, to drive business growth consistently.More than 1.5 million followers on Wechat platform, responsible for content distribution, community set-up and operation to improve IWOM & repurchasing.➢ Paid Media, SEO & SEM development, feeds advertising on Tiktok, Redbook and Wechat.➢ CobrandingBuild up cobranding project with well-known IP and top tier brands.➢ Brand assets managementBrand Video production, brand VI upgrade, NDP launch promotion, leaflet design and so on.➢ Data AnalysisUsing a variety of data including ECOM analytics, trading performance and business intelligence to identify the potential performance improvement and growth opportunities.Actively track, measure the effectiveness of digital media efficiency, monitor investment ROI towards paid social clients, and take learning for future plan optimization.

Global brand NUK, FMCG & DCG category.➢ Brand CommunicationDevelop and manage annual marketing calendar to improve brand-level communication. Develop Integrated communication/ campaign plans that encompasses all relevant touch points to bring value to consumers and to business.➢ Social MediaLead, align and execute annual social media strategy from planning to execution in multi-channel, in compliant with brand communication goals and guidelines. Understand current social trend and efficiently applied into projects.➢ Content MarketingResponsible for IWOM project in multi-channel, including EC platform, Live stream, Redbook, Weibo & WeChat, Tiktok, M&B app and Zhihu. Professional in paid media, and build long-term collaboration with MCN agency and 1st tier KOLs, to drive business growth consistently.➢ Data AnalysisUsing a variety of data including ECOM analytics, trading performance and business intelligence to identify the potential performance improvement and growth opportunities.Actively track, measure the effectiveness of digital media efficiency, monitor investment ROI towards paid social clients, and take learning for future plan optimization.➢ Brand assets managementProduct portfolio production, including PDP optimization, video production, leaflet design and so on.➢ SCRM & private traffic managementRecruit 5000 users and 1000 KOCs on Wechat platform, promote KOCs in social platforms and make hot keywords/trends related to SEO.➢ Ecommerce PromotionResponsible for NUK E-marketing strategy, develop and execute national promotion to drive traffic growth. Lead diversified promotional activities and events online to improve online business.➢ ECOM CRM upgrade➢ Marketing research➢ Project ManagementSet KPI and annual goals for digital marketing team members. Control departmental budget and manage projects to be delivered on schedule.

➢ Ecommerce MarketingResponsible for annual media planning , content planning and Livestreaming planning to strengthen brand equity in line with brand proposition, support business growth.Responsible for E-commerce mega campaign planning & execution, include Cobranding, IP campaigns, D11, based on shopper/consumer insights and platform understanding. Understand current Ecommerce trend and efficiently applied into projects.➢ Content MarketingProficient in paid media and content marketing, monthly seeding project in EC content channel to drive traffic and business growth.➢ Digital MarketingDevelop, implement and optimize brand digital marketing campaigns across all digital channels aligned with brand strategy. Identify and explore potential strategic partnerships with key media platforms, develop strategy to drive goals forward to support business growth, user engagement and brand awareness.Integrated with cross function to support E-commerce activation, lead the monthly communication & alignment meeting.➢ Online CommunityBrand communication on social media, which includes Weibo, Wechat and Wetao. Develop and implement online events and communication tools to broaden brand reputation and improve interaction. Improve social media strategy to match brand strategy and directions.➢ Project ManagementSet KPI and annual goals for digital marketing team members. Control departmental budget and manage projects to be delivered on schedule. Monthly review include campaign, media and competitors scan in Ali platform, deploy tracking and optimization in daily operation and monthly review.➢ Data AnalysisUsing a variety of data including web analytics, trading performance and business intelligence to identify the potential performance improvement and growth opportunities for many projects.➢ PREstablish and maintain effective and smooth working relationships with 1st tier KOL, fashion stylist, EC platform, fashion media, advertising agency and television network.